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Ericsson ivan rejon
 

Ericsson ivan rejon

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Presentación realizada dentro del marco de la jornada. Internet de las cosas, celebrada el 22 de mayo y organizada por Gobierno Vasco a través de SPRI. Todos los agentes del entorno empresarial, ...

Presentación realizada dentro del marco de la jornada. Internet de las cosas, celebrada el 22 de mayo y organizada por Gobierno Vasco a través de SPRI. Todos los agentes del entorno empresarial, social y de la administración implicados en el progreso de este nuevo fenómeno que está siendo el Internet de las cosas, reunidos en una jornada.
Todos los contenidos de la jornada en: http://www.spri.es/actualidad/contenidos-jornadas/internet-de-las-cosas-oportunidades-y-retos-de-la-banda-ancha-en-movilidad

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    Ericsson ivan rejon Ericsson ivan rejon Presentation Transcript

    • Ericsson Internal | 2012-11-20 | Page 1 Networked society Ivan Rejon – Head of Strategy, Marketing & Com bilbao, may 22nd
    • YAPOiot(aka, Yes, another presentation on IoT)
    • +74,000 presentations of slideshare Sources: Slideshare
    • everyone has his views own views on IOT
    • IoT: Billions of devices, sensors, and chips that are able to communicate via the Internet Sources: Internet of Things: A 2014 HorizonWatching Trend Report - Slideshare ... refers to uniquely identifiable objects (things) and their virtual representations in an Internet-like structure. – Wikipedia ... is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment. – Gartner ... represents a new construct in the ICT world that is occupying the minds of IT vendors, service providers, and systems integrators as it represents huge potential for new streams of revenue and new customers. – IDC
    • Forecasts call for billions and billions of connected devices In 2020, Over 30 Billion Connected Devices Will Be In Use. – Gartner There will be 212 B devices or things connected to networks by 2020. – IDC There are more than 10 billion wirelessly connected devices in the market today; with over 30 billion devices expected by 2020. – ABI Research From vehicles and smart phones to containers and machines – by 2015 more than six billion things will be connected to the internet. – Bosch Sources: Internet of Things: A 2014 HorizonWatching Trend Report - Slideshare
    • The economic value of the IoT economy is expected to be large Sized applications of the Internet of Things could have direct economic impact of $2.7 trillion to $6.2 trillion per year in 2025. – McKinsey Economic value-add (aggregate benefits that businesses derive through the sale and usage of IoT technology) is forecast to be $1.9 trillion across sectors in 2020. The verticals that are leading its adoption are manufacturing, healthcare and insurance. – Gartner IoT technology and services spending to generate global revenues of $4.8 trillion in 2012 and $8.9 trillion by 2020, growing at a compound annual rate (CAGR) of 7.9%. – IDC Sources: Internet of Things: A 2014 HorizonWatching Trend Report - Slideshare
    • some views from tech providers Sources: Internet of Things: A 2014 HorizonWatching Trend Report - Slideshare
    • Ericsson Internal | 2012-11-20 | Page 9 a complex landscape Sources: TechCrunch
    • a new normal: two examples
    • Ericsson Internal | 2012-11-20 | Page 11 ICT are the 'real' utility platforms #1 Source: Cisco Mobile access in 4 major regions will break the 'electricity barrier' by 2015 South Asia Middle East Middle East Middle East Southeast Asia Southeast Asia Southeast Asia Southeast Asia Southeast Asia Sub- Saharan Africa Sub- Saharan Africa Sub- Saharan Africa Sub- Saharan Africa Sub- Saharan Africa 2010 2011 2012 2013 2014 2015 Top 10 countries by mobile subscribers without electricity services in 2015 (Million people) 3.3 1.3 Tanzania 9.46.5 2.9 Kenya 10.56.5 4.0 Bangladesh 12.5 Honduras 3.6 1.1 2.4 DR Congo Cambodia 4.5 2.1 17.7 Afghanistan 13.06.6 6.4 Uganda 13.27.6 5.6 India 18.3 Indonesia 19.8 4.4 2010 Incremental to 2015 First year that are more mobile subscribers than people with electricity
    • Ericsson Internal | 2012-11-20 | Page 12 Telcos have a far larger reach than banks to serve the unbanked #2 Sources: WRI, CGAP, KPMG, FDIC Unbanked opportunity for MNOs Worldwide population and yearly gross income In India mobile phone connections outnumber bank accounts by more than a factor of three: 800 million mobile phone connections and 250 million bank accounts 500 M >$20,000 Developed Markets Subsistence Markets Emerging Markets 2 Bn $3,260 to $20,000 4 Bn <$3,260 Reach of Banks Reach of Mobile Operators Total worldwide population of 6.5 Bn Unbanked opportunity of 1.7 Bn people in 2012
