Sports Marketing Agencies in Brazil

SPORTS MARKETING AGENCIES IN BRAZIL
FREDERICO MANDELLI GUARAGNA

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Frederico MandelliGuaragna
27 yearsold
Graduated in Business Administration from Universidade Federal do Rio Grande do Sul Master in Management of Sports Marketing by Universitat de Barcelona Master of Foreign Trade and International Relations (FGV)
Currently developing projects and consultancies related to the area of sports marketing, market research, promotions, event management business and competitive intelligence.
Performed studies of Marketing Management at Gremio Football Porto Alegre, strategic planning of FC Barcelona, Athletic Brands in Brazil: A Strategic Approach, Profile of Brazilian Runner, among others.
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MARKET GROWTH
10
BUSINESS AND POSITIONING
14
AGENCIES PORFILE
22
INDEX OF AGENCIES
27
CONCLUSION
EDITED BY
Frederico MandelliGuaragna
SPORT TARGET – PESQUISA E MARKETING ESPORTIVO
Rio de Janeiro RJ - BRAZIL
Fone: +55 21 7607-2928
JUNE 2010 ©
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GROWTH NUMBER OF AGENCIES
NUMBER OF OPEN SPORTS MARKETING AGENCIES IN BRAZIL BY YEAR
33
30
19
19
14
14
12
9
5 5
4
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
19 Sports Marketing Agencies were opened in the first half of 2010
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Por Frederico MandelliGuaragna

AGENCIES - MARKET DEVELOPMENTS
1980 1985 1990 1995 2000
35
21
10
7
4
KOCH TAVARES
SPORT PROMOTION
TRAFFIC
YESCOM
PioneiriistasFocus:Rights ArenaAdvertising StaticEvent
ALL SOCCER
CSR MARKETING ESPORTIVO
DEZ MARKETING ESPORTIVO
ESM
FRAGATA
GA MARKETING ESPORTIVO
HT SPORTS
INTERSPORTS
PRADA SPORTS MARKETING
SPEED SPORTS
SPORTCOM
TNS SPORTS BRASIL
Gilmar Sports
FABRICA MARKETING
ExpertsFocus:Creation and Production of EventsSport Business
Career Management
100% ESPORTE ARENA APW BRASIL 1 CHAMPION
EXXEN F3 EVENTOS FAIRPLAY FAIOLE FERREIRA
MARKETING FLAGSPORTS FP MARKETING FRED
SMANIA G4 ESPORTES GESPORT GEST GROUP
GOLF 4 ALL INOVA INTERACTUS KOLISEU LATIN
SPORTS MAXSPORTS MOUTAINDO MKS
ESPORTES MATTAR MEGA MUNDO ESPORTIVO
SPORTION TÁCTICA TOUCH SPORTS TRADE
SPORTS UNICK FOOTBALL VELOX SPORTS
VICTORY W M 15 KUNYN SPORTS SONY SPORTS
THRONOS GELSON BARESI GUADAGNO SPORTS
KHODOR CARLOS LEITE SPORTS CANAL SPORTS
PRO MANAGER AGÊNCIA GLOBAL AGÊNCIA 90
MINUTOS SPORTFUSE JJS EVENTOS
InnovatorsFocus:Brand Management and SponsorshipDevelopment EventsProduction of media eventsManagement Career
INFORMÍDIA
KLEFER
PAULO FERREIRA PROMOÇÕES
PathfindersFocus:Rights ArenaAdvertising StaticEvent
CONEXÃO EVENTOS
BRUNORO SPORTS BUSINESS
FAF MARKETING ESPORTIVO
GALERIA DE ESPORTES
GAYOTTO
GOL DE PLACA
J.COCCO SPORT MARKETING
NA SPORTS
REUNION
SPORTMEN
SPORT PLUS
TH 5 EVENTOS
TRY SPORTS
PRODOESPORTE
PathfindersFocus:Uptake SponsorshipEventManagement Career
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4

197
2005 2010
DevelopersFocus:Brand ManagementValue GenerationResults Differentiated ServicesAdvertising and ImageRelationship Marketing
FollowersFocus:Brand Management and SponsorshipDevelopment EventsProduction of media eventsManagement Career
85
A 7 ASSESSORIA ABS MARKERTING ACE ACTUAL SPORTS AF2 AZULLI AGÊNCIA GOYA AGÊNCIA GRIFFE AGÊNCIA PLACAR AMIGOS DE ALEX ARROW ATENA BARRICHELLO SPORTS BEEPRES BEST BR PRO PEPPER BRAVO BOESSIO BRERO BY JAPÃO CIA DE EVENTOS DECIDINDO DINIZ RIBAS DREAM FACTORY SPORTS EDUSPEED EFFECT SPORTS EMERSON MARKETING ESPORTIVO ETHISPORTS EUROPA FINAL SPORTS FORÇA LIVRE MOTORSPORTS GERLIN GPS SPORTS GOAL GOLDEN GOAL GRUPO FIGER HUB-LUB IGUANA SPORTS INTERNATIONAL SOCCER JL MARKETING ESPORTIVO LÍDER LIVE SPORTS LUDUS SPORTS M2TI SPORTS MARKETING MKT MOTORS MNS SPORTS MARCIO GRANADA MONDAY META SPORTS M BIANCHI MBA NAVEMTURA OCTO OFF FIELD ON SPORTS PLAY PRESS
PONTUAR PLAYERS BRASIL PRIMES SPORTS PRO3 SPORTS R2 RT SPORTS SB5 EVENTOS SICILIANO DUEK SPORTSMASTER SPORTGOL SPORT TRACK SPORT SERVICE SUMATRA SPORT VILLE TEN BUSINESS TRI ESPORTES TRIATIVA TRIBO DO ESPORTE TRIUNFO UNIVERSAL ESPORTES USINA COMUNICAÇÃO VETOR ESPORTES VIBRAND SPORTS VITÓRIA VO2 W R WINNER WOLFF SPORTS WORLD WIDE FOOTBALL X3M BRASIL X3 MARKETING ZANATA SPORTS ENERGY SPORTS TREZE MZ PREMIUM KPAZ GLOBAL WFAMA MEIO DI CAMPO QUATTRO SUPER TEAM SPORTS TOP SPORTS RENATO DEIVID PREMIER SPORT MANEGEMENT PREMIUM SPORTS JMB ESPORTES BMP SPORTS LG SPORTS GR MARTINEZ LTH ASSESSORIA INTERNATIONAL SPORTS ZPA TALENTS SPORTS LUCK SPORTS ONE SPORTS TANL SPORTS NOBLU TISSOT I NSPORT ELEVEN KENTARO
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5

SPORTS MARKETING AGENCIES IN BRAZIL
UNTIL 1999 THERE WAS ONLY 34 SPORTS MARKETING AGENCY IN BRAZIL
199
180
150
117
98
84
72
67
62
58
49
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
BRAZIL CHOSEN HOST THE WORLD CUP 2014
FOREIGN INVESTMENTS IN SOCCER CLUBS (ISL, HICKS, BANK OF BOSTON) BOOSTS AGENCIES
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SPORTS MARKETING AGENCIES BY STATE
53%
SP
109
RJ
18%
38
RS
7%
15
PR
6%
12
SC
6%
12
MG
8
4%
RN
1%
3
BA
1%
3
GO
1%
3
DF
1%
2
7
7

