STARBRANDS
—
About Us
© Starbrands / 2013
About Us
© Starbrands / 2013
We are a leading strategic
innovation, design and brand
communication company.
We help client...
© Starbrands / 2013
We are strategic
practitioners who worked for
various well known and
established clients and
brands in...
About Us We analyse market,
competition, consumers,
shoppers, client`s brand and
its type and strenght of
relation with it...
© Starbrands / 2013
We believe that all brands are
born equal and like people,
brands, have souls and are
judged by their:...
About Us
© Starbrands / 2013
Therefore, we carefully and
thoroughly investigate type &
strenght of brand-consumer
relation...
STARBRANDS
—
Our Services
© Starbrands / 2013
Our Services
© Starbrands / 2013
How can we help you
Our Services
© Starbrands / 2013
We conduct a consumer & shopper
marketing studies and develop
brand & shopper strategies....
STARBRANDS
—
Case study
© Starbrands / 2013
Case
study
Grant`s brand
Challenge
Grant`s brand
Case
study
We conducted analysis
Grant`s brand
Case
study
We devised brand strategy
Grant`s brand
We developed brand communication strategy
Case
study
Grant`s brand
We prepared communication materials
Case
study
STARBRANDS
—
Portfolio
© Starbrands / 2013
Portfolio
Example 01
Preparation of
brand identity and
communication
strategy for the
Welsh Language
Commissioner
Portfolio
Example 01
Preparation of
brand identity and
communication
strategy for the
Welsh Language
Commissioner
Portfolio
Example 01
Preparation of
brand identity and
communication
strategy for the
Welsh Language
Commissioner
Portfolio
Example 01
Preparation of
brand identity and
communication
strategy for the
Welsh Language
Commissioner
Portfolio
Example 02
Preparation of
branding for the
CWMNI DA brand
Portfolio
Example 02
Preparation of
branding for the
CWMNI DA brand
Portfolio
Example 02
Preparation of
branding for the
CWMNI DA brand
Portfolio
Example 03
Preparation of the
communication
strategy and
branding for the
Gofal brand
Portfolio
Example 03
Preparation of the
communication
strategy and
branding for the
Gofal brand
Portfolio
Example 03
Preparation of the
communication
strategy and
branding for the
Gofal brand
Portfolio
Example 04
Preparation of the
brand identity
concept and
materials for the
Macsen brand
Portfolio
Example 04
Preparation of the
brand identity
concept and
materials for the
Macsen brand
Portfolio
Example 05
Preparation of
brand identity and
communication
strategy for the
National Youth Arts
Wales
Portfolio
Example 05
Preparation of
brand identity and
communication
strategy for the
National Youth Arts
Wales
Confidentiality note
The contents of this document are strictly
confidential and are intended solely for the
addressee(s)....
Thank you
www.starbrandsagency.com
STARBRANDS // BUILT TO SHINE: Strategia marki - jak budujemy markę? Brand strategy - how do we build strong brands?
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STARBRANDS // BUILT TO SHINE: Strategia marki - jak budujemy markę? Brand strategy - how do we build strong brands?

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A short presentation about us (The Brand Marriage Company) and our approach to brand strategy and building brands, our portfolio and methodology called Brand Marriage System.

Krótka prezentacja o nas, naszemu podejściu do budowy silnych marek i biznesów, naszej metodologii Brand Marriage i portfolio.

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STARBRANDS // BUILT TO SHINE: Strategia marki - jak budujemy markę? Brand strategy - how do we build strong brands?

