Business storytelling & social media flyer

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Business storytelling & social media flyer

  1. 1. Innovation for Success™Business Storytelling & SocialMedia for Business OwnersMost companies with or developing a more sophisticated onlinepresence will adopt some form of social media.However evidence suggests that businesses that engage in socialmedia, know they should and in general know how to, but struggleto say something relevant or of interest to their community andwhich adds value to the business.The Solution The ActivitiesInnovation for Success™ will helpcompanies attending the “The choice is The workshop will seek to have the companies understand: either innovateworkshop increase understandingof the key activities that need to Their competitive ifferentiator;be considered as part of the The intangible assets of theirchanging face of marketing andcommunications through online or fall behind” business, such as Awards and Recognition, Brand and Reputation,media. Corporate Social Responsibility.The workshop will work through how to analyse The intangible assets associated with theirtheir business and create compelling and relevant business, such as Provenance, Authenticity, Heritagecontent to market their business online. and Regional collateral assets such as tourist attractions.Appropriate for both product and service basedbusinesses , the content will address: Thought Leadership positioning, Social issues and business issues which inspire, motivate or challenge When your business competes on a similar their sector product or service platform, what is its key differentiator? The workshop will help the companies collate these All things being equal, how do you stand out assets to determine: from the competition?  Which to communicate as part of their What do you have to say and who’s interested customer engagement process in hearing it?  What the appropriate medium would be  Is social media suitable at all.Half day workshops will be held in Dumfries on March 3rd, 2011 and in Galashiels on March 10th, 2011.Contact Richie Connor on richie.connor@scotent.co.uk for further details.© 2010 www.innovationforsuccess.co.uk

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