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Guerrilla Marketing: An Intro & Study of Current Techniques and Trends
 

Guerrilla Marketing: An Intro & Study of Current Techniques and Trends

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    Guerrilla Marketing: An Intro & Study of Current Techniques and Trends Guerrilla Marketing: An Intro & Study of Current Techniques and Trends Presentation Transcript

    • Guerrilla Marketing
      By
      Steven Severn
      Bus360
      Professor Saytes
      Summer ‘10
    • Index
      Introduction
      Why Guerrilla?
      Current Guerrilla trends
      Case Studies
      Conclusion
      Work citied
    • Introduction
      Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination.[1]
      Typically, guerrilla marketing campaigns are:
      Unexpected
      Unconventional
      Potentially interactive
    • Why Guerrilla?
      The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and an everlasting experience for the consumer.[2]
      Ad Clutter
      Results may vary, but are unlimited
      Reaches consumers on a smaller scale, but with a higher impact.
    • Guerrilla Trends
      Reverse Graffiti
      Viral
      Presence marketing
      Grassroots marketing
      Wild Posting Campaigns
      Alternative marketing
      Buzz marketing
      Undercover marketing
      Astroturfing
      Experiential marketing
      Tissue-pack marketing
      Street Art, Graffiti
      Flypostings
      Wheatpastings
      • The Creativity Never Stops...
    • Case Studies: Westin Hotels
      • Goal: To promote the rejuvenating and renewing experience of a Westin stay.
      • Results:
      • 3,000 Flyers Distributed
      • 15,000 Brand Impressions
      • Significant Media Attention[3]
    • Case Studies: Nokia GPS
      • Goal: Redefine Nokia navigation as a fun and engaging experience.
      • Results:
      • An estimated 850,000+ people saw it just by walking over Tower Bridge.
      • The amount of users of Nokia's navigation services increased 129%
      • In some markets visits to the campaign website exceeded targets with 1500%
      • Visits to product pages (point of sale) soared 270% over targets in select major markets[4]
    • Still Interested?
      • 3GGuerrilla.wordpress.com My Blog
      • Guerrillasushi.blogspot.com Old Internship Blog
      • blog.guerrillacomm.com Industry Blog
      • creativeguerrillamarketing.com Industry Blog
      Powered by SFSU Marketing Association
    • Guerrilla.
      Fin
    • Work Cited
      Lyon, Ethan. "..Top 5 Guerilla Marketing Strategies." www.sparxoo.com. N.p., Jun 22, 2009 . Web. 28 Jul 2010. <http://sparxoo.com/2009/06/22/top-5-guerilla-marketing-strategies/>.
      "Guerrilla Marketing is about Being Unique." www.LevelTenDesign.com. Level Ten Design, 18 Feb 2010. Web. 28 Jul 2010. <http://www.leveltendesign.com/blog/chris/guerrilla-marketing- about-being- unique?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+levelte nblog+(Internet+Insights+by+LevelTen)>.
      "Case Studies: The Westin Hotel Zen Garden." Attack!. Attack! Event Staffing, Field Support, & Guerrilla Services, n.d. Web. 28 Jul 2010. <http://www.attackmarketing.net/case- studies/zengarden.php>.
      "Direct Lions Winners." www.canneslions.com. Cannes Lions, n.d. Web. 28 Jul 2010. <http://www.canneslions.com/work/direct/entry.cfm?entryid=9284>.