WTI - Organisational Storytelling - A Smith

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WTI - Storytelling and Social Media for Business Owners - A Smith

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WTI - Organisational Storytelling - A Smith

  1. 1. Communicating through Stories Alison Smith Allanpark Consultants www.allanpark.com
  2. 2. The power of storytelling <ul><li>“ a large truth in a tight space” B. Kingsolver </li></ul><ul><li>holistic rather than reductionist </li></ul><ul><li>expression & meaning rather than explanation & analysis </li></ul>
  3. 3. How storytelling works <ul><li>offers “first-hand” learning & insight through imagination </li></ul><ul><li>it’s a co-operative enterprise; full engagement </li></ul><ul><li>it captures & regenerates evolving concepts </li></ul><ul><li>it stimulates and inspires thereby acting as a springboard for action </li></ul>
  4. 4. When to use storytelling <ul><li>with complex but non-technical issues </li></ul><ul><li>to help someone understand something intangible </li></ul><ul><li>to create a positive attitude </li></ul><ul><li>to inspire someone to take action </li></ul>
  5. 5. Step 1: capture stories <ul><li>Invite people to share their stories; be curious </li></ul><ul><li>Listen out for real stories that you can use </li></ul><ul><li>Amend them for your own purposes </li></ul><ul><li>Make sure you make them anonymous </li></ul>
  6. 6. Step 2: Developing a story <ul><li>Keep it short and simple </li></ul><ul><li>Tell it from the viewpoint of a specific person – a person with a problem </li></ul><ul><li>The problem should be one that your audience is familiar with </li></ul><ul><li>This is a problem you can solve - it has a happy ending </li></ul><ul><li>It contains something unexpected and attention-grabbing </li></ul>

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