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A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
A Fun Little Design + Social Media Thing
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A Fun Little Design + Social Media Thing

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A fun media story, design and early example of leveraging social media to sell a product.

A fun media story, design and early example of leveraging social media to sell a product.

Published in: Business, Design
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  • 1. SOCIAL MEDIAA Little Success Story STEPHAN ROSGER DESIGN + INTERACTIVE
  • 2. At the start of 2008, junk food and sugar-filled soft drinks were bannedfrom vending machines and stores in all of B.C.’s schools. STEPHAN ROSGER DESIGN + INTERACTIVE
  • 3. At the start of 2008, junk food and sugar-filled soft drinks were bannedfrom vending machines and stores in all of B.C.’s schools. STEPHAN ROSGER DESIGN + INTERACTIVE
  • 4. At one Burnaby school, 3 entrepreneurial students, branding their services with the name“Original Fresh,” loaded up on candy and startedselling the contraband snacks from their lockers. STEPHAN ROSGER DESIGN + INTERACTIVE
  • 5. The media soon caught whiff of thestory, and the issue caused quite a stir for the school board and the Ministry of Health. STEPHAN ROSGER DESIGN + INTERACTIVE
  • 6. CBC Sept/08 Click Image to Play Via Youtube
  • 7. Captivated by the story on the news I contacted the trio. STEPHAN ROSGER DESIGN + INTERACTIVE
  • 8. They didn’t need to keep sellingcandy to raise money for charity. STEPHAN ROSGER DESIGN + INTERACTIVE
  • 9. Before After I redesigned their logo... STEPHAN ROSGER DESIGN + INTERACTIVE
  • 10. FRESH ...and suggested selling a t-shirt becausethey have a higher profit margin than candy. STEPHAN ROSGER DESIGN + INTERACTIVE
  • 11. The kids loved it STEPHAN ROSGER DESIGN + INTERACTIVE
  • 12. An“Original Fresh Passport” was attached to every shirt. This wasintegrated with the Original Fresh Facebook group. STEPHAN ROSGER DESIGN + INTERACTIVE
  • 13. Each shirt had a number. These numbers were drawn and posted on Facebook. Prizes ranged from t-shirts to stickers. STEPHAN ROSGER DESIGN + INTERACTIVE
  • 14. Results?- 50 Shirts Sold- Over $500 Raised for Charity- 150 New Facebook Group Members- Turning a Negative into a Positive- Happier Ministry of Health- Happier School Board- Happier Gordon Campbell- A Clear Conscience STEPHAN ROSGER DESIGN + INTERACTIVE
  • 15. The $500 went to Children’s Hospital STEPHAN ROSGER DESIGN + INTERACTIVE
  • 16. About Stephan Rosger “As an interactive designer and creative problem solver, I approach my work by drawing upon my many different interests and passions. My perspective often leads to favourable design solutions for clients, and my desire to demystifydesign and help connect the creative community has also led me to assume roles in the areas of both creative and social media strategy.” Interested in more? Visit me at www.rosger.com STEPHAN ROSGER DESIGN + INTERACTIVE

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