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WTI - Organisational Storytelling - A Smith
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WTI - Storytelling and Social Media for Business Owners - A Smith

WTI - Storytelling and Social Media for Business Owners - A Smith

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WTI - Organisational Storytelling - A Smith WTI - Organisational Storytelling - A Smith Presentation Transcript

  • Communicating through Stories Alison Smith Allanpark Consultants www.allanpark.com
  • The power of storytelling
    • “ a large truth in a tight space” B. Kingsolver
    • holistic rather than reductionist
    • expression & meaning rather than explanation & analysis
  • How storytelling works
    • offers “first-hand” learning & insight through imagination
    • it’s a co-operative enterprise; full engagement
    • it captures & regenerates evolving concepts
    • it stimulates and inspires thereby acting as a springboard for action
  • When to use storytelling
    • with complex but non-technical issues
    • to help someone understand something intangible
    • to create a positive attitude
    • to inspire someone to take action
  • Step 1: capture stories
    • Invite people to share their stories; be curious
    • Listen out for real stories that you can use
    • Amend them for your own purposes
    • Make sure you make them anonymous
  • Step 2: Developing a story
    • Keep it short and simple
    • Tell it from the viewpoint of a specific person – a person with a problem
    • The problem should be one that your audience is familiar with
    • This is a problem you can solve - it has a happy ending
    • It contains something unexpected and attention-grabbing