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Tripbirds • Hotel booking site enriched with data from social networks (i.e. Facebook and Instagram) • Exploiting Affiliate Partners Program of booking.com  “typically affiliate sites like Tripbirds will get 10% of the total price of a booking” as Martina Elm says according to , the community manager & PR for the site. • If any of user’s friends on Facebook have visited the place that she/he is looking for, the platform exploits the “check-in” and shows it to the user.www.sti-innsbruck.at 2
Tripbirds How to use it* •Search for a city •See available hotels •Add interesting hotels to your shortlist •When you’ve added a few favourites, click ‘compare’ to get a nice comparison view on the hotels •Not traveling solo? Send your shortlist to your co-travelers, or simply share it on Facebook and Twitter to get input from friends. •When you’ve made your decision, we’ll put you through to a booking site. *extracted from http://tripbirds.com/faqwww.sti-innsbruck.at 3
Tripbirds Price from booking.com Book via booking.com Photos from Instagram Reviews from booking.comwww.sti-innsbruck.at 4
Tripbirds Compare hotels on: •Price, rating, features •Photos from instagramwww.sti-innsbruck.at 5
Tripbirds The business modelwww.sti-innsbruck.at 6
Tripbirds Tripbirds is based on Stockholm, Sweden. Founded in December 2011 as social travel site. Start-up with $750,000  from venture capitals and angel investors. Re-launched in August 2012 as a social hotel-booking site.www.sti-innsbruck.at 7