SPC Card and Conversion are proud partners in the annual "Pulse of the Canadian Student Shopper" study.
This report outlines an entirely new retail marketing eco-system for today's student shopper.
Among other things this newly minted report covers:
> How mobile and social media are changing shopping behaviour;
> A newly emergent old and new media mash up;
> A 360 degree look at the Canadian student shopper;
> In-store technology expectations and issues;
> Best practices for offline and online retail.
The debut survey was fielded online to the SPC Card membership database (available universe of 300,000+) in September, 2011 and derived a robust sample size of 2700+ young Canadian students aged 14-24.