SOVT is in the process of developing a new Fundraising Toolkit to help Local Programs build the income side of your budgets. SOVT aims to provide the necessary tools to support our current athletes and to build local programs. We are going to talk about the existing revenue sharing opportunities, hear from some coaches and program coordinators who are having success with fundraising events, and brainstorm some additional processes that will simplify some of the program coordinator’s responsibilities.The Toolkit is a new and living document. We are researching new processes as we make the transition to accrediting Local Programs under the SOVT name. We look forward to hearing your feedback.
Outline of the sessionEncourage people to register to access the portal. There are other cool and important documents and announcements there too!
LIZAReference budget and acceptable expenditures from Wendy’s session.SOI operating rules ensure that no SO athletes is ever charged to participate and that LP’s events must be approved by SOVT.Goals are in line with SOVT/SONA/SOI strategic plans
Tweak our revenue pie to reduce vulnerability. Establish anchor events.
Matters Within an Accredited Program's DecisionPrograms within its jurisdiction; the methods and projects which will be used by that Accredited Program and/or by its SubPrograms (if any) to raise funds within its jurisdiction; and generally, any other matters concerning the organization, conduct or financing of Special Olympics programs within its geographic jurisdiction.
LIZA2014 event details
TIM RICH / CVU STUDENTS (?)Tim Rich and a CVU students will talk about their experience building a Plunge team and CVU and how they are using the funds raised to support their Unified Sports program. LIZAHow do we help Local and School Programs encourage Plungers to allocate their registration fee?Create a teamSee if local schools are participating and talk to coordinator. I local schools are not currently participating, coordinate with SOVT to help create a teamSee if local businesses are participating and talk to coordinatorWhen talking to local Plungers: $25 registration fee is allocated to the local program. Fundraising dollars supports the operation of SOVT which includes 13 competition annual competitions including Summer and Winter Games
Peter Booth challenged CVU students to raise $15,000 by offering to shave his head if they reached their goal. In 2013, CVU students raised $28,000 for SOVT! The top two fundraisers did the honors at a school-wide assembly.
LIZAMany of you will be familiar with the Torch Run that carries to torch into the opening ceremonies of Summer Games. But the Torch Run movement is much more than the run. In Vermont, it include two revenue sharing opportunities.
BILL CUNNINGHAM – ADDISONLiza: Talk about how we have a new tip-a-cop liaison who is an expert at running these events and is ready to help LP’s begin.
JIM WACKER – ADDISON
In the Toolkit you will find a press release template. If you’d like help connecting with media outlets in your area please ask the SOVT office. If you are featured in local media, please let SOVT know so we can spread it to our network!
What do we have to offer?We are all working toward the same goal of supporting athletes and expanding opportunities.
In addition to the revenue sharing opportunities, the SOVT office has resources and guidance to offer. The more we know about the success and challenges your program is facing the better we will become and providing solutions.SOVT is also looking for feedback around acknowledging local program donors. Please share how you acknowledge donors who give directly to your program now. Would you prefer that SOVT take on the responsibility for thanking those people? More info about this process will be added to the toolkit, stay tuned.Quote from SOI Operating Rules: “subject to the accrediting Program's obligation to exercise proper supervision and control over such SubProgram activities”This form ensures that SOVT knows about all of the fundraising activity taking place under the SOVT name. We can help publicize your event. Confirm that the event is acceptable under the guidelines of SOVT accreditation. Insurance!
What is our process?!?!? All of this is laid out in the ToolkitQuestions about SOVT/LP donations and thanking process to clarify before presentation:Are all $ gifts to local programs processed through the state office?Does the state office send a thank you letter for donations made directly to a LP (tax letter)?
What is the process for acknowledging LP donors?
See portal for explanation on logo use for each of the files
In the toolkit here is what you’ll find:Reiterate that the purpose of the fundraising event application for approval is twofold:1. So that SOVT can help publicize your event 2. To ensure that events using the SOVT name and logo are compliant with SOVT standards, values
Connecting Fans and Funds
Presented by: Liza Reed, Special Events Manager
Goals of the Toolkit
Revenue sharing opportunities
Engaging the media
Leveraging SOVT resources
Complying with SOI: logo use
Discussion of donor acknowledgement
Toolkit elements available on portal
To access the portal, please visit:
SOVT is creating the local program Fundraising Toolkit to accomplish the
To provide opportunities and resources for local programs to raise
money to support athlete growth and development. Fundraising
supports equipment, uniforms, training space, transportation,
competition fees, etc.
To raise community awareness about Special Olympics Vermont
and local athlete involvement.
To create opportunities for athletes to be engaged with the Special
Olympics movement beyond practice and competition.
