x Democratic political effects of Open Government Data: - establish transparency - control responsibility and legitimacy - resolve complex (administratative) questionsx Avoid institutional encrustation which doesn’t follow the public’s interest -> to the public it looks like democracy is not working -> disenchantment with politics
Overview 1. Short Introduction ( What is Google Analytics?) 2. Numbers , numbers , numbers ... and locations 3. Online demo 4. Google Analytics Customerswww.sti-innsbruck.at 2
What is Google Analytics? • Is a free service offered by Google that generates detailed statistics about the visitors to a website. • Users can officially add up to 50 site to an account • Users which have sites with more than 5 million pageviewsper month have NO restrictions. • Provides developer access through an API • Offer activity stream integration through Analytics Social Data Hubwww.sti-innsbruck.at 3
Google Analytics –visits from 1.01.2011 -27.03.201214,915 people visited the site20,360 Visits55,302 Pageviews72.02%New Visitor27.98%Returning Visitor www.sti-innsbruck.at 4
Google Analytics – Pageviewswww.sti-innsbruck.at 5
Google Analytics – visits from 1.01.2011 - 27.03.201214,915 people visited the site20,360 Visits55,302 Pageviews72.02%New Visitor27.98%Returning Visitor www.sti-innsbruck.at 6
Google Analytics – Pageviewswww.sti-innsbruck.at 7
Google Analytics enterprise users Updated 30 April 2011www.sti-innsbruck.at 8
Other possible tools Open source: Products: 1. Open Web Analytics 1. Coremetrics(IBM) 2. Piwik 2. Omniture(Adobe) 3. AWStats 3. WebTrends 4. Yahoo! Web Analytics 4. Optimizely 5. Twitalyzer 5. Competewww.sti-innsbruck.at 9
References •  Google Analytics: http://www.google.com/analytics/ •  Analytics Social Data Hub: http://www.google.com/analytics/developers/socialhub.htmlwww.sti-innsbruck.at 10
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