What is Advertising?
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What is Advertising?

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Advertising is a communication to inform potential customers about products and services and how to obtain and use them.

Advertising is a communication to inform potential customers about products and services and how to obtain and use them.

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  • 1. What is Advertising? © SO! What? SOcial www.sowhatsocial.com
  • 2. Advertising is a communication toinform potential customers aboutproducts and services and how to obtain and use them. © SO! What? SOcial www.sowhatsocial.com
  • 3. When done right, Advertising is storytelling that sells a product or service in purpose to generate increasedconsumption through the creation and extension of a brand image and customer loyalty. © SO! What? SOcial www.sowhatsocial.com
  • 4. The story could be told through anumber of channels and mediums to deliver these messages. © SO! What? SOcial www.sowhatsocial.com
  • 5. Examples:• Email• Television• Print Media• Radio• Movies• Direct Mail• Communication Materials• Product Placement © SO! What? SOcial www.sowhatsocial.com
  • 6. • Tradeshows• Magazines• Flyers• Newspapers• Commercials• Video Games• Social Media• Billboards © SO! What? SOcial www.sowhatsocial.com
  • 7. Both the visual and written messages advertised must be developed in aconcise, clear and interesting manner clearlyidentifying and outlining your brand identityand branding characteristics with an effectivemedium to ensure the message will reach the desired audience. © SO! What? SOcial www.sowhatsocial.com
  • 8. SO! What? A SOcial MediaCompany. Engage. Connect. SOcialize Located in Vancouver More information? Connect with us! www.sowhatsocial.com © SO! What? SOcial www.sowhatsocial.com