Hotel review platforms

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Hotel review platforms

  1. 1. Hotel review platforms A survey©www.sti-innsbruck.at INNSBRUCK www.sti-innsbruck.at Copyright 2010 STI
  2. 2. Outline • Introduction • Platforms • Consumers‘ Organisation „Stiftung Warentest“ Test • Demo • Conclusionswww.sti-innsbruck.at 2
  3. 3. Booking or Rating/Review Platforms? • Quick search popped up with > 40 „big platforms“ • All booking platforms incorperate some kind of review systems • Most review platforms enable the booking (over 3rd parties) and price comparison • Mostly community driven, but some platforms offer professional reviews • Hard to make a qualitative and quantitative analysis • Comprehensive data about platforms often not availablewww.sti-innsbruck.at 3
  4. 4. Booking or Rating/Review Platforms? • Big platforms emerged starting from the late 1990‘s beginning 2000‘s • Some niche players around (e.g. Hostelworld) • Multi puropse review platforms incorporate Hotels (e.g. ciao) • Mostly free to use • All platforms offer simiar functionallity/categories • Booking platforms engage you for rating after your staywww.sti-innsbruck.at 4
  5. 5. Some Big Playerswww.sti-innsbruck.at 5
  6. 6. Metasearch approachwww.sti-innsbruck.at 6
  7. 7. Stiftung Warentest Testwww.sti-innsbruck.at 7
  8. 8. Demo • Tripadvisor • Expediawww.sti-innsbruck.at 8
  9. 9. Conclusion • Big market with many platforms • Many platforms lack usability • Some have a very good social media integration (e.g. tripadvisor) • Level of review and rating detail differs • Community governs the contentwww.sti-innsbruck.at 9
  10. 10. List of PlatformsHolidaycheck http://www.holidaycheck.com/ hotelspezi.de http://www.hotelspezi.de/tripadvisor http://www.tripadvisor.com/ ab-in-den-urlaub.de http://www.ab-in-den-urlaub.de/hotelkritiken.de http://hotelkritiken.de/ Hotelsterne.de http://www.hotelsterne.de/zoover http://www.zoover.com/ Inside Hotel http://www.inside-hotel.de/trivago http://www.trivago.co.uk/ Klassifizierung.de http://www.klassifizierung.de/ciao.de http://www.ciao.de/ MyHotelVideo http://myhotelvideo.com/Votello http://www.votello.de/ Profi Hotelempfehlungen http://www.profi-hotelempfehlungen.de/TrustYou http://www.trustyou.com/ Real Holiday Reports http://www.realholidayreports.com/Hostelworld.com http://www.hostelworld.com/ Schiffsbewertungen http://www.schiffsbewertungen.de/Caribbean Style http://www.caribbeanstyle.org/ travel-and-guide.de http://www.travel-and-guide.de/Check my stay http://checkmystay.com/ Travel Intelligence http://www.travelintelligence.net/Cosmotourist http://www.cosmotourist.de/ Traveluation http://www.traveluation.de/Cruise Critic http://www.cruisecritic.com/ TripsByTips http://www.tripsbytips.de/Global Hotel Review http://www.globalhotelreview.de/ UnserSchiff.de http://www.unserschiff.de/Holidaytest http://www.holidaytest.de/ Wo schmeckts http://www.woschmeckts.de/Holidaywatchdog http://www.holidaywatchdog.com/ Wo warst Du http://www.wowarstdu.de/reisen.de http://www.reisen.de/ Yelp http://www.yelp.de/Hotelbewertung.de http://www.hotelbewertung.de/ ab-in-den-urlaub.de http://www.ab-in-den-urlaub.de/Hotelbewertungen.net http://www.hotelbewertungen.net/ Booking.com http://www.booking.com/Hotelcheck http://www.hotelcheck.de/ Expedia.de http://expedia.de/HRS http://www.hrs.com/ hotel.de http://www.hotel.de/opodo http://www.opodo.com/ tiscover.com http://www.tiscover.com/Venere http://www.venere.com/ www.sti-innsbruck.at 10

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