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Interactive scotland   mobile apps event
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Interactive scotland mobile apps event



A Gunn, INt Scot.

A Gunn, INt Scot.



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Interactive scotland   mobile apps event Interactive scotland mobile apps event Presentation Transcript

  • Mobile Apps: Adding Value to your Business
  • Contents Interactive Scotland Mobile Platforms Mobile Applications
  • Interactive Scotland and our services Market research and intelligence Product and technology support Networking Events Develop your business Make the right connections
  • Contents Interactive Scotland Mobile Platforms Mobile Applications
  • Mobile evolution
  • What is a Smartphone ??
  • Smartphones are driving innovation
  • … with a variety of platform choices
  • … however choose your platform wisely
  • Mobile vs Mobility
  • Contents Interactive Scotland Mobile Platforms Mobile Applications
  • Each customer is different
  • … and different audiences
  • Number of smartphone apps
  • … however more downloads than others
  • Top 5 reasons for using apps
  • How many apps used per day
  • Average purchase per month
  • Costs in developing an application
  • Frequency of use
  • Most popular categories
  • … with growth in services
  • Demand for new applications
  • Finding applications
  • Churn in apps
  • Should I develop an application ? • Mobile has a vital part to play in the modern purchasing lifecycle • Almost 12% of UK consumers have received or downloaded coupons and vouchers via their mobiles • 5% of consumers use mobile for customer reviews and feedback • Although immature in its use in retail, mobile GPS technology has the potential to make shopping easier • Lacking legacy CRM systems stops companies understanding the full potential of mobile • The lack of usability and functionality remains a major obstacle to the growth of m-commerce • Apple iPhone offers the most opportunity for retail applications, for now • Mobile websites allow full commerce operations to be delivered to the Smartphone and Wap phone • iPhone is the most prominent platform in terms of brand and services • Symbian is the most widely distributed platform across a number of leading manufacturers’ devices • BlackBerry is not just used by business users, the number of consumers users is growing • Android is growing in popularity and new handsets are starting to rival the iPhone for mobile internet browsing and apps
  • Reasons for not shopping using mobile
  • Consider all services in an app
  • … and make a trade off – enterprise vs social
  • Web vs native application
  • … but develop for more platforms
  • The 4 deliverables… 1 Velocity – “give customers what they want, as fast as possible” 2 Visibility – “don’t surprise customers” 3 Value – “understand the medium, and deliver” 4 Variation – “never come out of beta”