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2 What are Social Media Dashboards? Social Media Dashboard Tools are ... • “... letting you update, monitor, manage and maintain several communication outlets at once.”  • ... different from: – Customer Relationship Management Tools – Social Media Monitoring Tools  http://www.socialbrite.org/2010/11/09/top-10-social-media-dashboard-tools/ www.sti-innsbruck.at
3 HootSuite – Social Media Dashboard Facts: • Founded in November 2008 • Based in Vancouver, British Columbia (Canada) • More than 3.700.000 users (as of mid-December 2011) • Used by a couple of known brands: • Basic (Free) and Pro ($5.99/month) Versions www.sti-innsbruck.at
4 HootSuite – Social Media Dashboard Main features: • Multiple Networks • Custom Analytics • Team Collaboration • Schedule Messages • Mobile Apps Figure source: http://hootsuite.com/about www.sti-innsbruck.at
5 HootSuite – Social Media Dashboard Five most wanted features (as of Dec 2012): 1. Add support for Google+ social network 2. @tagging for Facebook statuses 3. Show number of retweets in statistics 4. I want to be able clear read tweets/status updates that Ive already read.. 5. the ability to remove "via HootSuite" link and logo from updates (facebook and twitter) www.sti-innsbruck.at