Development for the SOVT
Movement
Vermont
1
Hi
• Chris Bernier = cbernier@vtso.org but I prefer phone
802.863.5222 x106

• Director of Marketing and Development
• SOV...
Goals of Presentation
• Discuss development within SOVT
• Revenue Snapshot
• Case for Support
• Importance of branding
• C...
A picture paints a thousand words
Use the Picture and Caption format to create strong compelling slide like this. Don’t’t ...
Development

Vermont
5
Development Defined
• Process of creating and enhancing relationships with
(potential) donors

• Not transactional (like f...
Development Priorities
• Create a Board culture that reinforces its central role
in development.

• Create individual givi...
Revenue Snapshot

Vermont
8
SOVT Revenue and Trends
Programs
Sponsors 7%
6%

Direct
Marketing
18%

Donation and
Grants
17%
Events
52%

9 / Special Oly...
SOVT Revenue Partners
CDMP – Partner with SOI to produce our direct mail . This is facilitated
through the Washington, DC ...
A picture paints a thousand words
Use the Picture and Caption format to create strong compelling slide like this. Don’t’t ...
Case for Support

Vermont
12
Case for Support
Social Justice - We create opportunities for people with intellectual
disabilities to demonstrate their a...
Branding
Vermont
14
Branding
• A brand is whatever your customers say it is.
• It’s relationship building. “A brand is an emotional
relationsh...
Competition
Vermont
16
Competition within Nonprofit Sector
• 4,028 Vermont nonprofits
• 6.5 nonprofit organizations per 1,000 people in the state...
A picture paints a thousand words
Use the Picture and Caption format to create strong compelling slide like this. Don’t’t ...
Succession
Planning
Vermont
19
Succession Planning
• SOVT goes on after we all leave
• Job sharing/training is vital
• Record keeping and relationship bu...
Start the
Blender
Vermont
21
Mix It Up
• We are all ambassadors of Special Olympics
Vermont and our mission –
board, staff, coaches, athletes
• Develop...
A picture paints a thousand words
Use the Picture and Caption format to create strong compelling slide like this. Don’t’t ...
Thank you.
Questions??

Vermont
24
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Leading for the Future - Movement Leadership

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Special Olympics Vermont Leading for the Future Conference. Developing Movement Leadership. November 2013.

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  • SOVT athletes who ran the KeyBank Vermont City Marathon on a relay team.
  • Development means people are engaged in the mission.
  • Met with VP at VPR, COO at UVM and VP at St. Mike’s for input. This is a FLUID document and can change. This is best place given our current data and development effort.
  • Here is a snapshot into our
  • Based on 2013 board approved budget
  • Why do people connect with Special Olympics? We are changing the world in a number of ways. We will try our best in the next slide to bake this down to 4 big items.
  • What’s at the heart of our work? It’s not just funding uniforms.
  • We’re not just talking about logos here.
  • Just like the 13 state level competitions we offer, there is a tremendous amount of competition that we face as an organization. Let’s explore the sector in Vermont.
  • Leading for the Future - Movement Leadership