AGENCIES - MARKET SEGMENTATION
EVOLUÇÃO DO MERCADO
SEGMENTATION BY FOCUS AND BUSINESS
51% Production, Creation and Organization of EventsSince 90% are focused on the consumer public, while 10% work with the corporate keynote segment
11%: Support in sports management and commercial business
Events
Management
3% work exclusively in the marketing of media rights and advertising at events
Carrer
Arena
27%: Advice, Brokerage Management and image of athletes
Licensing
Midia
Only 2% work with commercial licensing of brands of events, clubs and athletes image
12%: Generation of Media Content and Communications Department
Activation
Sponsorship
30%: Acquisition of sponsorships to athletes, teams and sporting events
28%: Relationship Marketing, Hospitality Centers, promotions, and Advertising
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AGENCIES - ACTION SPORTS
AGENCIES AND SPORTS PERFORMANCE
51%
Soccer
11%
7%
Motorsports
Running
Volley
Tennis
Radical
4,5%
4%
3%
Basketball
Golf
Aquatics
2%
2%
1%
Soccer still agencies main focus
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When you think of sports marketing agencies, then comes the idea of management sponsorship. Most companies that operate in the business sector has the main sponsors for the capture of events. However, this definition over the area of Brazil is very limited in that new businesses are emerging from the development of sports activity in country.
Sports leadership in corporate environments
The team spirit developed in the sport attracts the attention of companies who want to get into the offices, examples of resilience, integration, motivation and leadership. For decades the market, and GALLERY OF SPORTS MARKETING SPORTS ARENA, available for lectures, icons in the formation of teams, if the coach Scolari (soccer) and Bernardinho (volleyball), in great demand in business. The agency operates in ATENA training corporate keynote, creating adventure experiences to stimulate collective thinking in decision making, while the Dakar Promotions, held converse with the Brazilian driver KleverKolberg (Paris-Dakar Rally).
The creation, production and commercial management of events is one of the services offered over between sports marketing agencies across the country. The opportunities arising in the market in recent years have stimulated the entry of new active qualified to offer more for the sport, athletes and businesses."Running" warm-market agencies
The boom of the running was crucial to the entry of SPORTION segment. With a customized proposal, covering all stages of creation, production, implementation and feedback of events, has among its portfolio SPORTION the completion of Nike 600k, the Circuit Racing Nutry and Half Marathon in Rio de Janeiro. Follow the same path VECTOR SPORTS, organizer of the Circuit BraskenEcorun, Row Night Run, Mizuno 10 miles and Sugarloaf Marathon Relay, the IGUANA (Nike Human Race), the FUSE SPORT, among others. The agencies most traditional segment focus on diversification and potential sports. With 20 years in the business of production and organization of major events, especially race (International Tour Pampulha and Silvester), the Yescom decided to expand its operations in other sports such as cycling (Brazil Cup) and sneakers (Adidas Circuit).
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Triathlon: opportunity to diversify
Already Gayotto search in the development of Fast Triatlhon the chance of expansion. The sport is growing in the country, as can be seen in the editions of Ironman Brazil. With records of participants in each edition, the competition supports the work of SPORTS LATIN design and logistics of events. A decade in the sports marketing industry, the America has annual revenues of $ 6 million, reflecting the successful development of Track & Field Run Series, AyrtonSenna Day Racing, Rock & Run, Volkswagen Run The effect Guga "in the middle -90s boosted TRY SPORTS in event management and development of tennis in the country.

Innovation and partnerships to develop events
With a focus on seeking partnerships with media outlets of various types of media to promote and maximize exposure of the brands, some sports marketing agency focus its operations around an event or sport. This is the case of Intersport, which since 1999 promoting beach volleyball by the "King and Queen of the Beach Volleyball" event with broadcast television transmission and a large audience. Already MAXISPORTS affixed sports to strengthen the relationship between client, Red Bull, Oi, Petrobras, with the young audience.
In just two years in the industry, EFEECT SPORTS decided to invest in innovation for the development of water sports and already has achieved impressive results with their events. The Sea King Helm and the Challenge to Pontal become traditional tests on the national scene, attracting sponsors and media. Another agency that short time in operation, the Rio X3M has also managed to prospect employees with professionalism Kids Running, Red Bull Challenge the Hill, Circuit Fila runners Nissan XTerra Truth and Brazil are some of the events managed by the company.
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Sports Marketing on the agenda for Advertising Agencies
Looking at the market, advertising agencies began to create divisions specializing in sports marketing in its organizational structure. This was the group's proposal Artplan, organizer of the Rock River, the design of the Dream Factory Sports. In 2008, the division was created to take advantage of market opportunities and sports entertainment, with a focus on the experience of major events. Currently, the Dream Factory performs in Rio de Janeiro Marathon and 10K Nike, among others.The Pepper has just finished BR PRO with sports marketing arm of his agency, while Rio Expomídia bet on relationship marketing and the Rio 260 in promotional activities through sports.
This trend had been anticipated in 2003 by the Group Staff of holding the launch of ABC BRAZIL 1. Combining innovation and creativity of the advertising, the sports marketing agency is responsible for organizing mega events such as the Hi MegaRamp (sports) and the Match Race Brazil.

Pioneers in seeking new business segmentBroaden the mix of services and businesses is seen as crucial to maintain a prominent position on the national scene. Traditional agencies in the market seeking alternatives to diversify, as the sports marketing not only summarizes the most negotiating rights to the arena, as in the mid 80s. A pioneer in marketing properties marketing of sporting events such as billboards and media rights, the TRAFFIC promotes the development of athletes in training center and clubs such as Deportivo Brazil, Miami FC, Estoril and Traffic College Football talent in order to represent future possible negotiations.
Tracing the origins of its emergence in the 70s when it was created to develop tennis, Koch Tavares aims in the medium term to expand its activities in the sport next to the TV. The creation of a permanent space for tennis in broadcast television, with live broadcasts and daily bulletins are idealized by the President.
Already SPORT PROMOTION, with experience of more than three decades in the negotiation of static properties and development of sports competitions, plans to strengthen its performance in promotional and relationship marketing.
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Innovation in order to expose the brand during transmission is the solution found by Klef sector. The agency, which brought the LED panels and SK1 Publimetas for the Brazilian fields, gives advice on attracting advertisers to the Championships and Gaucho Carioca in partnership with SportPlus. This niche was the entrance of the Portuguese group GEST GROUP - Global Sports and Entertainment in Tourism-management media minor events, such as Acopia Latin Soccer 7 Society
Measuring Results and Competitive IntelligenceWith regard to market research and measurement of return to investors (sponsors) and the TINS SPORTS IINFORMÍDIA are the major players. Through the international know-how to the Brazilian division of TNS Sports offers consulting and analysis sponsored research-based feedback and brand presence, its main customers are sponsors, rights holders and federations. The INFORMÍDIA has more tradition in the segment and, in partnership with SPORT TRACK, provides differentiated qualitative research to complement the return feed back to sponsors through a behavioral analysis of consumer sports, focusing on the interaction between brands and their audiences, while the GOLDEN GOAL try to introduce the decision support tool will sponsorship Perfomind.

Opportunity: Expert evidence
Tied to the development of sports marketing in the country, the demand for managers and specialists able to conduct projects increases. With vast experience and know-how, JJCOCCO consults with a focus on creating and managing sporting events seeking opportunities to generate visibility and media return to their customers. The refining of sports management in line with commercial attributes is the goal of BRUNORI SPORTS segment. The agency Brunoro Carlos (Palmeiras case / Parmalat ") has in its portfolio to drive the Formula Renault / Clio, Team Red Bull Soccer Brazil, the Group Sugarloaf Sports and National Basketball League. In this sense, Intersport has built a bond of Unilever in volleyball through a professional management team sport RexonaAdes (now Unilever).
Electronic Commerce and Digital Interaction Specializing in digital integration between Sports, Entertainment and the Internet as tools for Marketing, ESM developing innovative and customized projects for their clients. The know-how of more than a decade of market and the high degree of professionalism were crucial for the agency to be chosen for the structuring of the online stores for Corinthians, Sao Paulo, Cruzeiro and Internacional (also created the Shoes Net).
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Companies invest in the relationship and interaction with the public
The IINTERACTUS (Nike Total Magia) and TTK (LG Cup of Soccer) has with its core business the production of promotional events, while the GOLDEN GOAL (Milan Junior Camp), BRAVO (Premier Football Fan Fan Club) and SPEED SPORTS (Peugeot Challenge Cup) are interested in strengthening the relationship between brands, and the public market. - Either through competitions or hospitallity centers. The activation of sponsorship is the focus of the frigate, which positions the Herbalife shares with your audience in volleyball. Already Sportcom advises uptake in elite sport, as in Nokia's entry in the Stock Car and Mitshubishi in the Rolex Ilhabela Sailing Week.

