CALPACT Training: Blogging for Health Best Practices
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Blogs are a great tool that can be used not only for raising awareness and increasing engagement around your organization’s goals, for directly communicating to the people you serve and sharing ...

Blogs are a great tool that can be used not only for raising awareness and increasing engagement around your organization’s goals, for directly communicating to the people you serve and sharing their stories, but also as a vital space where they can gather, raise their own voices, and connect around the issues they care most about. In this webinar, the second session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Anita Jackson of MomsRising, as she shares how they are harnessing the power of blogging!

To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions.

To hear the recording from this webinar, please visit and BEGIN LISTENING at 1min25seconds: http://cc.readytalk.com/play?id=1rqyv0

Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org

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CALPACT Training: Blogging for Health Best Practices Presentation Transcript

  • 1. Blogging For Health Welcome to the Webinar!Blogging for Health Best Practices We will begin shortly…
  • 2. Blogging for Health Today you’ll be hearing from… Anita Jackson Lisa PetersonDirector of Social Media Strategy and Blogging, New Media Education Specialist, MomsRising CALPACT
  • 3. Blogging For Health Agenda• Review of session objectives• How to participate• Introduce speaker• Blogging for Health ~ MomsRising• Conclusion
  • 4. Blogging For Health Objectives• Understand how blogs can be used to communicate and advance public health goals• Learn strategies for how to create and promote content that is worth sharing and in alignment with your organizational goals• Learn tips for how to grow and maintain an actively engaged community on your blog• Identify strategies and tools for measuring impact and overcoming challenges
  • 5. Blogging For Health Who’s in the audience today Occupation Analyst Communications/MediaHealth Promotion/Education OutreachProg. Planning/Mgmt/Coord Research/Academia 0 5 10 15 20 25 30
  • 6. Blogging For HealthHow to Participate• Please ensure your phone line is on mute by entering *6• Send our speaker a question or comment using the chat box function• Click “raise hand” button to be taken off mute and ask a question verbally• We will reserve your questions for our Q & A session right after the presentation• Slides will be posted online after the webinar – link will be shared with all participants
  • 7. Blogging For HealthWho’s currently blogging for their organization: YES NO YES: 17% NO: 83%
  • 8. Blogging For HealthBlogging for Health Best Practices Anita Jackson Director of Social Media Strategy and Blogging, MomsRising
  • 9. Building A Movement With Blogging & Social Media Anita Sarah Jackson, JD Director of Social Media and Blogging, MomsRisingMomsRising.org MamásConPoder.org
  • 10. Not building a movement? Simply seeking tobe heard in the Internet wilderness? This webinar is for you, too.
  • 11. Blogging and Social Media Webinar OverviewPart 1: Five keys to building aneffective online presence that makesan impactPart 2: Strategic blogging to defineyour online presence and make animpact
  • 12. MomsRising is…
  • 13. Five Key Principles• Stay nimble and responsive• Constantly test• Maintain the dialogue• Open as many engagement avenues as possible• Don’t forget about joy and fun!
  • 14. 1. Synergistic Collaboration: Aligned Organizations & Policy Partners Identify issue-experts who can advise on strategy, timing, targeting, and effective messaging.
  • 15. 2. One-Click Member Advocacy Citizen engagement supported by technology. Fast action that will have an impact.
  • 16. 3. “Citizen Presence/Member Voice” Proxy
  • 17. 4. On-The-Ground Engagement
  • 18. 5. Traditional Media Outreach Educate and broaden the audience and amplify pressure on leadership.
  • 19. 6. New Media Blogs, Twitter, Facebook, and more. Using modern communication technologies to break through and be heard.
  • 20. Do you know what a blog carnival is?YesNo 21
  • 21. Engaging Legislators in Context• MomsRising Mission: To build a more truly family-friendly nation, as well as to work toward the economic equality of women and mothers.• MomsRising Top Line Goals: Grow the movement, garner media coverage to change the culture, win legislative policy changes, engage with traditionally underrepresented communities, experiment and learn new online and on-the- ground tactics, and listen to and serve our members/our constituency.
  • 22. Define Goals & Associated MetricsGoal: Win legislative policy changes• Matching Key Result Area: MomsRising is exercising our power to pass family-friendly policies at the state and federal levels and to change the culture.• Associated Metrics (example): - Number of target policies moved forward or passed
  • 23. Strategy - Blog• Publishing and promoting legislators’ blogs
  • 24. Strategy - Blog
  • 25. Blog – Add ons & social media• Leaders share blog on their Twitter, Facebook and Pinterest feeds• Share blogs links with grassroots members in that district – demonstrates engagement with leadership• Conduct related Facebook & Twitter chat regarding carnival and related blog• Invite member of Congress to MomsRising radio or related media/podcast
  • 26. Strategy – Social Media Events• Tweet & Facebook chats• Designate hashtag time/place for engagement• Request leader provide resource & input• Spanish/English• Invite policy partners
  • 27. Strategy – Awards/Recognition• Awards & Recognition creates conditions for these engagements
  • 28. Blogging For HealthQ & A for Anita• Send Anita a question or comment using the chat box function• Click “raise hand” button to be taken off mute and ask a question verbally
  • 29. Blogging For Health Resources• Beth Kanter’s Blog: http://www.bethkanter.org/• Blog For a Cause! at: http://advocacy.globalvoicesonline.org/projects/guide-blog-for-a- cause/• 5 Tips to Start a Nonprofit Blog: http://casefoundation.org/spotlight/technology/start_nonprofit_blog• Nancy Schwartz’s blogging resources at gettingattention.org: http://gettingattention.org/articles/category/blogging
  • 30. Blogging For HealthWhat action step will you take after the webinar? • What do you think you can do in the next month to further your goals with Blogging? • Let us know ~ we’d love to check back with you and hear how it’s going! • We appreciate your feedback!
  • 31. Blogging For Health Speaker Contact Information Anita Jacksonhttp://www.momsrising.org/blog/ | anita@momsrising.org @MomsRising www.facebook.com/MomsRising.org
  • 32. Blogging For Health Thank you!Have questions? Contact us at sphcalpact@berkeley.eduTo learn more about other trainings in this series visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings