One thumb mobile_presentation

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One thumb mobile_presentation

  1. 1. One Thumb Mobile Mobile apps for a wider market www.onethumbmobile.com
  2. 2. www.onethumbmobile.com <ul><li>Is mobile the next web? </li></ul><ul><li>Will everyone need a mobile app? </li></ul><ul><li>Time is right for mobile / tipping point </li></ul><ul><li>Part of an overall online strategy </li></ul><ul><li>Brands want mobile apps </li></ul><ul><li>Integrated aspect of social networking </li></ul>Why mobile apps?
  3. 3. www.onethumbmobile.com <ul><li>10 years of Mobile apps/games </li></ul><ul><li>Major brands (Visa, Nissan, Honda, Telefonica, Liverpool FC, Star Trek, ITV) </li></ul><ul><li>2nd best selling iPhone App (May 2010) </li></ul><ul><li>Game review awards </li></ul><ul><li>Alderney Gaming Licence </li></ul><ul><li>Digital Media Award </li></ul><ul><li>Glasgow city centre based </li></ul>Who are we?
  4. 4. www.onethumbmobile.com What apps can do for you <ul><li>Generate revenue </li></ul><ul><ul><li>App sales </li></ul></ul><ul><ul><li>In-app advertising (iAd, adMob) </li></ul></ul><ul><ul><li>Micro transactions </li></ul></ul><ul><li>Enhance your online activities </li></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Extend website (buy online etc) </li></ul></ul><ul><li>Enhance brand image </li></ul><ul><li>Perform a useful function </li></ul>
  5. 5. www.onethumbmobile.com Types of mobile technology <ul><li>iOS (iPhone, iPod touch, iPad) </li></ul><ul><li>Android </li></ul><ul><li>J2ME / Blackberry </li></ul><ul><li>Symbian </li></ul><ul><li>BREW </li></ul><ul><li>MeeGo/Maemo/QT </li></ul><ul><li>Windows Mobile </li></ul>
  6. 6. www.onethumbmobile.com How to distribute your app <ul><li>App Store, Android Market, Ovi Store etc </li></ul><ul><li>Provisioning platform (SMS link) </li></ul><ul><li>Operator download (strict requirements) </li></ul><ul><li>Third party (publisher, aggregator) </li></ul><ul><li>Website </li></ul>
  7. 7. www.onethumbmobile.com Liverpool FC - Brief Tackling an app for Liverpool FC <ul><li>Extend brand onto iPhone </li></ul><ul><li>Generate revenue from app sales </li></ul><ul><li>Gain experience of mobile </li></ul>
  8. 8. www.onethumbmobile.com Liverpool FC - Results <ul><li>Created iPhone game </li></ul><ul><li>3D Liverpool Players </li></ul><ul><li>Technical, launch and management support </li></ul><ul><li>4 th Best selling sports game (UK App Store, August 2009) </li></ul><ul><li>Four more games created </li></ul>
  9. 9. www.onethumbmobile.com Buzzd - Brief <ul><li>Social networking app </li></ul><ul><li>Existing: website and iPhone app </li></ul><ul><li>OTM appointed to expand device support and user base </li></ul><ul><li>Starting with Android app </li></ul>
  10. 10. www.onethumbmobile.com Buzzd - Results <ul><li>Created improved Android versions </li></ul><ul><li>Also working on N900 Maemo version </li></ul><ul><li>Nokia paid for the app </li></ul>
  11. 11. www.onethumbmobile.com Bullseye - Brief Hitting the Bullseye on sales and revenue <ul><li>Zed requirements </li></ul><ul><li>- iPhone game of ITV's Bullseye </li></ul><ul><li>Aims </li></ul><ul><li>- Create an authentic, compelling product </li></ul><ul><li>- Better darts game than existing apps </li></ul><ul><li>- Generate revenue from IP </li></ul>
  12. 12. Bullseye - Results www.onethumbmobile.com <ul><li>UK App Store's 2 nd best seller (May 2010) </li></ul><ul><li>4 th top grossing app </li></ul>
  13. 13. www.onethumbmobile.com Star Trek - Brief To Boldly Go With Nokia <ul><li>Paramount's 2009 Star Trek Movie </li></ul><ul><li>Objectives </li></ul><ul><li>- Promote Nokia new BREW handsets - Enhance </li></ul><ul><li>- Support Nokia's new Ovi Store </li></ul><ul><li>- Launch on time for movie (3 weeks away) </li></ul><ul><li>3 different mobile technologies </li></ul><ul><li>(Java, Symbian and BREW) </li></ul>
  14. 14. www.onethumbmobile.com Star Trek - Results <ul><li>Successful launch </li></ul><ul><li>In time for movie </li></ul><ul><li>Objectives fulfilled </li></ul>
  15. 15. www.onethumbmobile.com Visa Mobile - Brief Visa's Passport to Java <ul><li>NFC mobile payment phones </li></ul><ul><li>VISA's existing interface poor </li></ul><ul><li>OTM appointed to create better looking, full featured interface </li></ul>
  16. 16. www.onethumbmobile.com Visa Mobile - Results <ul><li>Attractive, easy to use, fast running interface </li></ul><ul><li>Delivered the project quickly and efficiently </li></ul><ul><li>Using previous mobile interface experience </li></ul>