    • AN ACCELERATING REVOLUTION
    • Ericsson Internal | 2012-11-20 | Page 14 Radio has no future Sir William Thomson, mathematician and physicist Television won't be able to hold on to any market after the first six months. People will soon get tired of staring at a plywood box every night Darryl Zanuck, executive at 20th Century Fox 1897 Nuclear-powered vacuum cleaners will probably be a reality within 10 years Alex Lewyt, president of Lewyt vacuum company Two years from now, spam will be solved Bill Gates, founder of Microsoft 1955 1946 2004 On market projections Sources: Slideshare. Internet of Things. Trends by Ilya Baraev
    • Ericsson Internal | 2012-11-20 | Page 15 On market projections
    • Ericsson Internal | 2012-11-20 | Page 16 PACE OF CHANGE 1 billion connected places 50 billion connected things PLACES PEOPLE THINGS
    • Ericsson Internal | 2012-11-20 | Page 17 In the networked society people, knowledge, devices, information are networked for the growth of society, life and business Vision 50 b Anything that benefits from network connection will be connected
    • Ericsson Internal | 2012-11-20 | Page 18 Broadband at an inflection point: is just the beginning Two different periods for the IT & telecommunication revolution 20-30 years 20-30 years INSTALLATION DEPLOYMENT Inflection point More efficiently solving old problems - winners among old players Applying paradigm to innovate across society – new winners New opportunities in the societySource: Professor Carlota Perez Universities of Cambridge, Tallinn and Sussex 1771- The industrial revolution 1829- Steam, coal, iron & railways 1875- Steel & heavy engineering 1908- Automobile, oil, mass production 1971- IT & telecommunication
    • Ericsson Internal | 2012-11-20 | Page 19 Kayranga Moses (Rwanda)
    • Ericsson Internal | 2012-11-20 | Page 20 Attributes of the networked society Creation Productivity Knowledge Innovation Resources
    • Ericsson Internal | 2012-11-20 | Page 21 +1000 bb users +10 % points bb 2 x bb speed + 80 jobs + 1 % GDP + 0.3 % gdp +1 % points bb + 3.8 % new business
    • Ericsson Internal | 2012-11-20 | Page 22 Networked Society + + + transformation= +
    • TRENDS DRIVING TRANSFORMATION
    • Ericsson Internal | 2012-11-20 | Page 24 4 global trends GLOBALIZATION URBANIZATION1B NEW MIDDLE-CLASS CONSUMERS DIGITAL NATIVES
    • Ericsson Internal | 2012-11-20 | Page 25 Globalization & unification Delhi Riyadh Madrid Chicago
    • Ericsson Internal | 2012-11-20 | Page 26 One billion new middle-class consumers 1.7 B 0.76 B 2005 2025 Population in developing countries with income >$5,000/yr/household (2015) China India Other Eastern Europe Brazil Source: Professor Roy D Adler, Pepperdine University, 2008
    • Ericsson Internal | 2012-11-20 | Page 27 State of the art when I was young
    • Ericsson Internal | 2012-11-20 | Page 28 when I was young, I did NOT have…
    • Ericsson Internal | 2012-11-20 | Page 29 ACCESS EXPERIENCES
    • Ericsson Internal | 2012-11-20 | Page 30 Urbanization explosion Billions 1950 1960 1970 1980 1990 2000 20502010 2020 2030 2040 7 6 5 4 3 2 1 URBAN POPULATION RURAL POPULATION Source: United Nations, Department of Economic and Social Affairs, Population Division Our future existence as a species is, inevitably, an urban one World Policy Journal
    • Ericsson Internal | 2012-11-20 | Page 31 Cities driving growth › 600 richest cities stand for more than half of the worlds GDP – but hosts only 22% of global populationCumulativeshareofthe world´sGDP(%) 25 15050 75 100 125 30 25 20 15 10 5 0 Number of cities Source: Based on data from City Mayors
    • Ericsson Internal | 2012-11-20 | Page 32 An accelerating growth 7,500 People per hour 70% in cities by 2050 2% of the earth’s surface 75% of energy consumption 80% of CO2 emission
    • Ericsson Internal | 2012-11-20 | Page 33 The great horse-manure crisis of 1894… › London at the time: – 11,000 cabs, all horse-powered – 3,000 - 4,000 buses, requiring a total of more than 50,000 horses – In addition, there were countless carts, drays, and wains › Writing in the Times of London in 1894, one writer estimated that in 50 years every street in London would be buried under nine feet of manure
    • Ericsson Internal | 2012-11-20 | Page 34 Market facts Just 4 years ago… 4B Mobile subscriptions 1,5B Internet users 300MoU Minutes of Use per user 630 HSPA devices 30M Smartphones shipped Q1-08 …and now 6,3B Mobile subscriptions 2,3B Internet users 500MB Monthly traffic per smartphone user >3000 HSPA devices 150M Smartphones shipped Q1-12 >35B Apps downloaded
