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CALPACT New Media Webinar Best Practices: Google Analytics
 

CALPACT New Media Webinar Best Practices: Google Analytics

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Your website is the “front door” to your organization, and the centerpiece of a well-coordinated communications plan. Wouldn’t you want to know who’s crossing your threshold every day? Google ...

Your website is the “front door” to your organization, and the centerpiece of a well-coordinated communications plan. Wouldn’t you want to know who’s crossing your threshold every day? Google Analytics is a great tool to help you do just that!

In this webinar, the third session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Alex Bernardin from the San Francisco AIDS Foundation and Matt Schulte from Metropolitan Group as they share how they use Google Analytics to learn more about their website’s visitors – where they’re from, how they got there, what they’re looking for, what they like – all so they can hone their marketing activities for maximum impact.

Enjoy these slides from the training!

Listen to the webinar here:
http://cc.readytalk.com/play?id=69nto5

View the Resources from this webinar:
http://www.slideshare.net/SPHCalpact/google-analytics-resources-33697232

To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html

Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org

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    CALPACT New Media Webinar Best Practices: Google Analytics CALPACT New Media Webinar Best Practices: Google Analytics Presentation Transcript