  17. 17. www.onethumbmobile.com Nissan iPhone Apps - Brief <ul><li>Fit for purpose (utility apps for utility products) </li></ul><ul><li>Two apps </li></ul><ul><ul><li>NV200 Manual </li></ul></ul><ul><ul><li>Find my Van </li></ul></ul><ul><li>Multi language </li></ul>
  18. 18. www.onethumbmobile.com Nissan iPhone apps - Results <ul><li>Created automatic converter of Nissan’s document format </li></ul><ul><li>Enable Nissan to automatically create apps for all their manuals </li></ul><ul><li>Supports multiple languages </li></ul>
  19. 19. www.onethumbmobile.com Honda Mobile - Brief <ul><li>Early mobile marketing app (2006) </li></ul><ul><li>Java downloads via website </li></ul><ul><li>Purpose </li></ul><ul><ul><li>Modernise brand image </li></ul></ul><ul><ul><li>Investigate mobile marketing </li></ul></ul><ul><ul><li>Utility value for customer </li></ul></ul><ul><ul><li>User data capture </li></ul></ul>
  20. 20. www.onethumbmobile.com Honda Mobile - Results <ul><li>Created good looking polished app </li></ul><ul><li>User data captured </li></ul><ul><li>Brand image enhanced </li></ul>
  21. 21. www.onethumbmobile.com Telefonica Travel App - Brief <ul><li>Online travel service </li></ul><ul><li>link web, mobile and social media </li></ul><ul><li>South American Market </li></ul><ul><li>Simpler phones (Java) </li></ul><ul><li>Spanish and English versions </li></ul>
  22. 22. www.onethumbmobile.com Telefonica Travel App - Results <ul><li>Good Integration with web and social media </li></ul><ul><li>Fast performance on simple phones </li></ul><ul><li>Quick development - reusing technology </li></ul>
  23. 23. www.onethumbmobile.com Brandz - Brief <ul><li>Millward Brown Optimor (WPP group) </li></ul><ul><li>Display interactive app with brand data </li></ul><ul><li>Existing website and iPhone app </li></ul><ul><li>OTM to create version for business users </li></ul>
  24. 24. www.onethumbmobile.com Brandz - Results <ul><li>Created Blackberry version for business users </li></ul><ul><li>Also created java version </li></ul><ul><li>Just as slick as iPhone app </li></ul><ul><li>Despite limited devices </li></ul>
  25. 25. www.onethumbmobile.com Mobile Casino - Brief <ul><li>Using white label offering </li></ul><ul><li>Games not good enough </li></ul><ul><li>Poor visuals and game play </li></ul><ul><li>Revenue lost to licensor </li></ul><ul><li>OTM to create brand new casino </li></ul>
  26. 26. www.onethumbmobile.com Mobile Casino - Results <ul><li>Casino server platform built </li></ul><ul><li>Four new mobile casino games </li></ul><ul><li>Gained Alderney Licence </li></ul><ul><li>White label ability </li></ul><ul><li>Management systems created </li></ul>
  27. 27. www.onethumbmobile.com Highland Warrior - Brief <ul><li>Large 3D online game </li></ul><ul><li>World of Warcraft style gameplay </li></ul><ul><li>Multiplayer persistent world </li></ul><ul><li>Set in Medieval Scotland </li></ul><ul><li>Freemium business model </li></ul>
  28. 28. www.onethumbmobile.com Highland Warrior - Results <ul><li>All technology purpose built </li></ul><ul><li>Pushing the boundaries </li></ul><ul><li>Prototype in development </li></ul><ul><li>Public launch planned </li></ul>
  29. 29. www.onethumbmobile.com Radio Clyde Scorecast - Brief <ul><li>Live animated football alert service </li></ul><ul><li>Low data use </li></ul><ul><li>Animated goals displayed live on phone </li></ul>
  30. 30. www.onethumbmobile.com Radio Clyde Scorecast - Results <ul><li>Created server to receive goal information </li></ul><ul><li>Encoded goals into data </li></ul><ul><li>Send to phone via SMS </li></ul><ul><li>Java client displays animated results </li></ul>
  31. 31. www.onethumbmobile.com Hollywood Hospital - Brief <ul><li>Existing iPhone game on sale </li></ul><ul><li>More revenue sought </li></ul><ul><li>Create Java games for sale worldwide </li></ul><ul><li>Multi language </li></ul><ul><li>Touch screen and keypad versions </li></ul>
  32. 32. www.onethumbmobile.com Hollywood Hospital - Results <ul><li>Created Java versions </li></ul><ul><li>Porting house - 600 versions from OTM references </li></ul><ul><li>On sale worldwide </li></ul><ul><li>Operator decks </li></ul><ul><li>App stores </li></ul>
  33. 33. One Thumb Mobile Questions? www.onethumbmobile.com

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