The relationship in football has brought representatives of athletes will expand its operations beyond management career. Experienced on the pitch, the businessman Juan Figer opened his agency in sports marketing in 2008. With large clients such as Sony, Nike and Visa, the FIGER been working on relationship actions and campaigns, with revenues of over $ 3 million annually. Living in the middle of football helped to create the businessman Eduardo Morato OFF FIELD, agency sponsors will be responsible for directing clubs (Batavo approached with Flamengo, the Suvinil with Palmeiras).
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MARKET PLAYERS PROFILE
Established: 2002Research Interests: Image ManagementManager: RenatoChvindelman (Managing Director)Team: 8 employees, New Business, Commercial, Financial, Administrative, Sponsorship, Special Projects and Web designerProducts / Services:Image Management: includes more than 65 athletes and personalities for motivational talks, master of ceremonies and advertising campaigns. Workshop and team building, leadership development, communication, planning, decision.
Established: 2003Research Interests: Production and Event Management / Career ManagementManager: Rafael Niro (Managing Partner)Products / Services:Production and management of corporate events: lectures, Team Building and Incentive campaigns,Management Career: attracting sponsorship, brand building and enhancement and personal image, press relations and legal advice to athletesSports: Extreme / AdventureClients: British Airways, Decathlon, Peugeot, and Bergertec Mate Leão
Established: 2003Areas: ProductionandEvent ManagementEntrepreneur: NizanGuanaesFinishedProjects:Nestle Match Cup / Energy Nescau Street Festival / Volvo OceanRace / HiMegaRamp / FortCrossing / LPGA HSBC BrazilCup / Match RaceBrazil /Sports: Extreme / Golf / NauticalClients: Nestle, Hi, Volvo, Motorola, Goal, Vivo, HSBC, UBS Spot, Mate Leo, BMW, Stella Artois
www.arenasports.com.br
www.atenamktesportivo.com.br
www.brasil1.com.br
Established: 1993PracticeAreas: Sports Management Consultingand BusinessManager: Jose Carlos Brunoro (FoundingPartner)Team: 70 employeesFinishedProjects:Formula Renault / Clio, GT3, Red Bull Soccer Brazil, Grupo Pão de Açúcar Sports, NationalBasketballLeague, theAssociationRagamuffin FutsalSports: Football, Basketball, Motorsport, FutsalClients: Bombril, Nike, Xerox, Eurofarma, Panasonic, Semp Toshiba, Sugar LoafMedia: TV Sportv
Established: 2008Areas: Design and Management ofEventsManager: Eduardo Magalhaes (CEO) and Celso Schavartzer (CommercialDirector)Team: 20 people, containingPlanning, Account Manager, CommercialDirectorFinishedProjects: Rio de Janeiro Marathon / 10K Nike / Nike Bodyby Dance / LandRover G4 Challenge is / FootballForumFootcon / CBV - business adviceSports: Running / VolleyballClients: Nike, Coca-Cola, CBV, Hi, Telefonica, Box
Established: 2007PracticeAreas: FundingandSponsorshipActivationManager: Marcelo Palaia (ExecutiveDirector)FinishedProjects:Patricia Medrado CircuitTennisWomen / Boleiros necktie / Team Quasar Lontra / Ecomotion / Pro Racing Adventure / TeamGoal Esporte. / FanFan Premier Soccer ClubSports: Soccer, tennisandAdventureClients: Peugeot, Goal, Globosat, Olympikus Mate Leo, Banco Pine
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www.bravomarketingesportivo.com.br
www.brunorosportbusiness.com.br
www.dreamfactory.com.br

AGÊNCIAS
Established: 2009Expertise: Design and Management of EventsManager: Peter Miller (Executive Director)Team: When all six are direct employees, Technical Director, Project Coordinator, Manager, Activation, General Manager, Financial Products and ContentFinished Projects:King of the Sea / League Pole; / Challenge Leme to Pontal / World Cup Modern Pentathlon / Dow Water for Live EarthSports: WaterClient: Gatorade, Hi, Wizard, Light, Piraquê, Goal, ChemtechMedia: Sportv / Globo
Established: 1999Practice: FundingandSponsorshipActivation, Licensing Digital. Management CareerSponsorshipActivation: NetshoesSaints / St Andrew / MedalBlue Samsung / Milk TetrapakPracticeDigital development: virtual storesandofficialwebsiteofthe Corinthians, Palmeiras and Cruzeiro, Internacional, Flamengo andSao Paulo. CreationofNetshoesoneofthelargest online retailsportsstores.Management Career:. Alex / Gustavo Borges / / Mauritius / Tiago CamiloCustomer: Viking, Samsung, LG, Nike, Olympikus, Motorola, TetraPak
Established: 1996Expertise: SponsorshipActivationandRelationship MarketingManager: Mauricio Frigate (founder)FinishedProjects:Herbalife in King and Queen Volleyball 2010 GrandPrixand World LeagueSports: VolleyballClients: Herbalife, Mercure, Mizuno, Rapidão, Comet, Topper
www.effectsports.com.br
www.esm.com.br
www.fragatamkt.com.br
Established: 1998Expertise: Commercial Management andEventGenerationContentManager: Erich Steffenbegin_of_the_skype_highlighting end_of_the_skype_highlightingTeam: 6 employeesFinishedProjects:BrazilianChampionshipFootballClubs Fut7/Copa LatinSociety 7 / 7 World CupSociety / Open KitesurfingBrazil / World PKRA - Freestyle KITEXTREMESports: FootballSociety, Windsurfing, MotorcyclesClients: Coca-Cola, Adidas, Red Bull, Cintra, Goal, Nestle, JuiceCampPenaltyMedia: Sportv, Globo, Band, ESPN
Established: 2007Expertise: ProductionofEvents / Sports Management / Contentand Media Production / Marketing RelationshipManager: Carlos Eduardo Caruso - ExecutiveDirectorTeam: 20 employeesFinishedProjects:CRM Program "WhereAmI'vebeen" / Performind: Management ToolSponsorship / Golden Box: Engenhãocabinsand Maracanã / Milan Junior Camp / Milan Park / Tournament Gol de Letra / Site AC Milan in Brazil / Release Sony Fifa 3D TVCustomers: Nova Schin, Sony, Souza Cruz, Score, BankofBrazil, Casas Bahia, Xerox
Established: 1993Expertise: Design and Management ofEventsManager: Eduardo Gayotto (Partner-Founder)FinishedProjects:FastTriatlhon / Run for WaterLiveEarth / Reebok 10k, / SugarloafMarathonRelay, / 5th Marathon Petrobras.Sports: RunningClients: Box, Avon, Adidas, Reebok, Extra, Ita, Sugar Loaf, Honda, Amil, Speedo, BankofBrazil, Iguatemi, Petrobras
www.goldengoal.com.br
www.gest-group.com
www.gayotto.com.br

AGÊNCIAS
Established: 2008Practice: Career Management, SponsorshipActivationandRelationship MarketingManager: Juan FigerFinishedProjects:Santander / Brazilsquad 2006 / Sony - Beach Soccer / Nike-CorinthiansSports: SoccerClients: Sony, Nike, Unimed, Reebok, Santander, Visa, Wizard, Basf, paintsUniverse
Established: 1986Performance: MeasurementofReturn: qualitativeandquantitativeresearchonbrandexposureand media valuegenerated for sponsorsandevents esportivos.Consultoria Sponsor: directinvestmentsManager: Toni Lauletta (President) and Rafael Plastina (Marketing Director)Team: 40 employees, Marketing, Finance, IT, productandtechnicalmeasurementCustomer: Bradesco, Medley, Banco do Brazil, Caixa, CNA, Petrobras, LG, Suvenil, Toyata, Volkswagen
Established: 2006PracticeAreas: EventBusinessman Tomas DreyfussFinishedProjects:Nike + HumanRace / Run Eco / AthenasMizunoCircuit / Circuit VenusSports: RunningClients: Nike, Mizuno, Braskem
www.figer.com.br
www.iguanasports.com.br
www.informidia.com.br
Established: 1998Expertise: Business Management andConsultingSportsEventsManager: Luiz Paulo Moura Pinto (CEO)Team: 15 persons, Commercial Manager, Building, PlanningandtraineesFinishedProjects:King and Queen ofBeachVolleyball / CupBrazilVolleyball / Team Rexona / UnileverSports: VolleyballandBeachVolleyCustomers Embratel, Hi, Unilever, Olympikus, Blausiegel, Unimed, Fiat, Mate Leo, BMG, GOL
Established: 1993Expertise: ProductionandEvent Management / ConsultingSportsManager: George Ayoub (PlanningDirector)Team: 43colaboradores;FinishedProjects:Campus Super Cup Pele / New Paulista de Basketball / Fest Ibirapuera Show / SPVôlei 2010Clients: Box, Coca-Cola, Extra, Mastercard, Renault
Established: 2001Practice: CreatingPromotionalEventsandcorporateManager: Fabio LimaFinishedProjects:Nike Running / Nike Joga / Nike Park / Nike Total Magia / Epson CupSports: Running, SoccerClients: Nike, Epson, Panini, EA Sports, Goal, BritainLanguages
www.interactus.com.br
www.intersportmkt.com.br
www.jcoccosports.com.br