  1. 1. STARBRANDS — About Us © Starbrands / 2013
  2. 2. About Us © Starbrands / 2013 We are a leading strategic innovation, design and brand communication company. We help clients to build strong {admired + loved} brands thanks to our core competencies: > thorough analytical approach and tools -Brand*Marriage Model -Brand*Seduction Matrix -CBBE Model > strategic brand thinking > strategic creativity Who we are
  3. 3. © Starbrands / 2013 We are strategic practitioners who worked for various well known and established clients and brands in Poland and in Europe. Who we are About Us
  4. 4. About Us We analyse market, competition, consumers, shoppers, client`s brand and its type and strenght of relation with its target group. Based on that, we gather consumer and shopper insights and devise successful brand strategy. Then, we help to implement it designing thrilling user experience such as logo, packaging, website, POS materials, press/outdoor advertising. © Starbrands / 2013 How we work
  5. 5. © Starbrands / 2013 We believe that all brands are born equal and like people, brands, have souls and are judged by their: >physical appearance >values and lifestyle >personality >words and behaviour Like people, they form different types of relationships with customers: > acquittances > friendships > flings > marriages of different strength & longevity. Our approach About Us
  6. 6. About Us © Starbrands / 2013 Therefore, we carefully and thoroughly investigate type & strenght of brand-consumer relationship, typical ways brands seduces consumers in analysed category, image of ideal partner and benefits expected from relationship. Our approach Does your brand know how to dance with its core consumers?
  7. 7. STARBRANDS — Our Services © Starbrands / 2013
  8. 8. Our Services © Starbrands / 2013 How can we help you
  9. 9. Our Services © Starbrands / 2013 We conduct a consumer & shopper marketing studies and develop brand & shopper strategies. We design brands and their identification & advertising materials (logos, packagings, websites, sales folders, posters, etc). We help brands to communicate with consumers in Internet and social media. We develop new products, services and brand concepts. We develop and implement consumer promotions, loyalty & motivational programs for Retailers, Wholesalers & Sales Reps. How can we help you
  10. 10. STARBRANDS — Case study © Starbrands / 2013
  11. 11. Case study Grant`s brand Challenge
  12. 12. Grant`s brand Case study We conducted analysis
  13. 13. Grant`s brand Case study We devised brand strategy
  14. 14. Grant`s brand We developed brand communication strategy Case study
  15. 15. Grant`s brand We prepared communication materials Case study
  16. 16. STARBRANDS — Portfolio © Starbrands / 2013
  17. 17. Portfolio Example 01 Preparation of brand identity and communication strategy for the Welsh Language Commissioner
  18. 18. Portfolio Example 01 Preparation of brand identity and communication strategy for the Welsh Language Commissioner
  19. 19. Portfolio Example 01 Preparation of brand identity and communication strategy for the Welsh Language Commissioner
  20. 20. Portfolio Example 01 Preparation of brand identity and communication strategy for the Welsh Language Commissioner
  21. 21. Portfolio Example 02 Preparation of branding for the CWMNI DA brand
  22. 22. Portfolio Example 02 Preparation of branding for the CWMNI DA brand
  23. 23. Portfolio Example 02 Preparation of branding for the CWMNI DA brand
  24. 24. Portfolio Example 03 Preparation of the communication strategy and branding for the Gofal brand
  25. 25. Portfolio Example 03 Preparation of the communication strategy and branding for the Gofal brand
  26. 26. Portfolio Example 03 Preparation of the communication strategy and branding for the Gofal brand
  27. 27. Portfolio Example 04 Preparation of the brand identity concept and materials for the Macsen brand
  28. 28. Portfolio Example 04 Preparation of the brand identity concept and materials for the Macsen brand
  29. 29. Portfolio Example 05 Preparation of brand identity and communication strategy for the National Youth Arts Wales
  30. 30. Portfolio Example 05 Preparation of brand identity and communication strategy for the National Youth Arts Wales
  31. 31. Confidentiality note The contents of this document are strictly confidential and are intended solely for the addressee(s). All the information presented in this document and all its attachements are intellectaul and legal property of the STARBRANDS agency and thus can not be changed, modified, distributed or copied in any form, without a written permission of the STARBRANDS agency. Unauthorised disclosure and/or use of information contained in this document may result in civil and criminal liability. © Starbrands / 2013
  32. 32. Thank you www.starbrandsagency.com
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