    • Ericsson Internal | 2012-11-20 | Page 35 By 2018… 850 M PCs and tablets 9.3 BN Mobile subscriptions 3.3 BN Smartphone subscriptions 6.5 BN Mobile broadband subscriptions
    • telecom's value for the society
    • Ericsson Internal | 2012-11-20 | Page 37 Telecom’s value for society › Builds society and addresses basic human needs › Is proven to boost GDP › Part of the solution to reduce global warming INDUSTRIAL & ECONOMIC GROWTH INDIVIDUAL BENEFITS INFRA- STRUCTURE EDUCATION & HEALTHCARE GOVERNMENT EFFICIENCY ENVIRONMENT SECURITY SUSTAINABLE SOCIO-GEOGRAPHIC STRUCTURE
    • Ericsson Internal | 2012-11-20 | Page 38 EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN
    • Ericsson Internal | 2012-11-20 | Page 39 Mobile money - a key for development Digital goods purchase In-store payments Airtime top-up/ transfer DonationsMoney transfer Online payment Payment for goods upon delivery Bill payment Salary payment dispersion Basic banking services Family/ teenager spend Mobile coupons, vouchers Loyalty and bonus Product promotions and cross-selling
    • Ericsson Internal | 2012-11-20 | Page 40 New wellness services Sources: Slideshare. Internet of Things. Trends by Ilya Baraev
    • Ericsson Internal | 2012-11-20 | Page 41 New healthcare services
    • Ericsson Internal | 2012-11-20 | Page 42 New Utility services
    • Ericsson Internal | 2012-11-20 | Page 43 'four-wheel tablets' Ericsson Connected Vehicle Cloud targets the existing and future demands on scalability, security and flexibility in the global automotive industry
    • Ericsson Internal | 2012-11-20 | Page 44 New Farming services 70% of all computer chips does not go in to computers
    • Ericsson Internal | 2012-11-20 | Page 45 New services to manage the city
    • Ericsson Internal | 2012-11-20 | Page 46 how the iwatch could also look Sources: Slideshare. Internet of Things. Trends by Ilya Baraev
    • Ericsson Internal | 2012-11-20 | Page 47 Do one thing well Nest Sources: Slideshare. Internet of Things. Trends by Ilya Baraev
    • Ericsson Internal | 2012-11-20 | Page 48 EVERY PRODUCT IS A BUSINESS MODEL WATING FOR HAPPEN
    • Ericsson Internal | 2012-11-20 | Page 49 'connected' paper has the potential to transform entire industries Makes it easy to access information about anything with print on it by touching it. By touching the Connected Paper, the user is identified and will have access to specific information via their digital device. Sources: Ericsson
    • Ericsson Internal | 2012-11-20 | Page 50 'ZERO Site' has the potential to transform cities Sources: Ericsson The IoT will not flourish without genuine co- operation
    • key take aways to realize the potential of IoT
    • Ericsson Internal | 2012-11-20 | Page 52 take aways Sources: The Economist • The IoT is on the agenda at most organizations—even if they disagree about its scope. • Optimism about the IoT is not yet matched by investment. • More IoT-specific skills are needed for the next stage of development. • Companies must learn to co-operate with players across industries, including competitors. • Consumers could soon be awash with IoT-based products and services—even if they may not realize it. • Businesses should be prepared for an explosion of IoT generated data • Few know today what successful business models will look like, but exploration now will pay benefits later
    • A POWERFUL PLATFORM
    • Ericsson Internal | 2012-11-20 | Page 54 re-thinking roles Applications and services Systems and platforms Connectivity and communication Network developer Service enabler Service creator
    • Ericsson Internal | 2012-11-20 | Page 55 What Ericsson brings Innovation and revenue growth OSS/BSS and process transformation Network evolution Network developer Service enabler Service creator
    • OUR INSIGHTS
    • Ericsson Internal | 2012-11-20 | Page 57 EXPANDING OUR INSIGHTS ConsumerLab Interviews more than 100,000 people in over 40 countries each year Ericsson Research 20,000 R&D specialists around the world developing the networks of tomorrow Networked Society Lab Researches ICT- driven transformation in society Business Labs Collaboration across industries on the topic of machine-to- machine
    • Ericsson Internal | 2012-11-20 | Page 58 A CONNECTED WORLD IS JUST THE BEGINNING Thank to the radio… the entire earth will be converted into a huge brain” Nikola Tesla, 1904
    • Ericsson Internal | 2012-11-20 | Page 59 A CONNECTED WORLD IS JUST THE BEGINNING When one person connects, their world changes. With everything connected, our world changes. NETWORKED SOCIETY
    • Ericsson Internal | 2012-11-20 | Page 60 Join THE CONVERSATION Ericsson.com/networkedsociety Ericsson.com/networkedsocietyblog Ericsson.com/Technology-for-good-blog
    • Ericsson Internal | 2012-11-20 | Page 61