Starting Out as a Social Entrepreneur


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Start-up tips and advice from the School for Social Entrepreneurs on setting up a social enterprise or starting out as a social entrepreneur

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  • Large scale impact: disruptive innovations Foremost social entrepreneur of the 20th century etc.
  • Explanation of methodology + SSE support Plus, a local, niche solution…..from someone who has gained (and given) significant personal development and additional benefits along the way
  • WHO ARE THEY? ‘Beneficiaries’, ‘users’, ‘clients’ ; Career changers (corporate; public sector); Young people / graduates; Silver radicals; Third sector professionals and volunteers; Everyone? What do we look for? (personal) Responsibility; Prone to action / not risk-averse; Innovative / creative; Visionary: have clear mission; Pragmatic; Persistent / committed; Resourceful / adaptable / opportunistic; + Engagement with community they are aiming to serve
  • More generally: habitat. Third Sector. Set up a variety of different legal structures depending on their mission, finance, and governance.
  • No self-respecting social entrepreneur misses a chance to self-promote
  • Available on request (download or hard copy)
  • Vision : Defines the desired or intended future state the organisation is trying to make happen: its ultimate objective. Mission : Defines the fundamental purpose of an organisation, concentrating on the present. Defines the methods used and the people served. Values : Beliefs that are shared among the stakeholders of an organisation, particularly in relation to how it operates.
  • Personal injustice / experience Restlessness with status quo Identified problem / ‘wrong’ Identified opportunity / market niche Seeking purpose / meaning Faith (Inspirational) role model(s) [biographical vs. career]
  • Large scale impact: disruptive innovations Foremost social entrepreneur of the 20th century etc.
  • Soon to be 400.
  • Soon to be 400.
  • Friends, fools + family
  • Soon to be 400.
  • People management (trustees/directors, volunteers, funders/investors, stakeholders (and beneficiaries)
  • Starting Out as a Social Entrepreneur

