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Facebook Graph Search Feature

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Graph Search is starting to roll out in beta. What this mean is it will require the adoption of Facebook users behaviors on Facebook which will take time. The brands that are ahead of the puck and …

Graph Search is starting to roll out in beta. What this mean is it will require the adoption of Facebook users behaviors on Facebook which will take time. The brands that are ahead of the puck and take advantage of the new search on Facebook will gain a competitive advantage against those who have not. The same thing happened when Facebook Pages and Google Search when they were first introduced to the market.


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  • 1. Facebook’s Graph Search © SO! What? SOcial www.sowhatsocial.com
  • 2. On January 15, Facebook CEO MarkZuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post content, pictures, updates on the Timeline while the Newsfeed is how the content gets distributed. © SO! What? SOcial www.sowhatsocial.com
  • 3. Do you want to receive personalized search results on Facebook? © SO! What? SOcial www.sowhatsocial.com
  • 4. The Graph Search does just this. It leverages the connections between your friends and they brands they like. For example thisenables you to search based on shared socialconnections for the best results on where to shop, where to stay for your next holiday,where to find a realtor, the best place to find sushi, the list goes on © SO! What? SOcial www.sowhatsocial.com
  • 5. . Facebook has opened a new world of social media discovery by spreading the value of check-ins, shares, likes, followers and photos with Graph Search. © SO! What? SOcial www.sowhatsocial.com
  • 6. Zuckerberg said that “every piece of content has its own audience.”Like SO! What? SOcial on Facebook or follow us on Twitter © SO! What? SOcial www.sowhatsocial.com
  • 7. The difference between search engines like Google, Yahoo and Bing and Graph Search onFacebook is that each search is personalized and unique to each user based on their social connections. This means it is harder to test the effectiveness of Graph Search VS Search Engine Optimization (SEO) on Google as it has many working components that make it more of achallenge that requires specific tools and tactics. © SO! What? SOcial www.sowhatsocial.com
  • 8. Graph Search is starting to roll out inbeta. What this mean is it will require the adoption of Facebook usersbehaviors on Facebook which will take time. © SO! What? SOcial www.sowhatsocial.com
  • 9. The brands that are ahead of the puckand take advantage of the new search on Facebook will gain a competitiveadvantage against those who have not. The same thing happened when Facebook Pages and Google Search were first introduced to the market. © SO! What? SOcial www.sowhatsocial.com
  • 10. SO! What? A SOcial MediaCompany. Engage. Connect. SOcialize More information? Connect with us! www.sowhatsocial.com © SO! What? SOcial www.sowhatsocial.com