Investing in Real Estate Concern: What if the House Doesn’t Sell?
Investing in Real Estate Concern:
What if the House Doesn’t Sell?
Just starting out investing in real estate? No doubt you’ve got this particular
fear lurking in the back of your entrepreneurial mind.
Once you’ve reached a certain milestone in the process of investing in real estate, you’ll
find you’ve leveled up to a whole new tier of worries. You’ve got your financing. Your bid
was successful, and you got the house. You’ve hired a contractor. Renovations and
repairs are complete. Now you have an incredible home to present. What a great feeling
of accomplishment and pride. There is excitement when you think of the potential profits
now within reach. But there is also this nagging doubt, one thought that you can’t shake,
“What if the house doesn’t sell?”
Even as you followed the process to a tee, doing everything correctly in purchasing a
home to flip, this is a real concern. All of the focus and drive you applied to getting a
house ready for sale now needs to be used in the marketing phase. All the work has
come down to the house launch. The main goal is to get as many people as possible to
view the house, love the house, and want to buy the house. Do this, and your
investment will pay off.
The first step is to pick a day for your launch. The seven days prior are all about
marketing. Here are some steps you need to incorporate into your ramp-up of the house
List the Home
Advertise the house on the MLS, list on Craig’s List, and make a Facebook page for the
Produce Your Flyers
There are two types you may want to design:
1. A fact sheet to give out to the potential buyers who will be coming to the
house launch. Include room measurements, amenities, recent renovations,
any homeowner association information and of course all of your contact
2. A great way to get people through the door is to offer them something in the
form of a raffle. The variety of gift cards that are available now gives you so
many to pick from: spas, home improvement, grocery store, etc. Also if you
are offering a home package if a bid is made before a pre-determined
deadline you will want to include information about that package.
Get the flyers out to the local real estate offices. Be sure to have plenty to hand out at
the open house also.
Line Up Your Signs
You’ll need open house signs with time information, directional signs to point buyers
toward the house from all reasonable routes, and realtor signs. Be sure the realtor you
have chosen to represent the house tells all people who call inquiring about the house
before the launch that the house is ready but cannot be shown until the launch date.
You will need one for the raffle. Also have a guest book people can sign. Ask for their
name, address, phone number, and email.
Be sure there is room for people to include name, phone number and/or email address.
Food and Beverages
Remember plates, utensils, cups, napkins.
That nagging question of “what if it doesn’t sell” will fade away as you see the interest in
the house launch growing. From the launch you will get exposure and build a buyers
list. Your confidence as a real estate investor will get stronger with each deal you do,
and every buyer you add to your list.
The best and most rewarding part of your investing in real estate will result in someone
finding their dream home at the launch you have so carefully prepared.
ABOUT THE AUTHOR
Josh Cantwell of Strategic Real Estate Coach is dedicated to giving real estate
investors and agents the best, most up-to-date resources, training, tools, techniques,
tips, videos, news, interviews and insider information on today's best strategies and
techniques for investing in real estate in today's troubled market. Watch free real estate
training videos here: https://www.youtube.com/user/SRECvideo