4 / Special Olympics Vermont
SOVT Development Priorities
• Create a Board culture that reinforces its central role
• Create individual giving strategy that focuses on
• Implement, manage and further enhance SOVT
donor relations and stewardship system (Little Green
• Build sustainable fundraising events platform.
5Special Olympics Vermont
Revenue Sharing: Penguin Plunge
Special Olympics Vermont presents three Penguin
Plunge events annually. 2014 events:
Saturday, February 1, Lake Paran Boat Launch
Saturday, February 8, Waterfront Park
Sunday, February 16, The Gateway Center
7 / Special Olympics Vermont
Revenue Sharing: Penguin Plunge
2013 Penguin Plunge review
• 1,488 brave Plungers jumped into Vermont’s icy lakes to raise awareness
and funds for Special Olympics Vermont athletes.
• 854 Plungers (57%) opted to donate their $25 registration fee to a local
program or Unified Sports team. SOVT transferred $21,350 to program
8 / Special Olympics Vermont
Law Enforcement Torch Run
The Law Enforcement Torch Run is a global campaign by law
enforcement and public safety departments/agencies to raise funds
and awareness for Special Olympics athletes. LETR is not a single
event but a year-round movement including a variety of fundraising
10 / Special Olympics Vermont
Revenue Sharing: LETR Tip-A-Cop
Law enforcement and
athletes partner with a
local restaurant and
collect tips as they work
alongside the wait staff.
Chief Leo Nadeau
11 / Special Olympics Vermont
LETR To Serve and Protect Day
Irving and CircleK have teamed
up with Special Olympics state
programs throughout New
England to raise funds. Local law
enforcement and SO athletes
team up with participating stores
to pump gas, wash windows,
greet patrons, and request
donations. The participating local
program will receive 100% of
funds raised through the event.
In 2013, 9 programs raised a total of $3,300
12 / Special Olympics Vermont
Revenue Sharing: LETR To Serve
and Protect Day
Athletes with the Upper Valley Hawks
delegation work with the members of the
Hartford Police Department.
13 / Special Olympics Vermont
Engaging the Media
Why engage the media?
• Recruit volunteers
• Raise awareness of your
program and its impact on the
• Encourage donations
• Highlight the accomplishments
of your athletes
• Spread the Special Olympics
• It’s free!
• Press releases leading up to and
following up on events that
highlight athlete accomplishments
• Local calendar listings
• SOVT online calendar
• Social media (Facebook,
Instagram, Twitter, etc.)
• Front Porch Forum
• Radio and TV
In the toolkit on the portal you will find a
press release template.
15 / Special Olympics Program Name
“Special Olympics spreads compassion and acceptance in a way that
can unite the world. Our goal is to awaken everyone -- and every
community -- to each person’s common humanity. Understanding brings
acceptance; acceptances bring peace. This vision of inclusion starts at
the local level. It's expanding on a global scale.”
Leveraging SOVT Resources
Yes there are rules:
7.04(i) of the SOI General Operating Rules: “All authorizations granted
to a sub-program to conduct fundraising activities within its jurisdiction
shall be in writing, and shall comply with the other requirements of
these General Operating Rules and other Uniform Standards. Every
Accredited Program shall be responsible to SOI for the manner in
which all fundraising activities are conducted by its Sub-Programs.”
SOVT is here to help spread the word about your
fundraising event! The more information you share,
the better equipped we are to promote your event
and help bring more dollars to your Local Program.
17 / Special Olympics Vermont
Recognizing Donors & Volunteers
Special Olympics is a global movement that relies on
the commitment and generosity of millions of
volunteers and donors.
20Special Olympics Vermont
Recognizing Donors & Volunteers
244 volunteer coaches
66 volunteer program Coordinators
500+ annual event volunteers
Thousands of donors
Make the Special Olympics
experience possible for 935
21Special Olympics Vermont
Recognizing Donors & Volunteers
Why thank your donors
• To encourage continued
• To show that your program is
reputable and the donation will
be well used
• To report back about how their
gift is positively impacting the
athletes in your program
• It’s required by the IRS
22 / Special Olympics Vermont
How to say thank you!
• Use the deposit form and send
gifts to the SOVT office. Here,
the gifts are deposited into
your program account.
• A than you note is sent from
an athlete, coach, or program
coordinator that highlights the
impact of their gift.
You should be
23Special Olympics Vermont
Branding – Local Programs
• Logos sent to LP’s in March 2013
• We are all SOVT first, then divided into
• SOI Brand Compliance by 2014
• 3 file types for each logo
25 / Special Olympics Vermont
SOI Fundraising event application for approval
2014 Penguin Plunge FAQ
Press release template
Donation acknowledgement process instructions (TBD)
Note card order form (TBD)
SOI logo use regulations
If you have any questions please feel free to
contact Liza Reed
Access the Fundraising Toolkit on the SOVT
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