Your SlideShare is downloading. ×
Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Guerrilla Marketing: An Intro & Study of Current Techniques and Trends

2,950
views

Published on

Published in: Education

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,950
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
126
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Guerrilla Marketing
    By
    Steven Severn
    Bus360
    Professor Saytes
    Summer ‘10
  • 2. Index
    Introduction
    Why Guerrilla?
    Current Guerrilla trends
    Case Studies
    Conclusion
    Work citied
  • 3. Introduction
    Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination.[1]
    Typically, guerrilla marketing campaigns are:
    Unexpected
    Unconventional
    Potentially interactive
  • 4. Why Guerrilla?
    The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and an everlasting experience for the consumer.[2]
    Ad Clutter
    Results may vary, but are unlimited
    Reaches consumers on a smaller scale, but with a higher impact.
  • 5. Guerrilla Trends
    Reverse Graffiti
    Viral
    Presence marketing
    Grassroots marketing
    Wild Posting Campaigns
    Alternative marketing
    Buzz marketing
    Undercover marketing
    Astroturfing
    Experiential marketing
    Tissue-pack marketing
    Street Art, Graffiti
    Flypostings
    Wheatpastings
    • The Creativity Never Stops...
  • Case Studies: Westin Hotels
    • Goal: To promote the rejuvenating and renewing experience of a Westin stay.
    • 6. Results:
    • 7. 3,000 Flyers Distributed
    • 8. 15,000 Brand Impressions
    • 9. Significant Media Attention[3]
  • Case Studies: Nokia GPS
    • Goal: Redefine Nokia navigation as a fun and engaging experience.
    • 10. Results:
    • 11. An estimated 850,000+ people saw it just by walking over Tower Bridge.
    • 12. The amount of users of Nokia's navigation services increased 129%
    • 13. In some markets visits to the campaign website exceeded targets with 1500%
    • 14. Visits to product pages (point of sale) soared 270% over targets in select major markets[4]
  • Still Interested?
    • 3GGuerrilla.wordpress.com My Blog
    • 15. Guerrillasushi.blogspot.com Old Internship Blog
    • 16. blog.guerrillacomm.com Industry Blog
    • 17. creativeguerrillamarketing.com Industry Blog
    Powered by SFSU Marketing Association
  • 18. Guerrilla.
    Fin
  • 19. Work Cited
    Lyon, Ethan. "..Top 5 Guerilla Marketing Strategies." www.sparxoo.com. N.p., Jun 22, 2009 . Web. 28 Jul 2010. <http://sparxoo.com/2009/06/22/top-5-guerilla-marketing-strategies/>.
    "Guerrilla Marketing is about Being Unique." www.LevelTenDesign.com. Level Ten Design, 18 Feb 2010. Web. 28 Jul 2010. <http://www.leveltendesign.com/blog/chris/guerrilla-marketing- about-being- unique?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+levelte nblog+(Internet+Insights+by+LevelTen)>.
    "Case Studies: The Westin Hotel Zen Garden." Attack!. Attack! Event Staffing, Field Support, & Guerrilla Services, n.d. Web. 28 Jul 2010. <http://www.attackmarketing.net/case- studies/zengarden.php>.
    "Direct Lions Winners." www.canneslions.com. Cannes Lions, n.d. Web. 28 Jul 2010. <http://www.canneslions.com/work/direct/entry.cfm?entryid=9284>.