8 Tips to Increase the Reach of your Book
Before you craft a marketing plan for
your book, ask yourself who will read
your book, who will enjoy it, and who
will ben...
This helps you figure out little details
like how you design a cover,
summarize your book, and how you
publish it (print o...
Once you’ve determined your target
audience, you have to get their
attention. Know the right people to
whom you can pitch ...
They can help bring you closer to
your target market, and can
eventually provide free marketing
by helping you promote you...
Emphasize how you can provide useful
information by giving advice to your
chosen group of colleagues,
reviewing their work...
Get noticed organically by your
market by creating (and
maintaining!) social media accounts
such as Facebook and Twitter s...
Once you’ve established your
credibility, it’s time to sell your book.
Your pitch shouldn’t be a long-
winded summary of y...
It should be something that
immediately highlights your main
idea and how it is different from
everything else out there i...
Getting into partnership with well
known brands or firms is completely
alright as long the partnership is one
that does no...
Ensure that everything you talked
about and agreed with is as stated
on paper, and never be afraid to
speak up if somethin...
Collaboration is a good thing,
but don’t shy away from creating
your own campaigns. A lot of
consumers today don’t buy wha...
Release sample chapters for free, or
offer discounts under certain
conditions. Outside of the online
world, you can try se...
The reason why marketing gets such a
bad rep is because of the tendency of
many marketers to exaggerate. Thus,
you have to...
Make sure that you can actually afford
the promos you’re touting, especially
if they involve financial perks such as
givea...
Marketing goes beyond the act of
selling—it’s about keeping your
customers happy and wanting more.
When you show yourself to be
someone with integrity, you enhance
your reputation and spread the
word.
http://www.spi-global.com/content-solutions/our-services/publishing-
solutions/conversion/convert-pdf-epub
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book
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[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book

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In the world of publishing, your book is more than just a book. It is a business. More and more authors seek to take charge of their own manuscripts—as a result, the number of self-published books released in 2012 was almost 400,000, according to Bowker. Of this market, 40% are e-books as tech-savvy writers jump on the opportunity to get on the bandwagon of mobile content delivery to every gadget, thus increasing their reach.

http://www.spi-global.com/blog/innovation-lab/book-marketing-101-8-tips-increase-reach-book-can-infographic/

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[Convert PDF to EPUB] 8 Tips to Increase the Reach of your Book

  1. 1. 8 Tips to Increase the Reach of your Book
  2. 2. Before you craft a marketing plan for your book, ask yourself who will read your book, who will enjoy it, and who will benefit the most from it.
  3. 3. This helps you figure out little details like how you design a cover, summarize your book, and how you publish it (print or electronic).
  4. 4. Once you’ve determined your target audience, you have to get their attention. Know the right people to whom you can pitch your book for review—including their interests, areas of expertise, and dislikes.
  5. 5. They can help bring you closer to your target market, and can eventually provide free marketing by helping you promote your book in their circles of influence.
  6. 6. Emphasize how you can provide useful information by giving advice to your chosen group of colleagues, reviewing their works, and making insightful comments on the blogs you selected.
  7. 7. Get noticed organically by your market by creating (and maintaining!) social media accounts such as Facebook and Twitter so you can engage with people.
  8. 8. Once you’ve established your credibility, it’s time to sell your book. Your pitch shouldn’t be a long- winded summary of your entire Table of Contents
  9. 9. It should be something that immediately highlights your main idea and how it is different from everything else out there in a few short lines.
  10. 10. Getting into partnership with well known brands or firms is completely alright as long the partnership is one that does not suspiciously favour one party or work under questionable conditions.
  11. 11. Ensure that everything you talked about and agreed with is as stated on paper, and never be afraid to speak up if something nags at your conscience.
  12. 12. Collaboration is a good thing, but don’t shy away from creating your own campaigns. A lot of consumers today don’t buy what they can’t try. The same is in increasingly true for books.
  13. 13. Release sample chapters for free, or offer discounts under certain conditions. Outside of the online world, you can try setting up your own promotional events at places like local bookstores, which can catch the attention of casual passers-by.
  14. 14. The reason why marketing gets such a bad rep is because of the tendency of many marketers to exaggerate. Thus, you have to check yourself when you’re marketing a product.
  15. 15. Make sure that you can actually afford the promos you’re touting, especially if they involve financial perks such as giveaways and discounts.
  16. 16. Marketing goes beyond the act of selling—it’s about keeping your customers happy and wanting more.
  17. 17. When you show yourself to be someone with integrity, you enhance your reputation and spread the word.
  18. 18. http://www.spi-global.com/content-solutions/our-services/publishing- solutions/conversion/convert-pdf-epub

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