Stc presentation 8-24-1

Moving from Technical Writing to Training Development
Holly Harkness, Mirant Corporation
Jack Massa, Guidance Communications
Holly Mullins, Instructive Media
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Our storiesSimilarities and differencesThree roles in trainingRecent trendsOverview of the professionResources
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Similarities: Things you know, do, and use
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6 things you know
Writing to inform and instruct
User/student viewpoint
Information development
Visual communication
Computer-user interface design
Project team experience
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11 things you do
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Interview
Analyze need
Define projects
Design materials
Chunk information
Use graphics
Write scenarios
Write video scripts
Write questions and answers
Manage reviews
Put materials online

9 tools you use
PowerPoint
Word
Acrobat
Camtasia
SnagIt
Captivate
Flash
Dreamweaver
Content management systems
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Differences: Instructional design/adult learning theory basics
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At your next job interview…
We also need the writer to create training materials for our products. Do you have experience with that?”
a) Sure, I’ve done that lots of times. No problem
b) The instructional materials I’ve written could easily be adapted to training. And I’m familiar with the principles of instructional design and adult learning. I believe I can do a really good job with that.
c) Doh!, I don’t know anything about training!
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Analysis first
When confronted with a workplace learning challenge, do the analysis first.
What problem are you trying to solve?
Is training the right answer?
What kind of training is appropriate?
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Is training even the right answer?
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Everyone knows ADDIE
Analysis – Problem analysis, audience analysis, task analysis
Design – Selection of delivery methods, outline of learning events.
Development – Writing of materials, programming (if e-learning), testing
Implementation – Delivery of the learning solution
Evaluation – Assessment of results and improvement
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Jack’s favorite models
50,000 Years of Instructional Design in a nutshell
Tell them
Show them
Let them try
Repeat
If this does not work, or if you want to be part of the latest education fad, change the order of the steps until you find a combination that works.
- William Horton, Designing Web-Based Training, 2000
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Jack’s favorite models
Three Priorities for Effective Training:
Ensure that learners are highly motivated to learn.
Guide learners to appropriate content.
Provide meaningful and memorable learning experiences.
- Michael Allen, Michael Allen’s Guide to E-Learning, 2001
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Three training roles
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Classroom materials

Recipe for a training guide
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1 user guide
1 set of learning objectives
Classroom exercises (to taste)
Cut out all non-essentials from the user guide
Add learning objectives
Stir in exercises
Bake and serve hot

E-learning
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What is e-learning?
Instruction delivered on a computer by way of disk, Internet, or intranet
Content relevant to learning objectives
Uses methods such as examples and practice
Builds new knowledge and skills
Uses media to deliver the content
Instructor-led (synchronous) or self-paced (asynchronous)
- Clark and Mayer, e-Learning and the Science of Instruction 2008
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Ease into asynchronous e-learning
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Experiment with free development tools or trial versions.

Publish e-learning
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Intranet
Content Management System (CMS)
Learning Management System (LMS)
Track student progress and scores
Evaluate training success
Get to know your LMS administrator!

Presentation
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Later in the interview…
Oh, I forgot to mention: sometimes you’ll need to fill in and teach the courses. You okay with that?”
a) Sure, I’ve done that lots of times. No problem.
b) I’ve done presentations at team meetings. That’s an area where I’d like the chance to improve my skills.
c) Imma scared!
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Training delivery skills
These are skills only come with training and – even more so – practice
Presentation skills
Facilitation skills
Move from “sage on the stage” to “guide on the side”
Facilitate class interactions, discussions, exercises
Dealing with uncooperative learners
Online session “production” skills
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Training delivery tools
PowerPoint – learn it inside out
Virtual classroom platforms
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Virtual Classroom Example - Elluminate
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The training profession
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History

• Ongoing need at most organizations • New technology requires training • Baby boomer retirement rate
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Corporate departments
Training
Professional Development
Customer Support
Information Support
Human Resources
Information Technology
Operations
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- Cennamo and Kalk, Real World Instructional Design 2005
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Trends in the Training Industry
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Times are changing
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“Training”  Out
“Workplace Learning”  In

Trends to be aware of
Mobile learning
Podcasts and video – custom made videos or just linking to YouTube
Games-based learning, used both in the classroom and in e-learning applications
Virtual Reality – “Second Life”
Collaborative learning / crowd-sourcing / Learning portals
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Trends - Generational Issues
Boomers
GenX
GenY
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Resources
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Certifications
ASTD - Two-Day Certificate Programs
ASTD CPLP Certification
Training Magazine instructionaldesigninstitute.com
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Organizations
STC Instructional Design & Learning SIG (IDL SIG)
www.stcsig.org/idl/listserv.shtml
American Society for Training and Development (ASTD)
Local chapter – astdatlanta.org
ISPI – International Society for Performance Improvement
Local chapter – ispi-atlanta.org/
E-Learning Guild elearningguild.com
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Books
e-Learning and the Science of Instruction - Clark and Mayer
Writing Training Materials That Work- Foshay, Silber, and Stelnicki
Michael Allen’s Guide to e-Learning- Michael Allen
eLearning by Design- William Horton
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Blogs
Elearning post
The Rapid eLearning Blog
Other blog lists: Upside Learning Solutions blog July 2010 (Top 47 eLearning & Workplace Learning Blogs)
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University programs
University of Georgia,Instructional Design and Development, Masters Program
Learning, Design, and Technology (LDT) Ph.D. Program
Georgia State: new programMaster of Science (M.S.) degree in Instructional Design and Technology
Boise State University online Masters Degree Program in Instructional and Performance Technology
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Social networking
Thursdays 11:30-1pm and 8:30-10pm
Other Twitter tags
#elearning#ispi
#training #astd
LinkedIn groups
ASTD
Learning, Education and Training Professionals
Training Content Development
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Questions and comments
Contact us:
Holly Harknessholly.harkness@mirant.com
Jack Massajack@guidancecom.com
Holly Mullinshollykmullins@gmail.com
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Stc presentation 8-24-1

by STC Atlanta Chapter on Sep 13, 2010

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