Open web-analytics
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Open web-analytics






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  • x Democratic political effects of Open Government Data: - establish transparency - control responsibility and legitimacy - resolve complex (administratative) questionsx Avoid institutional encrustation which doesn’t follow the public’s interest -> to the public it looks like democracy is not working -> disenchantment with politics

Open web-analytics Open web-analytics Presentation Transcript

  • Iune 26th, 2012© INNSBRUCK Copyright 2012 STI
  • Overview 1. Short Introduction ( What is Open Web Analytics?) 2. Functionality 3. More functionality 4. Technology 5. 2
  • What is Open Web Analytics? • Is a open source web analytics software that allows you to track and analyze how people use your websites. • You have 100% control of your own code, your own server setup and your own data • Provides developer access through an API • Built-in support for tracking websites made with popular CMS such as Wordpress and MediaWiki. • Plug-in for Drupal 6.x and 7.x 3
  • Functionality • The standard statistics reports • Top keywords and search engines • Country information • Providers, operating systems • Time on site, pages per visit, repeated visits • Real time statistical data • Historical Reports • E-commerce statistics • Goal conversion tracking • Campaign tracking • Conversion tracking • Action tracking. • Visitor Geo-location • 4
  • Screenshots – Main 5
  • Screenshots – Main 6
  • Screenshots – Page detail • Next page viewed • Prior pages 7
  • Screenshots – geo-location • Google map showing the geo-location of site 8
  • More Functionality• “In-page” Tracking • Click Heatmaps  shows where clicks are occurring on a web page. • Mouse Movements (recording and playback).  Recording the mouse movements – domstreams. • Click Tracking Tracking of clicks on all  Individual visitor level click-stream report. 9
  • More Functionality – Click Streams• View the actual click-stream of each visitor• Individual visitor level click-stream report. 10
  • More Functionality – Click Heatmaps• Click Heatmaps - shows where clicks are occurring on a web page. 11
  • Technology• Open source web analytics software created by Peter Adams• Written in PHP• Uses a MySQL database• Provides a REST based APIs• Developer documentation for extending OWA• CMS Integrations: MediaWiki, WordPress and Drupal.• Offers Javascript and PHP trackers A side-by-side comparison between OWA and Google Analytics. 12
  • Other possible tools Open source: Products: 1. Piwik 1. Coremetrics(IBM) 2. AWStats 2. Omniture(Adobe) 3. Yahoo! Web Analytics 3. WebTrends 4. Twitalyzer 4. Optimizely 5. 13
  • Thank you! Questions? 14