Your SlideShare is downloading. ×
0
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
STHLM Digital. Our Approach to Mobile Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

STHLM Digital. Our Approach to Mobile Strategy

291

Published on

Customer presentation giving an overview of our approach to mobile strategy and why we can help the adopt mobility in their business.

Customer presentation giving an overview of our approach to mobile strategy and why we can help the adopt mobility in their business.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
291
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Mobile Strategy Our Approach
  • 2. Every once in a while a revolutionary product comes alongthat changes everything.… Steve Jobs, introducing the iPhone January 9, 2007
  • 3. Our 5-step Approach to Mobile Strategy
  • 4. Audit
  • 5. Take an inventory.Audit Review the status report. Focus on key metrics.
  • 6. Vision
  • 7. Start with why. Create your story.Vision Keep it simple. Strategy Work-Sheet.
  • 8. Strategy
  • 9. Define the problems. Map constraints.Strategy Start with the end-goal. Feedback from end users.
  • 10. Do
  • 11. Everyone involved. Know the individuals.Do Execute. On Time. Adapt continuously.
  • 12. Measure
  • 13. Customer Acquisition. Engagement.Measure Conversion. Satisfaction.
  • 14. Take-aways’Understand ground zero.Start with why. Always.Keep it simple. Use the strategy sheet.Involve and get involved with everyone.Release. Measure. Update. Repeat.
  • 15. THANK YOU! { Mikael Nerde @nerde Mikael_Nerde mikael.nerde@sthlmdigital.com

×