facilitate the listening of what people say about various topics in the social networks (blogs, twitter, facebook, youtube etc.). Furthermore, these tools are not similar to the Social Media Dashboard tools (like hootsuite), which are only for administrating your social web accounts.
Fortune 100 companies are the leaders of the American economy.
Social Media Monitoring Tools What are Social Media Monitoring tools? Listening to what people say about various topics in the social media sphere Different from Social Media Dashboard tools (e.g. hootsuite)www.sti-innsbruck.at 2
Social Media Monitoring Tools Why does an Enterprise need a Social Media Monitoring tool? Monitoring your brand’s reputation, benchmark your competitors, generate new sales leads by: Listening to what people, customers and potential customers think about your brand Measuring social mediawww.sti-innsbruck.at 3
Radian6 – Powering the Social Enterprise Radian6 Analysis Tools Listening Grid What channels to monitor (e.g. blogs, facebook, twitter, youtube etc.)? Which countries and languages? Which topics to listen to? Set alertswww.sti-innsbruck.at 4
Radian6 – Powering the Social Enterprise Radian6 Insights Combines raw data and 3rd party* services to: Reveal the intentions and emotions behind social posts Provide demographics like age, gender and location Segment posts by type (questions, complains, etc…) One-click lists and tag clouds of the most talked about people, places and things *such as Klout, OpenAmplify, OpenCalaissource:http://www.radian6.com/platform-blog/2011/10/listen-analyze-and-engage-on-the-social-web-with-radian6/ www.sti-innsbruck.at 5
Radian6 – Powering the Social Enterprise Radian6 Engagement console Respond to the posts via your personal or corporate social media accounts Look at the social profiles of the people talking about your brand Collaborate with your team (e.g. participation assignments) Team management (Superuser) Integrate custom or pre-built applications (e.g. Social CRM tools) source: http://www.radian6.com/what-we-sell/engagement-console/www.sti-innsbruck.at 6
Radian6 – Powering the Social Enterprise Under the hood Proprietary crawlers APIs like the Twitter firehose, Facebook Graph API Natural Language Processing* *OpenAmplifywww.sti-innsbruck.at 7
Radian6 – Powering the Social Enterprise Facts Client list includes over half of Fortune 100 Co. • Technology, Software, Financial Services, Airlines, Agency, Retail, Travel & Leisure, Higher Education, Manufacturing, Transport… Founded in 2006 Bought by SalesForce in 2011 (Canada) Pricing (no free plan, Business $600/mth to Pro $10.000/mth)www.sti-innsbruck.at 8
Social Media Monitoring Market Other: Alterian SM2 Nielsen – NM Incite Lithium Sysomos Attensity Spiral16 Hubspot Viralheat Brandwatch Source: Forrester Research - Listening platforms Q3 ‘10 …www.sti-innsbruck.at 9