AGÊNCIAS
Established: 1982Expertise: AdvertisingStaticEntrepreneur: Kleber Leite (President)Team: 20 employeesFinishedProjects:Gaucho Championships, Carioca, BrazilianandBrazilCup SoccerSports: SoccerClients: Habib's, Visa, Embratel, CNA, Fiat, Cebion, GermaneMedia: TV Globo
Established: 2000Performance Management andCreationofEventsandCareer ManagementBusinessman Carlos Galvão (ManagingPartner)Team: 14 employees, dividedintoProduction, Corporate, Press Office andAdministrativeFinishedProjects: Track & Field Run Series / Ayrton Senna Racing Day / Rock Run / Volkswagen Run / Ironman 70.3 / IronmanBrazilClients: TIMEX, Track & Field, HI, Gatorade, Box, TAM, Nova Schin, Cadbury, Diadora, Volkswagen.
Established: 1972PracticeAreas: CommercialProductionand Management ofEvents, Rightsof Arena Management, CareerManager: Luis Felipe Taha (Chairman) and Joseph Messina (CEO)FinishedProjects:Beach Soccer, / Volley Four, / I 7/SocietyFootballCup (2001) / Brazil Open, / Petrobras CupTennisSports: Tennis, VolleyballandBeach SoccerClients: BankofBrazil, Coca-Cola, Royal Bank, Renault, Petrobras,Media: Sportv / Globo, Record, Band
www.klefer.com.br
www.kochtavares.com.br
www.latinsports.com.br
Established: 2006Expertise: Acquisitionofsponsorships, PromotionalActionandImage ManagementManager: Eduardo CorchoFinishedProjects: Batavo brought to the Corinthians and Flamengo, Palmeiras to the Suvinil, ActionandCentaurPenaltyCup 2010Sports: SoccerClients: Batavo, Fiat, Perdigao, Banco Panamericano, AOC, Basf, Penalty, Centaur
Established: 2009Expertise: EventsProduction / OperationalConsultingManager: César SbrighiFinishedProjects:DasafioInternationalStreet Kings / Extreme SportsAdventure Tour / RunandWalk Viva Feliz / InternationalBasketballChallengeStreet 2008/Copa Philips FootballUniversity / SouthAmericanRugby / InternationalChallengeVolleyball / TennisChallengeSpectacular; / MundialitoFootball 7 SocietyClients: Box, Eletrobras, Hi, Nike, Philips, Wizard, HCor, Kill Leon TopperMedia: Sportv
Established: 2000Expertise: EventsProduction / corporateadvisory / Image ManagementManager: MarciaCasz (ExecutiveDirector)Team: 20 employeesFinishedProjects:Hi Surf Challenge BRA vs. USA / Festival Petrobras Surf / 4x4 Challengeofthe Stars / Red Bull Skate Pro /BallantinesWakeboard / X Games - HeatLatinAmericanSports: BeachVolleyball / Extreme Sports / SurfingClients: Petrobras, Hi, Goal, Embratel, Red Bull, Fiat, Lion Kill
www.maxsports.com.br
www.offfield.com.br
www.onsports.com.br

AGÊNCIAS
Established: 1993Performance Management andCreationofEvents, ActionsRelations, SponsorshipActivation, Rights Arena, Career Management, Media Relations Manager: Geraldo Rodrigues and William SchaefferTeam: 40 employeesFinishedProjects:Sharapova TennisChallenge, Indy 300 SP, VI InvitationalGolfCup, Jump Festival, Stock Car, Swatch FIVB World Tour, Renault Clio Cup, Telefonica World Series, NationalCircuit Bike and Skate StreetandVertSports: Auto Racing, Extreme, Volleyball, TennisClients: Red Bull, Renault, Ambev, Sky, TAM, Nike, L
Established: 1996Performance Management andCreationofEventsand Management CareerManager: Andrew Stuart KahlBeck
Team: 14 employeesManagement andOrganizationofEvents: Athina Onassis InternationalHorse Show NewBasketballBrazil (NBB)Communication Consulting, PromotionandSponsorship: Nokia / Stock Car, Mitshubishi / Rolex Ilhabela SailingCareer Management: Rodrigo Pessoa, Athina Onassis and Doda Miranda (allfromhorseback), Elizabeth Swann (yachting) and William Spinelli (rally).
Established: 1998PracticeAreas: ActionsRelationship Management, EventCreationand Management, CareerManager: Eduardo HatschbachTeam: 9 employeesFinishedProjects:Copa Troller / Danone NationsCup; / Stock CarBrazil / Rally / CorporateCorporate Kart Racing; / Unimed TournamentBeachVolleyballCircuit / Leo Matteofbeachvolleyball, Copa Pepsi Football, CupFootballGermane; Peugeot ChallengeCup , Audi GolfTournamentSports: Tennis, VolleyballandBeach SoccerClients: Embratel, Pegeout, Credicard, Danone, Hi, Nextel, Colgate, FedEx, Volkswagen, MerckGenericslobe
www.reunion.com.br
www.speddsports.com.br
www.sportcom.com.br
Established: 1993Performance: StaticandAdvertisingPromotionalActionsManager: Alexandre VitalFinishedProjects:Marketing properties marketing ofsportingevents as billboardsand media. Pan AmericanWinninpeg, BrazilCupandChampionship Carioca.Ações promotionalandsponsorshipwill capture theclubs. Constructionofthe Memorial ofthe MaracanãSports: SoccerClients: BMG, CNA, Kia, Itaipava, Bob's, COC, Ambev, Unisuam, Cintra, Embratel, Furnas, Ricardo Eletro.
Established: 1980Expertise: EventsProduction / OperationsConsulting / Sales Management, RelationshipActions / ActivationSponsor / Media ProductionManager: Alberto Belotti, José Francisco Leal Coelho and Luciano do ValleTeam:; 40 employeesFinishedProjects:Billboardsanddirect media Brasileirão Série B Libertadores, Show ofSportsTournamentRio-Sao Paulo soccer, ChampionsLeagueBrazil, VIP cabins in Morumbi, Hospitality Center Formula IndyMedia: Sportv, Band, ESPN
Established: 2003Practice Areas: Creation and Production of Events / Sponsorship ActivationManager: Francisco Santos (Executive Director)Team: 10 employees, Project Director, Production Assistant, Art Director, Director of Support ServicesFinished Projects:Circuit Centaur Tennis Doubles / Nike 600k / Race Night Unimed Curitiba / Circuit Racing Nutry / Half Marathon's RJ / Ades at the AcademiesSports: Running / TennisClients: Nike, Unilever, Nutry, Head, Centaur, Lion KillMedia: Bandeirantes
www.sportion.com.br
www.sportplus.com.br
www.sportpromoion.com.br

