Facebook strategy of a hotel                                   Case study: Hotel Rotes Wildschwein                        ...
Hotel 2.0     www.rotes-wildschwein.at                                                  Facebook account                  ...
Hotel 2.0                               +1 DIRECT bookingHomepage                                           Facebook accou...
Facebook features•    Facebook Ads (not free)•    Facebook Widgets for the Web site (free)•    Facebook Fan page (free)•  ...
Facebook Fan page + Apps Create your own App • Apps for Promotions • Apps for Lotteries/Competitions • Apps for Bookings (...
Facebook Fan page • Exploit the new timeline features           – Founding year           – Make available historical phot...
Engagement via Facebook Communicate with your costumers!         • Send them vacation tips (What to do during your stay? e...
Engagement via Facebook Requirements •       Train the hotelier to understand the Facebook platform and how it really     ...
References 1. Social Media Strategies for Hotels: http://blog.milestoneinternet.com/web-2/social-    media-strategies-for-...
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Facebook strategy of a hotel

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  • Slide of the hotel with facebook but with just an account
  • A hotel exploiting Facebook in a productive waya. One more distribution channelb. Engage with customersc. Free personal data -> Use it in marketing strategiesd. Increase the visibility of the hotel and the hotel's homepage
  • Tabs -> Facebook "Website“, as I can remember we had said that there is not any added value to create a facebook “website”. It is ugly and not engaging or attractive.Contests with good prizes will almost always generate buzz
  • here I would highlight that it is really important to engage in the appropriate way
  • Facebook strategy of a hotel

    1. 1. Facebook strategy of a hotel Case study: Hotel Rotes Wildschwein Carmen Brenner Ioannis Stavrakantonakis©www.sti-innsbruck.at INNSBRUCK www.sti-innsbruck.at Copyright 2012 STI
    2. 2. Hotel 2.0 www.rotes-wildschwein.at Facebook account Booking Engine http://www.facebook.com/pages/R otes- Wildschwein/321731534545050Homepage www.sti-innsbruck.at 2
    3. 3. Hotel 2.0 +1 DIRECT bookingHomepage Facebook account channel Booking Engine CRM Engagewww.sti-innsbruck.at 3
    4. 4. Facebook features• Facebook Ads (not free)• Facebook Widgets for the Web site (free)• Facebook Fan page (free)• Facebook Apps (free)www.sti-innsbruck.at 4
    5. 5. Facebook Fan page + Apps Create your own App • Apps for Promotions • Apps for Lotteries/Competitions • Apps for Bookings (Check availability, Book) Use existing Apps • e.g. Apps for HTML (iframe) Tabswww.sti-innsbruck.at 5
    6. 6. Facebook Fan page • Exploit the new timeline features – Founding year – Make available historical photos and past events • Eye-candies – Image/Video galleries • Take pictures during the events organized by the hotel • Upload and tag your customers in the photos • Friends of this person see the picture in their news feed • Events of the hotel • Competitions (could be organized with or without an app) – Run a photo contest of your local areawww.sti-innsbruck.at 6
    7. 7. Engagement via Facebook Communicate with your costumers! • Send them vacation tips (What to do during your stay? etc.) • Post to their timelines with offers, reminders, discounts etc. – Friends of this person can see this (privacy: friends, friends of friends, public) This behavior gives you back two things • Hotel engages with the customers because the hotel team makes them feel important • Exploit the second level of friendship by triggering the attention of their friends.www.sti-innsbruck.at 7
    8. 8. Engagement via Facebook Requirements • Train the hotelier to understand the Facebook platform and how it really works in order to be able to exploit it in the most productive way • Facebook booking app developmentwww.sti-innsbruck.at 8
    9. 9. References 1. Social Media Strategies for Hotels: http://blog.milestoneinternet.com/web-2/social- media-strategies-for-hotels/ 2. http://www.evisionworldwide.com/learning/facebook-best-practices-part-1/www.sti-innsbruck.at 9
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