    1. 1. Development for the SOVT Movement Vermont 1
    2. 2. Hi • Chris Bernier = cbernier@vtso.org but I prefer phone 802.863.5222 x106 • Director of Marketing and Development • SOVT Staff 4 years • SOVT volunteer since 2006 • Wife Abbie, baby due in December, dog Maple, 3 chickens • Loved and hated for 18 week “Bernier Bootcamp” for Winter World Games athletes 2 / Special Olympics Vermont
    3. 3. Goals of Presentation • Discuss development within SOVT • Revenue Snapshot • Case for Support • Importance of branding • Competition within nonprofit sector • Success planning for SOVT Key Stakeholders • Q and A – Open Forum • Conclusion 3 / Special Olympics Vermont
    4. 4. A picture paints a thousand words Use the Picture and Caption format to create strong compelling slide like this. Don’t’t forget to caption where possible. For best effect crop the image to fill the placeholder. 4
    5. 5. Development Vermont 5
    6. 6. Development Defined • Process of creating and enhancing relationships with (potential) donors • Not transactional (like fundraising) • Understand donors – Relationship based fundraising • Life of donor • Secure funds and resources to perform SOVT’s mission • Nest eggs (endowments) are good and encouraged 6 / Special Olympics Vermont
    7. 7. Development Priorities • Create a Board culture that reinforces its central role in development. • Create individual giving strategy that focuses on major gifts. • Implement, manage and further enhance SOVT donor relations and stewardship system (Little Green Light) • Build sustainable fundraising events platform. 7 / Special Olympics Vermont
    8. 8. Revenue Snapshot Vermont 8
    9. 9. SOVT Revenue and Trends Programs Sponsors 7% 6% Direct Marketing 18% Donation and Grants 17% Events 52% 9 / Special Olympics Vermont
    10. 10. SOVT Revenue Partners CDMP – Partner with SOI to produce our direct mail . This is facilitated through the Washington, DC office Heritage – Partner with Heritage for residential and business telemarketing Dial America – Partner sells magazines and SOVT receives a %. Individuals can also send direct donations to SOVT. Project UNIFY – In partnership with SOI, we apply and are approved to receive a sub-award through the US Department of Education Events and Donors – Penguin Plunge, Vermont City Marathon, Law Enforcement Torch Run, individuals, service clubs, corporations 10 / Special Olympics Vermont
    11. 11. A picture paints a thousand words Use the Picture and Caption format to create strong compelling slide like this. Don’t’t forget to caption where possible. For best effect crop the image to fill the placeholder. 11
    12. 12. Case for Support Vermont 12
    13. 13. Case for Support Social Justice - We create opportunities for people with intellectual disabilities to demonstrate their abilities and have a voice. Health and Well-being - Through sports training and health screenings, we promote healthy choices and lifestyles. Leadership - Athletes are leaders in our movement and their communities. We help people with intellectual disabilities develop the skills required to be leaders. Inclusion - We help people with intellectual disabilities feel that they belong, are respected and valued. 13 / Special Olympics Vermont
    14. 14. Branding Vermont 14
    15. 15. Branding • A brand is whatever your customers say it is. • It’s relationship building. “A brand is an emotional relationship between the consumer and product (service).” - Charlene Li and Josh Bernoff • Need to set the stage for long term sustainable development by taking care and building our brand. • “Emotional aftertaste” – Ze Frank 15 / Special Olympics Vermont
    16. 16. Competition Vermont 16
    17. 17. Competition within Nonprofit Sector • 4,028 Vermont nonprofits • 6.5 nonprofit organizations per 1,000 people in the state of Vermont • $4.1 billion – total annual revenue of Vermont nonprofits • 45% under 100k budget; 13.7% over 1 million • $3,466 – average contribution per itemized Vermont return (versus $4,343 national average) • 45% of Vermonters can name 3 nonprofits Source: Vermont’s Nonprofit Sector, The Vermont Community Foundation 2011 17 / Special Olympics Vermont
    18. 18. A picture paints a thousand words Use the Picture and Caption format to create strong compelling slide like this. Don’t’t forget to caption where possible. For best effect crop the image to fill the placeholder. 18
    19. 19. Succession Planning Vermont 19
    20. 20. Succession Planning • SOVT goes on after we all leave • Job sharing/training is vital • Record keeping and relationship building • Set others up for success • Clear understanding of program and organization needs • History and future are defined 20 / Special Olympics Vermont
    21. 21. Start the Blender Vermont 21
    22. 22. Mix It Up • We are all ambassadors of Special Olympics Vermont and our mission – board, staff, coaches, athletes • Development is all of our jobs • Ensure SOVT is around forever • Represent! • Vermont and the World are competitive – Need to stay one step ahead 22 / Special Olympics Vermont
    23. 23. A picture paints a thousand words Use the Picture and Caption format to create strong compelling slide like this. Don’t’t forget to caption where possible. For best effect crop the image to fill the placeholder. 23
    24. 24. Thank you. Questions?? Vermont 24

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