Established: 2008Expertise: Search Return to SponsorshipManager: Carlos Pereira (Marketing Director) and Rafael Plastina (Marketing Director)Team: 40 employees, Board, Building, Planning and Support, Consultancy Press, Management, Sales, Operations, and Financial ConsultantsConsumer Studies Sports: qualitative research on the recall and brand attributes generated for sponsors at sporting events, consumer habits, attributes the sport's profile in public modeCustomer: Pirelli, BSB, Red Bull, Petrobras
Established: 1999Performance: Measurement and Consulting will return SponsorsEntrepreneur: Gualdani Caesar and MahfuzRenato (Partners, Directors)Team: 14 employeesConsumer Behaviour: analysis and consumer profile of the viewer through the Brazilian soccer Soccer Scope tool, used by clubs to measure the results of their actions
Established: 2004PracticeAreas: ActionsandRelationshipBuildingEventsManager: Mark Yano (Director)Team: 9 employeesFinishedProjects:LG CupFootball / CollegiateCupFut, / DomesticCup PerdigãoSports: Tennis, VolleyballandBeach SoccerClients: LG, Centaur, Sony, Schin, Perdigão, Penalty
www.tsnsports.com.br
www.ttkmarketing.com.br
www.sporttrack.com.br
Established: 2006PracticeAreas: EventFinishedProjects:CircuitBraskenEcorun, / NightRunQueue, / Mizuno 10 miles / SugarloafMarathonRelay, Circuit / Sun / V02 CupCycling / TrailCrossingIslandsSports: Running / CyclingClients: Adidas, Braskem, Centaur, Batavo, Mizuno, Fila, Eletrobras, callusesMedia: Sportv
Established: 1995Practice: CreatingandManaging Business EventsManager: Nelson Aertsand Danilo Marcelino (Partners-Directors), formerprofessionaltennis playerFinishedProjects:Citibank Masters Tour, IX TennisClassic Rio Quente Resorts, I NationalTournament for Vets, Credicard CitiMasterCardTennisCup, DinersClubInternationalGolfClassic, Tour Unimed tennisjuvenileBrazil, Credicard CitiMasterCardJunior'sCup, Ita TennisandSchoolUniversity, Banco Cruzeiro do Sul Rio ChampionsCup, Ita TennisSports: TennisClient: Itaú, Mastercard, Credicard, Unimed, Visa, BankCross, IBM, Diners, Visa, Coca-Cola
Established: 1970PracticeAreas: Commercial Management Event / GenerationContent Management / Sports / AdvertisingStaticManager: J. Hawilla (President)Team: 360 employeesFinishedProjects:BrazilianChampionships / Copa Sudamericana, / BrazilCup, FA Cup, / Libertadores / World CupQualifiers / DeportivoBrazil, / Miami FC, Estoril / TrafficCollegeFootballSports: SoccerClients: Itau, Embratel, Santander, Visa, Rodobens, Kia, Hunday, Petrobras, NissanMedia: Globo, Band, Slav, ESPN
www.traffic.com.br
www.vetoresportes.com.br
www.trysports.com..br

Established: 2007PracticeAreas: CreationandProductionofEvents / SponsorshipActivation / LicensingManager: Bernardo Fonseca (CommercialDirector)Team: 15 employees, Project Director, ProductionAssistant, ArtDirector, DirectorofSupportServicesFinishedProjects:KidsRunning, / Red Bull Challenge Hill, Circuit / Fila runnersTruth / Nissan XTerraBrazilSports: Running / RadicalsClients: Nyssa, Fila, Sadia, Piraque, Claro, Energizer, Coca-Cola
Established: 2010PracticeAreas: FundingandSponsorshipActivationManager: Fabio WolffFinishedProjects:IntroductionoftheSaints MedleySports: Running / TennisClients: Nike, Unilever, Nutry, Head, Centaur, Lion KillMedia: Bandeirantes
Established: 1980PracticeAreas: EventEntrepreneur: ThadeusKassabian (Director)FinishedProjects:Volta International Pampulha, RiverRun 10k Panamericana, EcorridaRelay G30, InternationalHalfMarathon in Rio de Janeiro, RunandWalkAgainstBreastCancer, Super 9k, RaceNightBrasilia, BrazilCupofCycling, Marathon, São Paulo, BicicrossAmericas, San Silvestre, BrazilTrophy in Athletics, Davis CupTennis, Adidas TennisCircuit.Sports: Running / Cycling / TennisClients: Box, Wizard, Post, Adidas, Fisk, HCor, Gatorade,Media: Sportv
www.wolffsports.com.br
www.x3mbrasil.com
www.yescom.com.br
21
21

AGENCIES – INDEX
100%ESPORTE
Rua Azevedo Sodré, 34 Passo D'Areia
Porto Alegre- RS
(51) 3342-4492
www.100porcentoesporte.com.br

A 7 ASSESSORIA e Marketing Esportivo
Rua 10 Q B6 s/n lt 5/9 s 1307
Goiânia - GO
(62) 32158870

ABS MARKERTING
Rio de Janeiro - RJ
(21)- 8262 - 9135
www.absmarketing.com.br

ACE MARKETING ESPORTIVO

ACTUAL SPORTS
Av. Assis Brasil 1791
Porto Alegre – RS

AF2 PROMOÇÕES
Rua Antonio Aggio 197,
Sao Paulo - SP
(11) 38165618

AGÊNCIA 90 MINUTOS
Av. das Américas 7707 204
Rio de Janeiro- RJ
(21) 2438-8293
www.agencia90.com.br

AGÊNCIA AZULI
Al. dos Jurupis, 657 - 6.° andar
São Paulo - SP
(11) 5051-3741
www.azulimarketing.com.br

AGENCIA GLOBAL
Rua do Ouvidor, 60 sala 514
Rio de Janeiro - RJ
(21) 2242-7137

AGÊNCIA GOYA
Piracicaba - SP
http://www.agenciagoya.com.br

CIA DE EVENTOS
São Paulo – SP
http://www.ciadeeventos.com.br/
CHAMPION SPORTS MARKETING
Av. das Américas, 4200 - Bloco 9, 307
Barra da Tijuca
Rio de Janeiro RJ
(21)3385-4223
http://www.championsport.com.br
CONEXÃO MARKETING E EVENTOS
Rua Jardim Botânico 674
Rio de Janeiro – RJ
(21) 2512-9940
www.conexaomarketing.com.br
CSR MARKETING ESPORTIVO
César Sampaio 1999
DECIDINDO Marketing E Relacionamento
Av.Angélica, 2163 , 14º andar
São Paulo – SP
(11) 3253-2245
www.decidindo.com.br
DEZ MARKETING ESPORTIVO
Rua Maxaranguape, 621 - Edifício Medical Center Sala 504
Natal - RN
(55) 84 3217.7989
www.dezsports.com

DIAS MARKETING E ASSESSORIA ESPORTIVA
Rua Marquês de Abrantes 510, sala 404
Maringá- PR
(44)3262-9891

DINIZ RIBAS PROPAGANDA E MARKETING ESPORTIVO
Rua Dr James Ferraz Alvi 170,
São Paulo – SP
(11)30791144
DREAM FACTORY SPORTS
Av.das Américas, 4200 Bloco 9B / 212
Barra da Tijuca
(21) 3385-4304
http://www.dreamfactory.com.br
EDUSPEED MARKETING ESPORTIVO
Av Faria Lima,Brig, 2179, Cj 41, Jd Paulistano
São Paulo - SP
(11) 3819-4771

EFFECT SPORTS:
Av.das Américas, 500 Bloco 16/ 131
Barra da Tijuca
(21) 3433-8655
http://www.effectsport.com.br

EMERSON MARKETING ESPORTIVO
Rua Manoel Coelho 57
São Caetano do Sul – SP

ESM MARKETING ESPORTIVO
Rua Pedroso Alvarenga, 755 - 11 andar
São Paulo, SP
(11) 3205 1767
http://www.esm.com.br

ETHISPORTS
Rua 25 janeiro,114 Colônia Maria Sojé
Quatro Barras - PR
(41) 9634-7204
http://www.ethisports.com.br

EUROPA ASSESSORIA E MARKETING ESPORTIVO
Lgo Péricles,Pe, 145
Barra Funda,
São Paulo, SP

ENERGY SPORTS
Rua do Rocio, 220 cj.21 Vila Olímpia
São Paulo - SP
(11) 3046-4605
www.energysportsbrasil.com.br
EXXEN MARKETING ESPORTIVO
Rua Mário Lobo, 106
Joinville - SC
(48) 3234-4052

