Guerrilla Marketing: An Intro & Study of Current Techniques and TrendsPresentation Transcript
Guerrilla Marketing By Steven Severn Bus360 Professor Saytes Summer ‘10
Index Introduction Why Guerrilla? Current Guerrilla trends Case Studies Conclusion Work citied
Introduction Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination. Typically, guerrilla marketing campaigns are: Unexpected Unconventional Potentially interactive
Why Guerrilla? The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and an everlasting experience for the consumer. Ad Clutter Results may vary, but are unlimited Reaches consumers on a smaller scale, but with a higher impact.