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One thumb mobile_presentation

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    One thumb mobile_presentation One thumb mobile_presentation Presentation Transcript

    • One Thumb Mobile Mobile apps for a wider market www.onethumbmobile.com
    • www.onethumbmobile.com
      • Is mobile the next web?
      • Will everyone need a mobile app?
      • Time is right for mobile / tipping point
      • Part of an overall online strategy
      • Brands want mobile apps
      • Integrated aspect of social networking
      Why mobile apps?
    • www.onethumbmobile.com
      • 10 years of Mobile apps/games
      • Major brands (Visa, Nissan, Honda, Telefonica, Liverpool FC, Star Trek, ITV)
      • 2nd best selling iPhone App (May 2010)
      • Game review awards
      • Alderney Gaming Licence
      • Digital Media Award
      • Glasgow city centre based
      Who are we?
    • www.onethumbmobile.com What apps can do for you
      • Generate revenue
        • App sales
        • In-app advertising (iAd, adMob)
        • Micro transactions
      • Enhance your online activities
        • Social media
        • Extend website (buy online etc)
      • Enhance brand image
      • Perform a useful function
    • www.onethumbmobile.com Types of mobile technology
      • iOS (iPhone, iPod touch, iPad)
      • Android
      • J2ME / Blackberry
      • Symbian
      • BREW
      • MeeGo/Maemo/QT
      • Windows Mobile
    • www.onethumbmobile.com How to distribute your app
      • App Store, Android Market, Ovi Store etc
      • Provisioning platform (SMS link)
      • Operator download (strict requirements)
      • Third party (publisher, aggregator)
      • Website
    • www.onethumbmobile.com Liverpool FC - Brief Tackling an app for Liverpool FC
      • Extend brand onto iPhone
      • Generate revenue from app sales
      • Gain experience of mobile
    • www.onethumbmobile.com Liverpool FC - Results
      • Created iPhone game
      • 3D Liverpool Players
      • Technical, launch and management support
      • 4 th Best selling sports game (UK App Store, August 2009)
      • Four more games created
    • www.onethumbmobile.com Buzzd - Brief
      • Social networking app
      • Existing: website and iPhone app
      • OTM appointed to expand device support and user base
      • Starting with Android app
    • www.onethumbmobile.com Buzzd - Results
      • Created improved Android versions
      • Also working on N900 Maemo version
      • Nokia paid for the app
    • www.onethumbmobile.com Bullseye - Brief Hitting the Bullseye on sales and revenue
      • Zed requirements
      • - iPhone game of ITV's Bullseye
      • Aims
      • - Create an authentic, compelling product
      • - Better darts game than existing apps
      • - Generate revenue from IP
    • Bullseye - Results www.onethumbmobile.com
      • UK App Store's 2 nd best seller (May 2010)
      • 4 th top grossing app
    • www.onethumbmobile.com Star Trek - Brief To Boldly Go With Nokia
      • Paramount's 2009 Star Trek Movie
      • Objectives
      • - Promote Nokia new BREW handsets - Enhance
      • - Support Nokia's new Ovi Store
      • - Launch on time for movie (3 weeks away)
      • 3 different mobile technologies
      • (Java, Symbian and BREW)
    • www.onethumbmobile.com Star Trek - Results
      • Successful launch
      • In time for movie
      • Objectives fulfilled
    • www.onethumbmobile.com Visa Mobile - Brief Visa's Passport to Java
      • NFC mobile payment phones
      • VISA's existing interface poor
      • OTM appointed to create better looking, full featured interface
    • www.onethumbmobile.com Visa Mobile - Results
      • Attractive, easy to use, fast running interface
      • Delivered the project quickly and efficiently
      • Using previous mobile interface experience
    • www.onethumbmobile.com Nissan iPhone Apps - Brief
      • Fit for purpose (utility apps for utility products)
      • Two apps
        • NV200 Manual
        • Find my Van
      • Multi language
    • www.onethumbmobile.com Nissan iPhone apps - Results
      • Created automatic converter of Nissan’s document format
      • Enable Nissan to automatically create apps for all their manuals
      • Supports multiple languages
    • www.onethumbmobile.com Honda Mobile - Brief
      • Early mobile marketing app (2006)
      • Java downloads via website
      • Purpose
        • Modernise brand image
        • Investigate mobile marketing
        • Utility value for customer
        • User data capture
    • www.onethumbmobile.com Honda Mobile - Results
      • Created good looking polished app
      • User data captured
      • Brand image enhanced
    • www.onethumbmobile.com Telefonica Travel App - Brief
      • Online travel service
      • link web, mobile and social media
      • South American Market
      • Simpler phones (Java)
      • Spanish and English versions
    • www.onethumbmobile.com Telefonica Travel App - Results
      • Good Integration with web and social media
      • Fast performance on simple phones
      • Quick development - reusing technology
    • www.onethumbmobile.com Brandz - Brief
      • Millward Brown Optimor (WPP group)
      • Display interactive app with brand data
      • Existing website and iPhone app
      • OTM to create version for business users
    • www.onethumbmobile.com Brandz - Results
      • Created Blackberry version for business users
      • Also created java version
      • Just as slick as iPhone app
      • Despite limited devices
    • www.onethumbmobile.com Mobile Casino - Brief
      • Using white label offering
      • Games not good enough
      • Poor visuals and game play
      • Revenue lost to licensor
      • OTM to create brand new casino
    • www.onethumbmobile.com Mobile Casino - Results
      • Casino server platform built
      • Four new mobile casino games
      • Gained Alderney Licence
      • White label ability
      • Management systems created
    • www.onethumbmobile.com Highland Warrior - Brief
      • Large 3D online game
      • World of Warcraft style gameplay
      • Multiplayer persistent world
      • Set in Medieval Scotland
      • Freemium business model
    • www.onethumbmobile.com Highland Warrior - Results
      • All technology purpose built
      • Pushing the boundaries
      • Prototype in development
      • Public launch planned
    • www.onethumbmobile.com Radio Clyde Scorecast - Brief
      • Live animated football alert service
      • Low data use
      • Animated goals displayed live on phone
    • www.onethumbmobile.com Radio Clyde Scorecast - Results
      • Created server to receive goal information
      • Encoded goals into data
      • Send to phone via SMS
      • Java client displays animated results
    • www.onethumbmobile.com Hollywood Hospital - Brief
      • Existing iPhone game on sale
      • More revenue sought
      • Create Java games for sale worldwide
      • Multi language
      • Touch screen and keypad versions
    • www.onethumbmobile.com Hollywood Hospital - Results
      • Created Java versions
      • Porting house - 600 versions from OTM references
      • On sale worldwide
      • Operator decks
      • App stores
    • One Thumb Mobile Questions? www.onethumbmobile.com