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Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
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Guerrilla Marketing: An Intro & Study of Current Techniques and Trends

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  • 1. Guerrilla Marketing<br />By<br />Steven Severn<br />Bus360<br />Professor Saytes<br />Summer ‘10<br />
  • 2. Index<br />Introduction<br />Why Guerrilla?<br />Current Guerrilla trends<br />Case Studies<br />Conclusion<br />Work citied<br />
  • 3. Introduction<br />Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination.[1] <br />Typically, guerrilla marketing campaigns are:<br />Unexpected<br />Unconventional<br />Potentially interactive<br />
  • 4. Why Guerrilla?<br />The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and an everlasting experience for the consumer.[2]<br />Ad Clutter<br />Results may vary, but are unlimited<br />Reaches consumers on a smaller scale, but with a higher impact.<br />
  • 5. Guerrilla Trends<br />Reverse Graffiti<br />Viral<br />Presence marketing<br />Grassroots marketing<br />Wild Posting Campaigns<br /> Alternative marketing<br />Buzz marketing<br />Undercover marketing<br />Astroturfing<br />Experiential marketing<br />Tissue-pack marketing<br />Street Art, Graffiti<br />Flypostings<br />Wheatpastings<br /><ul><li>The Creativity Never Stops...</li></li></ul><li>Case Studies: Westin Hotels<br /><ul><li>Goal: To promote the rejuvenating and renewing experience of a Westin stay.
  • 6. Results:
  • 7. 3,000 Flyers Distributed
  • 8. 15,000 Brand Impressions
  • 9. Significant Media Attention[3]</li></li></ul><li>Case Studies: Nokia GPS<br /><ul><li>Goal: Redefine Nokia navigation as a fun and engaging experience.
  • 10. Results:
  • 11. An estimated 850,000+ people saw it just by walking over Tower Bridge.
  • 12. The amount of users of Nokia&apos;s navigation services increased 129%
  • 13. In some markets visits to the campaign website exceeded targets with 1500%
  • 14. Visits to product pages (point of sale) soared 270% over targets in select major markets[4]</li></li></ul><li>Still Interested?<br /><ul><li>3GGuerrilla.wordpress.com My Blog
  • 15. Guerrillasushi.blogspot.com Old Internship Blog
  • 16. blog.guerrillacomm.com Industry Blog
  • 17. creativeguerrillamarketing.com Industry Blog</li></ul>Powered by SFSU Marketing Association<br />
  • 18. Guerrilla.<br />Fin<br />
  • 19. Work Cited<br />Lyon, Ethan. &quot;..Top 5 Guerilla Marketing Strategies.&quot; www.sparxoo.com. N.p., Jun 22, 2009 . Web. 28 Jul 2010. &lt;http://sparxoo.com/2009/06/22/top-5-guerilla-marketing-strategies/&gt;.<br />&quot;Guerrilla Marketing is about Being Unique.&quot; www.LevelTenDesign.com. Level Ten Design, 18 Feb 2010. Web. 28 Jul 2010. &lt;http://www.leveltendesign.com/blog/chris/guerrilla-marketing- about-being- unique?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+levelte nblog+(Internet+Insights+by+LevelTen)&gt;.<br />&quot;Case Studies: The Westin Hotel Zen Garden.&quot; Attack!. Attack! Event Staffing, Field Support, &amp; Guerrilla Services, n.d. Web. 28 Jul 2010. &lt;http://www.attackmarketing.net/case- studies/zengarden.php&gt;.<br />&quot;Direct Lions Winners.&quot; www.canneslions.com. Cannes Lions, n.d. Web. 28 Jul 2010. &lt;http://www.canneslions.com/work/direct/entry.cfm?entryid=9284&gt;. <br />

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