BF ASSESSORIA E PROPAGANDA ESPORTIVA
Alameda Friburgo 151 Alphaville
Barueri - SP
(11)4688 2297
BOESSIO COMPETIÇÕES
www.boessiocompeticoes.com.br
Porto Alegre - RS
(51) 9264-5454
BR PRO PEPPER MARKETING ESPORTIVO
BRASIL 1 ESPORTES
http://www.brasil1.com.br
São Paulo – SP
BRAVO MARKETING ESPORTIVO
Rua Quintana, 887 - Cj 74
Brooklin - São Paulo – SP
(11) 5102-2644
http://www.bravomarketingesportivo.com.br
BRERO MARKETING ESPORTIVO
Curitiba - PR
(41) 9622-9000
www.brerosports.com.br
BRUNORO SPORTS BUSINESS
Rua Duquesa de Goiás - Morumbi
São Paulo - SP
(11) 3758-4099
www.brunorosportbusiness.com.br
BY JAPÃO PROMOÇÃO E EVENTOS
Serena Mall – Rodovida MG-030, 8625
Nova Lima -MG
(31) 3264-0334
www.byjapao.com.br
CANAL SPORTS
Av. Paulo VI, No. 3244, Edif. Thome de Souza
Salvador-BA
(71) 3450-0115
www.canalsportsbrazil.com
CARLOS LEITE SPORTS
Av. Das Américas 4200 - bloco 01, sala 404
Rio de Janeiro- RJ
www.carlosleitesports.com
(21) 3385-4073
AGÊNCIA GRIFFE
São Paulo- SP
(11) 4191-1341
www.agenciagriffe.com.br
AGÊNCIAPLACAR DEMARKETING E ESPORTES
Frei Caneca, 91 sala 42 frei caneca, 91,
São Paulo – SP
http://www.agenciaplacar.com
ALL SOCCER MARKETING ESPORTIVO
Rua Colorado 51, Santana do Parnaiba
São Paulo – SP
AMIGOS DE ALEX MARKETING ESPORTIVO
Rua Farady 795
Colombo-PR
APW MARKETING ESPORTIVO
São Caetano do Sul - SP
ARENA MARKETING ESPORTIVO
Av São Gabriel 201 Cj 305 - Itaim
São Paulo - SP
(11) 3071-1657
http://www.arenasports.com.br
ARROW MARKETING
Fortaleza - CE
ATENA MARKETING ESPORTIVO
R. Tabapuã, 649 - conjunto 83 Itaim Bibi
São Paulo- SP
(11). 3071-2452
http://www.atenamktesportivo.com.br
BARRICHELLO SPORTS
São Paulo - SP
www.barrichello.com.br
BEEPRES
São Paulo - SP
(11) 3459-8094
www.beepress.com.br
BEST MARKETING ESPORTIVO
Florianópolis – SC
22
22

AGENCIES – INDEX
F3 EVENTOS E MARKETING ESPORTIVO
Barra da Tijuca - Rio de Janeiro – RJ
(21) 2439 - 1721
http://www.eventosf3.com.br

FAFMARKETING ESPORTIVO
Rua Manoel Coelho 577,

FAIRPLAY BRASIL MARKETING ESPORTIVO
Rua Djalma Ulrich, 229 sl
Copacabana, Rio De Janeiro – RJ
(21) 25231271

FAIOLJE MARKETING ESPORTIVO
Rua Manoel Coelho 577,

FERREIRA MARKETING ESPORTIVO

FIDELITY SPORTS AGENCY
Av. Vereador José Diniz 3725 cj. 72
São Paulo - SP
(11) 5095- 5515
www.fidelitysports.com

FINAL SPORTS COMUNICAÇÃO E MARKETING
Rua Dr. Mário Totta, 648/208 - Bairro Tristeza–
Porto Alegre
(51) 3269 – 2667
www.finalsports.com.br

FLAGSPORTS MARKETING
Av. Nove de Julho, 3530 - 3º andar
Jardim Paulista
São Paulo, SP - Brasil
(11) 3062,3000
http://www.flagsports.com.br
FORÇA LIVRE MOTORSPORTS
Avenida Presidente Kennedy, 574
Curitiba- PR
(41) 3014-7373
www.eduardoforcalivre.com.br

FP MARKETING ESPORTIVO
Av. Nilo Pecanha 50,
Rio De Janeiro - RJ
(21)25247701

FABRICA MARKETING ESPORTIVO
Rua Nascimento Silva 555 - apto 402
Rio de Janeiro - RJ
(21) 3507-5873

FRAGATA MARKETING ESPORTIVO
Rua João Moura, 1003 Pinheiros
São Paulo – SP
(11) 3062-2070
www.fragatamkt.com.br

FRED SMANIA MARKETING ESPORTIVO

G4 ESPORTES MARKETING ESPORTIVO
Rua Américo Brasiliense, 765 conj. 133/134
São Paulo-SP
http://www.g4esportes.com.br

GA MARKETING ESPORTIVO
Av 9 Julho, 3800
Consolação - Sao Paulo - SP
(11) 3898-0721

GALERIA DE ESPORTES
Rua Professor Pedreira de Faria, 373 / 121 Tatuapé
São Paulo - SP
(11) 2225-2225
http://www.atletas.com.br

GAYOTTO MARKETING E EVENTOS ESPORTIVOS
Rua Artur Frazão, 37 JD. Paulista
São Paulo - SP
(11) 3051-3748
www.gayotto.com.br

GELSON BARESI CONSULTORIA ESPORTIVA LTDA.
Rua Venâncio Veloso 699, sala 201
Rio de Janeiro - RJ
(21) 3079- 4325
www.gbconsultoriaesportiva.com.br

GERLIN PROMOÇÃO COMERCIO E MARKETING ESPORTIVO
Rua Alberto Frediani 107,
Santana do Parnaíba - SP
GESPORT
Av. Rui Carneiro, 474 Sala 201.
João Pessoa - PB.
( 83) 32448338
www.gesports.com.br

GEST GROUP
São Paulo- SP
www.gest-group.com

GILMAR SPORTS
Rua Pinheiros 870-24th Floor
São Paulo - SP
(11) 3085- 6677
www.gilmarsports.com.br

GLOBAL MARKETING E ASSESSORIA ESPORTIVA LTDA
Av. Domingos Ferreira 2160, sala 708
Boa Viagem
Recife - PE
(81) 3463 -02 44

GPS SPORTS
Travessa Campo Grande, 138
Joinville – SC
(41) 8902-2020
http://www.gpssports.com.br

GP SPORTS MANAGEMENT CONSULTORIA ESPORTIVA
Rua Federação Paulista de Futebol, 799.
São Paulo - SP
(11) 3329 46 87
www.gpsportsbrasil.com.br

GOAL ASSESSORIA DE MARKETING ESPORTIVO
Rua T 36 Q 147, 695 lt 1/2 s 610
Goiânia - GO
(62) 3275-6012

GOL DE PLACA MARKETING ESPORTIVO
Lgo Paco, 23 sl 405 Centro
Rio de Janeiro - RJ
(21) 2224-2539
www.goldeplacaesportes.com.br
GOLDEN GOAL
Rua Alfândega 115 Lj 701,
Rio de Janeiro - RJ
(21) 22321312
http://www.goldengoal.com.br

GOLF 4 ALL
Av. Gulherme Dumont Vilares, 1410
São Paulo - SP
(11) 3501-2111
www.golf4all.com.br

GR MARTINEZ ASSESSORIA E PROPAGANDA ESPORTIVA LTDA
Av. Cotovia 495 Indianópolis
São Paulo- SP
(11) 5536 4555

GRUPO FIGER
São Paulo - SP
www.figer.com.br

GUADAGNO SPORTS
Av. Auro Soares de Moura Andrade 252 - 13° andar
São Paulo - SP
(11) 3661- 0123

HT SPORTS MARKETING
R. Cidade Nova, 128 - V. Olímpia
São Paulo – SP
http://www.htsports.com.br

HUB-LUB
Av. Roque Petroni Jr, 1089 / 717
São Paulo – SP
(21) 5531- 8794
www.hub-lub.com.br

I9 COMUNICAÇÃO INTELIGENTE
R Potiragua, 3 Qd 5a
Salvador - BA
(71) 3497-7446
IBC SPORTNET BRASIL
Rua Israel Pinheiro 2455 - 102
Governador Valadares- MG
(33) 3083- 5035

INFORMÍDIA PESQUISAS ESPORTIVAS
Rua Diana, 592 - cj. 51 - Perdizes
São Paulo - SP
( 11) 3673-5566
www.informidia.com.br

IGUANA SPORTS
São Paulo – SP
www.iguanasports.com.br

INOVA MARKETING ESPORTIVO
www.inovamkt.com.br

INTERACTUS PROMOTION & MARKETING
Al. Dos Guaramomis, 833
São Paulo – SP
(11) 5055-3039
www.interactus.com.br/