    2. 3. Definition of Social Entrepreneur + = Credit: Pamela Hartigan - Schwab Foundation
    3. 4. Michael Young <ul><li>Open University </li></ul><ul><li>Labour Manifesto 1945 </li></ul><ul><li>Consumers’ Association </li></ul><ul><li>Which? Magazine </li></ul><ul><li>Language Line (TIS) </li></ul><ul><li>& 50+ others </li></ul><ul><li>School for Social Entrepreneurs </li></ul>
    4. 5. Sheenagh Day Maison Bengal Ros Spearing Ebony Horse Club Tokunbo Ajasa-Oluwa Catch22 Magazine
    5. 6. The difference: <ul><li>What is a social entrepreneur ? A social entrepreneur is someone who works in an entrepreneurial manner, but for primarily social benefit. Driven by a social mission, they aim to address unmet needs to improve people’s lives. </li></ul><ul><li>What is a social enterprise ? </li></ul><ul><li>A social enterprise is a business with primarily social objectives, whose surpluses are reinvested in the business or in the community, rather than being driven by the need to maximise profit for shareholders or owners. </li></ul>VERB NOUN
    6. 7. Social entrepreneurs’ habitat Private Business Public Sector Social Entrepreneurs Voluntary & Community Sector Social Enterprise Third Sector
    7. 8. SSE information <ul><li>Year-long learning + support programmes running for 10+ years </li></ul><ul><li>Over 420 SSE Fellows have completed programmes; 150+ currently going through </li></ul><ul><li>Active schools in 10 locations (incl. London, Hampshire, East Mids, Fife, Liverpool, Cornwall) </li></ul><ul><li>Operates as social franchise (best practice + quality system) </li></ul><ul><li>International developments in progress (SSE Australia running / + China, Canada etc) </li></ul>
    8. 9. All schools / programmes 1998 - 2009 +3
    9. 10. SSE evaluation <ul><li>85% of organisations established at SSE are still in existence: strong survival rate </li></ul><ul><li>60% report increased turnover after attending SSE; on average, a five-fold increase </li></ul><ul><li>88% experience a growth in confidence and skills to lead their organisation </li></ul><ul><li>Over 50% make 10 or more useful contacts that they attribute directly to SSE </li></ul><ul><li>Over half of SSE Fellows’ organisations gain more than 50% income from trading </li></ul><ul><li>For every 10 Fellows, 34 jobs and 70 volunteering positions are created </li></ul>
    10. 11. MISSION (and motivation)
    11. 12. Mission:Why does it matter? <ul><li>Distinguishes social entrepreneurs in absence of purely financial motive </li></ul><ul><li>Crucial first step for planning / evaluating </li></ul><ul><li>Communication to people (internal / external) </li></ul><ul><li>Aid decision-making / avoid drift </li></ul>
    12. 13. Vision, mission, values… <ul><li>Vision : Desired or intended future state </li></ul><ul><li>Mission : Fundamental purpose of org (methods used, people served) </li></ul><ul><li>Values : Beliefs shared among stakeholders </li></ul>
    13. 14. Motivation?
    14. 15. Needs and stakeholders <ul><li>Market research : is the need unmet? </li></ul><ul><li>Who are your stakeholders ? [stakeholder analysis] </li></ul><ul><li>Competitors (aka collaborators; aka partners) </li></ul>
    15. 16. MONEY
    16. 17. Sustainability
    17. 19. Funding types <ul><li>Trading: selling, retail, trading </li></ul><ul><li>Earning: contracting, procurement </li></ul><ul><li>Government: local, regional, national, EU </li></ul><ul><li>Lottery: BLF, HLF, Awards for All </li></ul><ul><li>Trusts & Foundations: UK + international </li></ul><ul><li>Corporate Support: CSR, pro bono </li></ul><ul><li>Individual Giving: donations, philanthropy </li></ul><ul><li>Social Investment: loan, patient capital </li></ul><ul><li>+ other resources: in-kind, volunteering.... </li></ul>
    18. 20. Mission-Money Matrix majority activity stay out! proceed with caution prime target on mission off mission more money less money
    19. 21. MEASUREMENT
    20. 22. The other bottom line <ul><li>Proving </li></ul><ul><li>Improving </li></ul><ul><li>Narrative (theory of change) </li></ul><ul><li>Motivation </li></ul>
    22. 25. Top tips <ul><li>JFDI </li></ul><ul><li>Charm (networks + relationships) </li></ul><ul><li>Mission before structure </li></ul><ul><li>Promotion (always on) </li></ul><ul><li>Measurement </li></ul><ul><li>Look after yourself </li></ul>
    23. 27. @SchSocEnt [email_address] +44 (0)20 8981 0300 “ SSE is the UK’s most important contribution to social entrepreneurship” - Pamela Hartigan
    24. 29. Suggested reading <ul><li>Everyday Legends: the stories of 20 great UK Social Entrepreneurs by James Baderman and Justine Law (WW Publishing, 2006) </li></ul><ul><li>Forces for Good by Leslie Crutchfield & Heather McLeod Grant (2007) </li></ul><ul><li>Your Chance to Change the World: the No-Fibbing Guide to Social Entrepreneurship by Craig Dearden-Phillips (DSC, 2008) </li></ul><ul><li>The Meaning of Social Entrepreneurship by Greg Dees (Duke Uni, 1998) </li></ul><ul><li>The Power of Unreasonable People by John Elkington and Pamela Hartigan (HBS, 2008) </li></ul><ul><li>The Rise of the Social Entrepreneur by Charles Leadbeater (Demos, 1997) </li></ul><ul><li>The Social Entrepreneur by Andrew Mawson (Atlantic Books, 2008) </li></ul><ul><li>Social Entrepreneurship: new models of sustainable change by Alex Nicholls et al (OUP, 2008) </li></ul><ul><li>Leadership in the Social Economy by Charlotte Young and Fiona Edwards-Stuart (SSE, 2007) </li></ul><ul><li>OTS think pieces + Social Enterprise in Public Services (Smith Institute) </li></ul>