Marketing In 21st Century

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Marketing In 21st Century

  1. 1. BY: SRIBATSA PATTANAYAK M.B.A , A.B.A, BALASORE
  2. 2. <ul><li>The current millenium has unfolded new business rules .The market place is not, what it used to be. It is changing radically as a result of major societal forces such as Technological Advances , Globalisation & Deregulations etc. These forces have created new behaviours & challenges. </li></ul>INTRODUCTION
  3. 3. <ul><li>NOW CUSTOMERS ARE OBTAINING EXTENSIVE PRODUCT INFORMATION FROM THE SATELITE TV & INTERNETS, WHICH PERMITS THEM TO SHOP MORE INTELIGENTLY. </li></ul><ul><li>THEY ARE EXPECTING HIGHER QUALITY , SERVICE WITH SOME CUSTOMIZATION. </li></ul><ul><li>THEY ARE BECOMIMG MORE PRICE SENSITIVE IN SEARCH OF VALUE. </li></ul>CUSTOMERS OF 21ST CENTURY
  4. 4. FIRMS OF 21 ST CENTURY <ul><li>THE BRAND MANUFACTURERS ARE ALSO FACING INTENSE COMPETITION FROM DOMESTIC AS WELL AS FOREIGN BRANDS. </li></ul><ul><li>THE STORE-BASED RETAILERS ARE FACING PROBLEMS WITH NEWSPAPERS, MAGAZINES, TV ADS, DIRECT TO CUSTOMER ADS & INTERNETS. </li></ul><ul><li>COMPANIES ARE CHANGING THEIR TRENDS IN THE FORM OF RE-ENGINEERING, OUTSOURCING, BENCHMARKING ETC. </li></ul><ul><li>THE MARKETERS ALSO RETHINKING THEIR PHILOSOPIES, CONCEPTS & TOOLS. </li></ul>
  5. 5. FACTORS AFFECTING MARKETING IN 21 ST CENTURY <ul><li>CHANGING TECHNOLOGY </li></ul><ul><li>GLOBALISATION </li></ul><ul><li>DEREGULATION </li></ul><ul><li>PRIVATIZATION </li></ul><ul><li>CUSTOMER EMPOWERMENT </li></ul><ul><li>CUSTOMIZATION </li></ul><ul><li>INDUSTRY CONVERGENCE </li></ul><ul><li>RETAIL-TRANSFORMATION </li></ul><ul><li>DIS & RE-INTERMEDIATION </li></ul>
  6. 6. MAJOR MARKETING CHALLENGES OF 21 ST CENTURY BUSINESS TODAY FACE 4 MAJOR CHALLENGES & OPPERTUNITIES : <ul><li>GLOBALISATION </li></ul><ul><li>TECHNOLOGICAL ADVANCES </li></ul><ul><li>DEREGULATIONS </li></ul><ul><li>COMPETITION </li></ul>
  7. 7. THE END

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