INTERNATIONAL SOCCER CONSULT INTERNATIONAL
Rua Vieira de Melo, 353
São Paulo - SP

INTERNATIONAL SPORTS
Av. Pres Juscelino Kubtschek
Sorocaba – SP
(15) 3234 45 41
www.internationalsports.com.br
INTERSPORTS
Av.das Américas, 1155 / 713
Barra da Tijuca
(21) 2495-7426
http://www.intersportmkt.com.br
23
23

AGENCIES – INDEX
INDEX
JMB ESPORTES E ORGANIZAÇÃO DE EVENTOS
Av. Luis Carlos Prestes, 350 cjs 220-221
Rio de Janeiro - RJ
(21) 2430- 8844

J.COCCO SPORT MARKETING
Rua Geraldo Flausino Gomes, 61 - 2. andar
São Paulo - SP
(11) 3755-0908
http://www.jcoccosport.com.br

JJS EVENTOS
Rua Zacarias de Góis, 1584
São Paulo –SP
(21) 5543-5144
www.jjseventos.com.br

J L MARKETING ESPORTIVO
Rua Vltos Da Pátria 190
Rio De Janeiro -, RJ

KPAZ MARKETING ESPORTIVO
Av. Luis Carlos Prestes 180-3° andar
Barra Da Tijuca
Rio de Janeiro- - RJ
(21) 2112 -49 09
www.kpa2.net

KLEFER MARKETING ESPORTIVO
Rua Conde de Irajá, 260
Rio de Janeiro - RJ
(21) 2537-4779
http://www.klefer.com.br

KOCH TAVARES
Av. Paulista, 1754 - 5º andar
São Paulo - SP
(11) 2125-8500
http://www.kochtavares.com.br

KHODOR FUTEBOL & MARKETING
Rua Padre Duarte 151, sala 133
Araraquara-SP
(16) 3333- 4598
KOLISEU MARKETING ESPORTIVO
Rua Castelo do Piraí, 177 - S. Gabriel –
Belo Horizonte - MG
(31) 9993-0042
http://www.koliseu.com.br

KUNIY & W. SPORTS MARKETING LTDA.
Rua Joinville no. 209 - sala 305
Blumenau – SC
(47)3340- 8484
www.kuniyw.com

LATIN SPORTS
Rua Prof. Eduardo Monteiro, 200 - Morumbi
São Paulo - SP
(11) 3772-0578
http://www.latinsports.com.br

LG SPORTS E MARKETING LTDA
Av. Manoel Ribas 1147
Curitiba-PR
(41) 3335- 77 44

LÍDER COMUNICAÇÕES E MARKETING ESPORTIVO
Rua 4 Avenida, 1245 s 201
Balneário Camboriú - SC
(48) 3224-0907

LIVE SPORTS MARKETING ESPORTIVO
Avenida Conceicao, 58, Sala 1045,
Vila Guilherme,
Sao Paulo - SP,
(11) 2218-0852
http://www.livesports.com.br
LUCK SPORTS
Rua Monte Alegre 428 - 11° andar - conj. 117
São Paulo - SP
(11) 3872- 4499
www.lucksports.com.br
LUDUS SPORTS
R. Desembargadores Paula Mota, 86/01
Bairro Ouro Preto
Belo Horizonte – MG
(31) 3231-4143
http://www.ludussports.com.br

LTH ASSESSORIA E MARKETING ESPORTIVORua de Faria 1087 conj. 804
São Paulo - SP
(11) 5571-5846

M2TI SPORTS MARKETING
Av. Luis Dumont Villares, 2.078 4°Andar - Conj.43
São Paulo - SP
http://www.m2ti.com.br

MAXSPORTS:
Av. Evandro Lins e Silva 840 - salas 1217/1218 Barra da Tijuca
Rio de Janeiro - RJ(21) 3154-7944
http://www.maxsports.com.br

MKT MOTORS DO BRASIL
Avenida Pacaembu, 1976
São Paulo – SP
(11)- 8932-4144
http://www.mktmotors.com.br

MOUTAIN DO
Rua candido Amaro Damasio, 267 - Barreiros
São José SC
(48) 3246-1918
www.mountaindo.com.br/

MKS ESPORTES
Brasília - DF
(61) 8402-3128
http://www.mksesportes.com.br

MNS SPORTS
Rua Haroldo Pacheco e Silva, 118 - cj. 3
São Paulo - SP
(11) 3675-0771
www.mnsports.com.br

MARCIO GRANADA SPORTS MARKETING
www.granadaeventos.com

MONDAY MARKETING ESPORTIVO
Av. Miruna, 897 - Planalto Paulista
São Paulo – SP
(11) 5533 3606
www.operacomunicacao.com.br

MATTAR MARKETING ESPORTIVO
R. Carlos Sampaio, 157 cj 504 - Bela Vista
São Paulo – SP
http://www.mattareassociados.com.br

META SPORTS MARKETING
Rua Dr. Albuquerque Lins, 537 186
Santa Cecília
São Paulo – SP
(11) 3578-8664
http://www.metasports.com.br

M BIANCHI MARKETING ESPORTIVO
Rua Bocaiúva 94, Carapicuiba
São Paulo - SP

MEIO DI CAMPO ASSESSORIA ESPORTIVA LTDA
Alameda do Morro 392 Vila Da Serra
Nova Lima-MG
www.meiodicampo.com.br
(31) 2555- 4473

MEGA MARKETING ESPORTIVO
Av. Presidente Kennedy. n° 698
São José - SC
(48) 3241 1641
http://www.megafutebol.com.br

MBA MARKETING ESPORTIVO ESTRATÉGIAS EM LICENCIAMENTO
Av Caçapava, 220 ap 403
Porto Alegre – RS
MUNDO ESPORTIVO MARKETING E PROMOÇÕES
Rua Osvaldo Aranha, 993
São Leopoldo - RS
(51) 3591-5402

NAVEMTURA MKT. ESPORTES
Curitiba - PR
(41) 3308-1891
www.naventura.com.br/
NA SPORTS
Av. Floriano Peixoto nº 65 - 6º andar, Gonzaga –
Santos - SP
(13) 3321-8240
www.nasports.com.br
NOBLU MARKETING ESPORTIVO
Rua dos Bandeirantes - 284Campinas/SP(19) 3295 -8981
http://www.noblu.com.br

OCTO MARKETING ESPORTIVO
Rua Eugênia , 811
Porto Alegre-RS
(51) 3239-8088
http://www.e-octo.com.br

OFF FIELD
Rua Samuel Morse, 134, 2º Andar
São Paulo- SP
(11) 2768-6575
http://www.offfield.com.br

OLIVERIA E CARDOSO ASSESSORIA E MARKETING ESPORTIVO
Pc Gal Osório, 45 sl 702 an 7
Curitiba - PR
(41) 3233-0339

ON SPORTS
Rua Prof. Artur Ramos, 183 / 112
São Paulo - SP
(11) 3037.7151
http://www.onsports.com.br

ONE SPORTS BUSINESS
São Paulo - SP
(11) 3717 3696
www.onesports.com.br
PAULO FERREIRA PROMOÇÕES
Rua Urussuí, 71 conjunto 124
Itaim Bibi - São Paulo - SP
(11) 3078-6725
http://www.pauloferreirapromocoes.com.br

PLAY PRESS
Rua Umbu, 168 / 301 - Passo da Areia
Porto Alegre - RS
(51) 3361.6016
www.playpress.com.br/
24
24

AGENCIES – INDEX
POMPEO GESTÃO ESPORTIVA
Alameda Esmeralda 90, Residência Eldorado
Tremembé - SP
(12) 9111-4815

PONTUAR MARKETING ESPORTIVO
Rua Paissandu, 102
Partenon, Porto Alegre - RS
(51) 9116-9316

PLAYERS BRASIL ASSESSORIA E MARKETING
Avenida Antônio Diederichsen, 400 - Sala 1205 - Jd. América
Ribeirão Preto - SP
(16) 3620.3916
www.playersbrasil.com.br

PRADA SPORTS MARKETING
R. Dr. Alceu de Campos Rodrigues,
301 - cj. 71
Vila Olímpia
São Paulo - SP
(11) 3849-2288
http://www.pradasports.com.br

