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Piwik
Piwik
Piwik
Piwik
Piwik
Piwik
Piwik
Piwik
Piwik
Piwik
Piwik
Piwik
Piwik
Piwik
Piwik
Piwik
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Piwik

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  • Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.
  • Transcript

    • 1. Christoph Fuchs© www.sti-innsbruck.at INNSBRUCK www.sti-innsbruck.at Copyright 2012 STI
    • 2. Overview 1. What is Piwik 2. Functionality 3. Technology behind Piwik 4. Other interesting features 5. Questions / Discussionwww.sti-innsbruck.at
    • 3. What is Piwik? Piwik is... • a web analytics system • free software, open source • the successor of „phpMyVisites“ • financed by sponsors* * french ISP „free“, autoscout24.de, rueducommerce.fr, zimbio.com, eurotops.de, moviepilot.de, blog.1001actus.com, icanlocalize.comwww.sti-innsbruck.at
    • 4. Functionality • All standard statistics reports – Top keywords and search engines, top page URLs – User countries – Providers, operating systems, browser marketshare, resolution, ... – Time on site, pages per visit, repeated visits ( „engagement“ ) – Top entry and exit pages, downloaded files, ... • Real time data updates • Visitor Log • Customizable Dashboard • Historical Reports • Analytics for Ecommerce • Goal conversion tracking • Visitor World Map • Campaign Trackingwww.sti-innsbruck.at
    • 5. Real time data updates Refreshes every 5s For each visitor: • date • number of actions • time spent • country • browser • OS • new / returning • Referrer • goal conversionwww.sti-innsbruck.at
    • 6. Visitor Logwww.sti-innsbruck.at
    • 7. Customizable Dashboardwww.sti-innsbruck.at
    • 8. Historical Reportswww.sti-innsbruck.at
    • 9. Ecommerce Trackingwww.sti-innsbruck.at
    • 10. Goal Conversion Trackingwww.sti-innsbruck.at
    • 11. Visitor World Map • Zoomable world map (from GeoCommons) Countries are colored according to the selected metric • It is possible to change the displayed metric Visitors, unique visitors, actions, action per visitor, avg. time on site, bounce ratewww.sti-innsbruck.at
    • 12. Campaign Tracking Campaigns can track various ways of acquiring traffic, such as: • Yahoo! Search Marketing, Google AdWords, Microsoft adCenter: Paid search marketing campaign, Cost Per Click (CPC) • Display Ads, Banners • Links in Newsletters • Tweets • Facebook Ads “What is the conversion rate for visitors coming from Google Adwords VS Yahoo! search?” Note: Campaign Tracking is enabled via URL Parameters in the advertised linkswww.sti-innsbruck.at
    • 13. Campaign Trackingwww.sti-innsbruck.at
    • 14. Technology behind Piwik • Written in PHP • Data is stored in a MySQL database • All functionality is available through a REST API as well • Data is recorded using either – a JavaScript Snippet – a tracking pixel – directly via the Piwik APIwww.sti-innsbruck.at
    • 15. Other interesting features Google2Piwik - Google Analytics data importer • python script to migrate your Google Analytics data to Piwik • has limitations, due to limited API requests of Google Analytics Piwik Mobile App • available for iOS and Androidwww.sti-innsbruck.at
    • 16. Thank you. Questions?www.sti-innsbruck.at

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