CALPACT Training: Social Media Usage by Channel

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Your website is the “front door” and primary identity of your organization. It can play a vital role in communicating both within and outside the world of your core constituents and supporters to …

Your website is the “front door” and primary identity of your organization. It can play a vital role in communicating both within and outside the world of your core constituents and supporters to educate and inform, build goodwill, raise funds, and bring people together. In this workshop, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Laura Shapiro of Global Fund for Women and Alex Bernardin of the San Francisco AIDS Foundation shared best practices for ensuring people not only cross your online threshold and stay awhile, but also strategies for how to deepen visitor engagement and motivate them to take action.

Enjoy this resource from the training!

To view other presentations, resources from this workshop:

http://www.slideshare.net/SPHCalpact/calpact-training-resources-for-understanding-key-performance-indicators

http://www.slideshare.net/SPHCalpact/calpact-kp-is-forengagement

http://www.slideshare.net/SPHCalpact/calpact-training-features-for-engagement

http://www.slideshare.net/SPHCalpact/calpact-training-engagement-features-in-non-profit-websites

http://www.slideshare.net/SPHCalpact/calpact-how-to-make-website-more-engaging-workshop-051413


To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions.





Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org

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  • 1. How to Make Your Website More Engaging 05/14/13Social Media Channels By Demographic: GenderInfographic: Carlos MonteiroData Source: Pew Research Center: http://pewinternet.org/Reports/2013/Social-media-users.aspxPublished in AdWeek: http://www.adweek.com/news/technology/blacks-and-hispanics-are-more-likely-whites-use-twitter-147666
  • 2. How to Make Your Website More Engaging 05/14/13Social Media Channels By Demographic: AgeInfographic: Carlos MonteiroData Source: Pew Research Center: http://pewinternet.org/Reports/2013/Social-media-users.aspxPublished in AdWeek: http://www.adweek.com/news/technology/blacks-and-hispanics-are-more-likely-whites-use-twitter-147666
  • 3. How to Make Your Website More Engaging 05/14/13Social Media Channels By Demographic: EthnicityInfographic: Carlos MonteiroData Source: Pew Research Center: http://pewinternet.org/Reports/2013/Social-media-users.aspxPublished in AdWeek: http://www.adweek.com/news/technology/blacks-and-hispanics-are-more-likely-whites-use-twitter-147666
  • 4. How to Make Your Website More Engaging 05/14/13Social Media Channels By Demographic: UrbanityInfographic: Carlos MonteiroData Source: Pew Research Center: http://pewinternet.org/Reports/2013/Social-media-users.aspxPublished in AdWeek: http://www.adweek.com/news/technology/blacks-and-hispanics-are-more-likely-whites-use-twitter-147666