PREMIER SPORTMANAGEMENT
Calçada ds Violetas 14 - Alphaville Comercial
Barueri -SP
(11) 4195- 6379

PRIMES SPORTS GROUP
Av. Rio Branco, n. 404, Sala 401, Centro Executivo Planel Towers, Centro,
Florianópolis-SC,
(48) 3024-0295
http://www.primesportsgroup.com

PREMIUM ASSESSORIA DESPORTIVA LTDA
Av. Conselheiro Aguiar 1472, sala 124
Recife-PE
(81)3326-2774
www.premiumesportes.com.br
PRO 3 SPORTS
www.pro3sports.com.br/

PREMIUM SPORTS & CELEBRITY MANAGEMENT
Av. das Américas 3434 - bloco 02, grupo 508
Rio de Janeiro - RJ
(21)343 -3399
www.ronaldor9.com.br

PRO MANAGER SPORTS E MARKETING
Rua Otavio Carneiro 100 - Salas 608 e
Niterói - RJ
www.promanager.com.br
(21) 2610- 5209

PRODOESPORTE
Rua Almirante Barroso n°5 - Loja A
Nova Friburgo - RJ
(22) 2523-0613
www.prodesporte.com.br

QUATTRO MARKETING ESPORTIVO
Rua Jaoa Gualberto Soares 8126
Rio Vermelho-
Florianópolis – SC
(48)3269-9656

R2 MARKETING ESPORTIVO
Al. Lorena, 800 - 16º andar - Cj. 1606. Jardim Paulista
São Paulo - SP
(11) 3525-7373
www.r2marketingesportivo.com.br

RENATO DAVID PROMOCOES
Rua Paes Leme 1081-apto 402
Londrina-PR
(43) – 3344-1024
REUNION
Avenida das Olimpíadas, 200 / 10º andar
Vila Olímpia
São Paulo – SP
(11) 3848.8668
http://www.reunion.com.br

RS 5 SPORTS E MARKETING
Av. Costabile Romano 540, Vila Verde
Ribeirão Preto –SP
(16)3977 -4727

RT SPORTS
Avenida das Américas, 8445 sala 817Barra da Tijuca –
Rio de Janeiro - RJ
(21) 2429-5151
www.rtprosport.com.br

SB5 EVENTOS E MARKETING ESPORTIVO
Balneário Camboriú - SC
(47) 3363-2871.
www.sb5.com.br

SICILIANO DUEK
Av. Angélica, 2530 cj 52
São Paulo- SP
www.sicilianoduek.com.br

SOCCER BUSINESS
Av Ibirapuera, 2907 c to R
Indianápolis - São Paulo - SP
(11) 5535-5169

SONY SPORTS ASSESSORIA DESPORTIVA LTDA
Av. Presidente Vargas 135-sala 23 Vila Paraíba
Guaratinguetá -SP
(11) 3125-6074
www.sonysports.com.br

SPEED SPORTS
Rua México, 20 Conj. 25 Bacacheri
Curitiba - PR
(41) 3018-5286
http://www.speedsports.com.br
SPORTCOM
Av. Rio Branco, 4 - 11º andar Centro-
Rio de Janeiro - RJ
(21) 2516 2601
www.sportcom.com.br

SPORTSMASTER
Rua Jardim Botânico, 97 sl 501
Jardim Botânico - Rio de Janeiro - RJ
(21) 2266-7532

SPORTMEN CONSULTORIA E MARKETING ESPORTIVO
Av. Borges de Medeiros, 2105/908
Bairro Praia de Belas
Porto Alegre - RS – Brasil
(51) 3221-9088
www.sportmen.com.br

SPORTGOL ASSESSORIA E MARKETING LTDA
Rua Ten José Cardoso, 347 sl 105 Amaralina
Salvador - BA
(71) 3344-2677

SPORTION
Rua Tapajós, 480
Curitiba – PR
(41) 3253-2843
http://www.sportion.com.br
SPORT BUSINEES PROMOÇÕES E EVENTOS ESPORTIVOS LTDA
Av Graça Aranha, 326 Sl 31
Centro - Rio de Janeiro - RJ
(21) 2524-5221

SPORT MARKET ASSESSORIA ESPORTIVA E MARKETING
Rua André Puente, 327 Independência
Porto Alegre - RS
(51) 3222-0013
SPORTFUSE
São Paulo – SP
www.sportsfuse.com.br

SPORT PLUS
Rua Conde de Lajes, 44/ 401
Rio de Janeiro - RJ
(21) 2531-8843
www.sportplus.com.br
SPORT PROMOTION
Rua Arizona, 1366 6º Andar Brooklin
São Paulo – SP
(11) 5504 9000
http://www.sportpromotion.com.br
SPORT TRACK
Rua Diana, 592 - cj. 51 - Perdizes
São Paulo - SP
( 11) 3673-5252
http://www.sporttrack.com.br

SPORT SERVICE MARKETING ESPORTIVO
Rua Joaquim Floriano, 466 Itaim Bibi
São Paulo - SP
(21) 3087 2211
http://www.sportservice.com.br

SUMATRA COMUNICAÇÃO E MARKETING ESPORTIVO
Rua Ribeiro do Vale, 623 . Brooklin.
São Paulo- SP
(11) 50527036
www.sumatramkt.com.br

SUPER TEAM SPORTS
SRTVS, 701 - Bl. O, Ed. Centro Multiempresarial
Brasília -DF
(61) 3321-0021
www.superteamsports.com.br

SPORT VILLE
Lgo Pe Péricles, 145
Sao Paulo - SP
(11) 3825-8836
TTK MARKETING ESPORTIVO
Rua dos Três Irmãos 14 Morumbi
São Paulo,
(11) 37219945
http://www.ttkmarketing.com.br/

TÁTICA MARKETING ESPORTIVO
Rua 3 Irmãos, 201 cj 145
Jardim S Paulo - Sao Paulo - SP
(11) 3722-4397

TALENTS SPORTS
Alameda Jurupiz 452, cj. 727
São Paulo-SP
(11) 5051-0512
www.talensports.com.br

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25

The perspective generated by the 2014 World Cup and 2016 Olympic Games has accelerated the development of new businesses in the area of sports marketing. There was great development in recent years in terms of professionalism and differentiation of agencies working in the market. Exploring sponsorship is no longer the focus, but rather a function of the professional. Create, develop, generate value, innovate, these concepts are increasingly present in the sports segment. The variety of opportunities the sector offers investors will demand experts capable of conducting an effective projects for success, as we look at various "cases" in which the sports management and business were closely intertwined. The media's role remains crucial to designing events and promote the development of modalities that have not yet obtained the necessary support to generate future talent. Undeniably the advancement of sports marketing in Brazil. No longer are we the only country of football, we are evolving in car racing, volleyball is already popular, basketball has been restructuring, swimming tries to rebuild with the "Effect Cielo", the tennis is still living a shortage of idols "post Guga" as golf, sports, running, triathlon, occupy spaces of newspapers, magazines and online media so far never seen.
It sports marketing agencies in the reform act of Brazilian sport, developing events to stimulate the emergence of new athletes, encouraging society to join in this healthy environment. With good projects, arrangements attract investments, generate returns and boost the sports industry. Channel allocation for sports is the main function of sports marketing, of course, in return add immeasurable value to their customers before a product is increasingly valued, synonymous with leadership (corporate site), motivation, health, sharing, and friendly.Olympic sport that we are not structured like handball, rugby employees seeking to get the games in 2016 with a team that can represent with dignity the country, gymnastics still fighting over resources, judo, ibid. Anyway, there is a range of opportunities that can generate synergy and results to athletes, society, business and sponsors. This is the great challenge for the coming years to transform this potential in sports in Olympic medals.
26
CONCLUSION
26

FREDERICO MANDELLI GUARAGNA
fre.mandelli@yahoo.com
+55 (21) 7607-2928
Rio de Janeiro – RJ - BRAZIL
@SportTarget
SPORT TARGET PESQUISAS E MARKETING ESPORTIVO2008 ©

Sports Marketing Agencies in Brazil

by Sport Target - Pesquisa e Marketing Esportivo on Aug 10, 2010

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Sports Marketing Agencies in Brazil — Presentation Transcript