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  • 1.© INNSBRUCK Copyright 2012 STI
  • 2. Tripbirds • Hotel booking site enriched with data from social networks (i.e. Facebook and Instagram) • Exploiting Affiliate Partners Program of [1] “typically affiliate sites like Tripbirds will get 10% of the total price of a booking” as Martina Elm says according to [3], the community manager & PR for the site. • If any of user’s friends on Facebook have visited the place that she/he is looking for, the platform exploits the “check-in” and shows it to the 2
  • 3. Tripbirds How to use it* •Search for a city •See available hotels •Add interesting hotels to your shortlist •When you’ve added a few favourites, click ‘compare’ to get a nice comparison view on the hotels •Not traveling solo? Send your shortlist to your co-travelers, or simply share it on Facebook and Twitter to get input from friends. •When you’ve made your decision, we’ll put you through to a booking site. *extracted from 3
  • 4. Tripbirds Price from Book via Photos from Instagram Reviews from 4
  • 5. Tripbirds Compare hotels on: •Price, rating, features •Photos from 5
  • 6. Tripbirds The business 6
  • 7. Tripbirds Tripbirds is based on Stockholm, Sweden. Founded in December 2011 as social travel site. Start-up with $750,000 [4] from venture capitals and angel investors. Re-launched in August 2012 as a social hotel-booking 7
  • 8. References [1] http://;dcid=1;tmpl= [2] Techcrunch, 2011: [3] Techcrunch, 2012: / [4] Tnooz, 2012: social-media-led-hotel-booking-service/ 8