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  • 1. www.tripbirds.com©www.sti-innsbruck.at INNSBRUCK www.sti-innsbruck.at Copyright 2012 STI
  • 2. Tripbirds • Hotel booking site enriched with data from social networks (i.e. Facebook and Instagram) • Exploiting Affiliate Partners Program of booking.com [1] “typically affiliate sites like Tripbirds will get 10% of the total price of a booking” as Martina Elm says according to [3], the community manager & PR for the site. • If any of user’s friends on Facebook have visited the place that she/he is looking for, the platform exploits the “check-in” and shows it to the user.www.sti-innsbruck.at 2
  • 3. Tripbirds How to use it* •Search for a city •See available hotels •Add interesting hotels to your shortlist •When you’ve added a few favourites, click ‘compare’ to get a nice comparison view on the hotels •Not traveling solo? Send your shortlist to your co-travelers, or simply share it on Facebook and Twitter to get input from friends. •When you’ve made your decision, we’ll put you through to a booking site. *extracted from http://tripbirds.com/faqwww.sti-innsbruck.at 3
  • 4. Tripbirds Price from booking.com Book via booking.com Photos from Instagram Reviews from booking.comwww.sti-innsbruck.at 4
  • 5. Tripbirds Compare hotels on: •Price, rating, features •Photos from instagramwww.sti-innsbruck.at 5
  • 6. Tripbirds The business modelwww.sti-innsbruck.at 6
  • 7. Tripbirds Tripbirds is based on Stockholm, Sweden. Founded in December 2011 as social travel site. Start-up with $750,000 [4] from venture capitals and angel investors. Re-launched in August 2012 as a social hotel-booking site.www.sti-innsbruck.at 7
  • 8. References [1] http:// www.booking.com/general.en-gb.html?sid=45ec1de804ebe4d0293eecc4de95c09c;dcid=1;tmpl= [2] Techcrunch, 2011: http://techcrunch.com/2012/03/20/more-social-travel-tripbirds-picks-up-560k-from-paths-dave-mo [3] Techcrunch, 2012: http://techcrunch.com/2012/08/28/tripbirds-pivots-from-social-travel-omnibus-to-social-hotel-booking-site / [4] Tnooz, 2012: http://www.tnooz.com/2012/08/28/news/tripbirds-swaps-travel-tips-platform-for- social-media-led-hotel-booking-service/www.sti-innsbruck.at 8