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    Reputation Reputation Presentation Transcript

    • Reputation.com - Overview Anna Fensel 27 March, 2012; OC Working Group©www.sti-innsbruck.at INNSBRUCK www.sti-innsbruck.at Copyright 2012 STI
    • Outline • Motivation • Signing Up • Products for private users – Free version and cost plans • Products and services for businesses • About the companywww.sti-innsbruck.at 2
    • Motivation See the movie: http://www.reputation.com/companywww.sti-innsbruck.at 3
    • Signing Upwww.sti-innsbruck.at 4
    • www.sti-innsbruck.at 5
    • Additional Details for Signing Upwww.sti-innsbruck.at 6
    • Products Overviewwww.sti-innsbruck.at 7
    • ReputationDefender Cost plan: 15000 USD per year and beyondwww.sti-innsbruck.at 8
    • How They „Hide“ and „Remove“ Information• „Search engines have gotten so good lately that people find what they’re looking for in the first three search results over 75% of the time. More importantly, 84% of people never look past the first page. So anything bumped to the second page (or lower) is, for all intents and purposes, rendered invisible. Our patented technology and patented, proprietary strategies, developed by world- class scientists, engineers and years of R&D, can make good content rank highly in your results, eventually displacing the negative content and bumping it out of your top results. “ - Own Website• “When damaging content is found, the company tries to get it removed from the offending websites through methods such as sending letters to the site owners asking them to remove the content. In 2006, Susan Crawford, a cyberlaw specialist on the faculty of Cardozo Law School, commented that when contacted in that fashion, "most people will take materials down just to avoid the hassle of dealing with possible litigation.“” - Wikipediawww.sti-innsbruck.at 9
    • myReputation (1)www.sti-innsbruck.at 10
    • myReputation (2)www.sti-innsbruck.at 11
    • myReputation (3)www.sti-innsbruck.at 12
    • myPrivacywww.sti-innsbruck.at 13
    • Teaserwww.sti-innsbruck.at 14
    • Service Offerwww.sti-innsbruck.at 15
    • Product Preview (1)www.sti-innsbruck.at 16
    • Product Preview (2)www.sti-innsbruck.at 17
    • Product Preview (3)www.sti-innsbruck.at 18
    • How Much It Costs? Guess. www.sti-innsbruck.at 19
    • Payment Plan – End Consumerswww.sti-innsbruck.at 20
    • Features of Payment Plans (1)www.sti-innsbruck.at 21
    • Features of Payment Plans (2) Free Starter Director VPwww.sti-innsbruck.at 22
    • http://www.reputation.com/for-businesswww.sti-innsbruck.at 23
    • Reputation.com for business – Customers & Pricing • Executives and high-net-worth individuals • Mid-size businesses, public and private corporations, Fortune 100 companies • Internationally known public figures, celebrities, politicians Pricing: „Typical engagements range from $10,000 to $100,000 per month. Call for more information or to receive a custom proposal based on your circumstances.”www.sti-innsbruck.at 24
    • Reputation.com – on Wikipedia • Reputation.com (formerly ReputationDefender) is a company located in Redwood City, California that sells online reputation management (ORM) and internet privacy. • ReputationDefender started out in 2006 with a focus on helping parents protect their children from damaging their reputations through embarrassing postings on social media websites, but quickly expanded to add similar services for adults. • In January 2010, the company announced that it was changing its name from ReputationDefender to Reputation.com, saying that the new name communicates that the company had expanded it services "beyond the defensive and onto the proactive face of reputation and privacy management."www.sti-innsbruck.at 25
    • Reputation of Reputation.com on Google – 1st Pagewww.sti-innsbruck.at 26
    • Questions?www.sti-innsbruck.at 27