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STARBRANDS // BUILT TO SHINE: Strategia marki - jak budujemy markę? Brand strategy - how do we build strong brands?
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STARBRANDS // BUILT TO SHINE: Strategia marki - jak budujemy markę? Brand strategy - how do we build strong brands?

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A short presentation about us (The Brand Marriage Company) and our approach to brand strategy and building brands, our portfolio and methodology called Brand Marriage System. …

A short presentation about us (The Brand Marriage Company) and our approach to brand strategy and building brands, our portfolio and methodology called Brand Marriage System.

Krótka prezentacja o nas, naszemu podejściu do budowy silnych marek i biznesów, naszej metodologii Brand Marriage i portfolio.

Published in Marketing , Business , Technology
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  • 1. STARBRANDS — About Us © Starbrands / 2013
  • 2. About Us © Starbrands / 2013 We are a leading strategic innovation, design and brand communication company. We help clients to build strong {admired + loved} brands thanks to our core competencies: > thorough analytical approach and tools -Brand*Marriage Model -Brand*Seduction Matrix -CBBE Model > strategic brand thinking > strategic creativity Who we are
  • 3. © Starbrands / 2013 We are strategic practitioners who worked for various well known and established clients and brands in Poland and in Europe. Who we are About Us
  • 4. About Us We analyse market, competition, consumers, shoppers, client`s brand and its type and strenght of relation with its target group. Based on that, we gather consumer and shopper insights and devise successful brand strategy. Then, we help to implement it designing thrilling user experience such as logo, packaging, website, POS materials, press/outdoor advertising. © Starbrands / 2013 How we work
  • 5. © Starbrands / 2013 We believe that all brands are born equal and like people, brands, have souls and are judged by their: >physical appearance >values and lifestyle >personality >words and behaviour Like people, they form different types of relationships with customers: > acquittances > friendships > flings > marriages of different strength & longevity. Our approach About Us
  • 6. About Us © Starbrands / 2013 Therefore, we carefully and thoroughly investigate type & strenght of brand-consumer relationship, typical ways brands seduces consumers in analysed category, image of ideal partner and benefits expected from relationship. Our approach Does your brand know how to dance with its core consumers?
  • 7. STARBRANDS — Our Services © Starbrands / 2013
  • 8. Our Services © Starbrands / 2013 How can we help you
  • 9. Our Services © Starbrands / 2013 We conduct a consumer & shopper marketing studies and develop brand & shopper strategies. We design brands and their identification & advertising materials (logos, packagings, websites, sales folders, posters, etc). We help brands to communicate with consumers in Internet and social media. We develop new products, services and brand concepts. We develop and implement consumer promotions, loyalty & motivational programs for Retailers, Wholesalers & Sales Reps. How can we help you
  • 10. STARBRANDS — Case study © Starbrands / 2013
  • 11. Case study Grant`s brand Challenge
  • 12. Grant`s brand Case study We conducted analysis
  • 13. Grant`s brand Case study We devised brand strategy
  • 14. Grant`s brand We developed brand communication strategy Case study
  • 15. Grant`s brand We prepared communication materials Case study
  • 16. STARBRANDS — Portfolio © Starbrands / 2013
  • 17. Portfolio Example 01 Preparation of brand identity and communication strategy for the Welsh Language Commissioner
  • 18. Portfolio Example 01 Preparation of brand identity and communication strategy for the Welsh Language Commissioner
  • 19. Portfolio Example 01 Preparation of brand identity and communication strategy for the Welsh Language Commissioner
  • 20. Portfolio Example 01 Preparation of brand identity and communication strategy for the Welsh Language Commissioner
  • 21. Portfolio Example 02 Preparation of branding for the CWMNI DA brand
  • 22. Portfolio Example 02 Preparation of branding for the CWMNI DA brand
  • 23. Portfolio Example 02 Preparation of branding for the CWMNI DA brand
  • 24. Portfolio Example 03 Preparation of the communication strategy and branding for the Gofal brand
  • 25. Portfolio Example 03 Preparation of the communication strategy and branding for the Gofal brand
  • 26. Portfolio Example 03 Preparation of the communication strategy and branding for the Gofal brand
  • 27. Portfolio Example 04 Preparation of the brand identity concept and materials for the Macsen brand
  • 28. Portfolio Example 04 Preparation of the brand identity concept and materials for the Macsen brand
  • 29. Portfolio Example 05 Preparation of brand identity and communication strategy for the National Youth Arts Wales
  • 30. Portfolio Example 05 Preparation of brand identity and communication strategy for the National Youth Arts Wales
  • 31. Confidentiality note The contents of this document are strictly confidential and are intended solely for the addressee(s). All the information presented in this document and all its attachements are intellectaul and legal property of the STARBRANDS agency and thus can not be changed, modified, distributed or copied in any form, without a written permission of the STARBRANDS agency. Unauthorised disclosure and/or use of information contained in this document may result in civil and criminal liability. © Starbrands / 2013
  • 32. Thank you www.starbrandsagency.com