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Interactive scotland   mobile apps event
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  • 1. Mobile Apps: Adding Value to your Business
  • 2. Contents Interactive Scotland Mobile Platforms Mobile Applications
  • 3. Interactive Scotland and our services Market research and intelligence Product and technology support Networking Events Develop your business Make the right connections
  • 4. Contents Interactive Scotland Mobile Platforms Mobile Applications
  • 5. Mobile evolution
  • 6. What is a Smartphone ??
  • 7. Smartphones are driving innovation
  • 8. … with a variety of platform choices
  • 9. … however choose your platform wisely
  • 10. Mobile vs Mobility
  • 11. Contents Interactive Scotland Mobile Platforms Mobile Applications
  • 12. Each customer is different
  • 13. … and different audiences
  • 14. Number of smartphone apps
  • 15. … however more downloads than others
  • 16. Top 5 reasons for using apps
  • 17. How many apps used per day
  • 18. Average purchase per month
  • 19. Costs in developing an application
  • 20. Frequency of use
  • 21. Most popular categories
  • 22. … with growth in services
  • 23. Demand for new applications
  • 24. Finding applications
  • 25. Churn in apps
  • 26. Should I develop an application ? • Mobile has a vital part to play in the modern purchasing lifecycle • Almost 12% of UK consumers have received or downloaded coupons and vouchers via their mobiles • 5% of consumers use mobile for customer reviews and feedback • Although immature in its use in retail, mobile GPS technology has the potential to make shopping easier • Lacking legacy CRM systems stops companies understanding the full potential of mobile • The lack of usability and functionality remains a major obstacle to the growth of m-commerce • Apple iPhone offers the most opportunity for retail applications, for now • Mobile websites allow full commerce operations to be delivered to the Smartphone and Wap phone • iPhone is the most prominent platform in terms of brand and services • Symbian is the most widely distributed platform across a number of leading manufacturers’ devices • BlackBerry is not just used by business users, the number of consumers users is growing • Android is growing in popularity and new handsets are starting to rival the iPhone for mobile internet browsing and apps
  • 27. Reasons for not shopping using mobile
  • 28. Consider all services in an app
  • 29. … and make a trade off – enterprise vs social
  • 30. Web vs native application
  • 31. … but develop for more platforms
  • 32. The 4 deliverables… 1 Velocity – “give customers what they want, as fast as possible” 2 Visibility – “don’t surprise customers” 3 Value – “understand the medium, and deliver” 4 Variation – “never come out of beta”