Guerrilla Marketing By Steven Severn Bus360 Professor Saytes Summer ‘10
Index Introduction Why Guerrilla? Current Guerrilla trends Case Studies Conclusion Work citied
Introduction Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination. Typically, guerrilla marketing campaigns are: Unexpected Unconventional Potentially interactive
Why Guerrilla? The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and an everlasting experience for the consumer. Ad Clutter Results may vary, but are unlimited Reaches consumers on a smaller scale, but with a higher impact.