«SOMshare» 17.04.2012: Social Business IBM

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«SOMshare» 17.04.2012: Social Business IBM

  1. 1. Social Media or Social Businesswhat is the difference?Tony WehrsteinCertified Consulting IT SpecialistSWG Switzerland tweh
  2. 2. Definition Social Business Social Software Social Media ● Collaboration ● Customer Satisfaction • Productivity • Customer Conversations • Employee retaining • Reputation / Differentiation • Learning • Sourcing •… • Sales Asset Optimization. Revenue. © 2011 IBM Corporation | Thomas A. Bryner | 2
  3. 3. The shift from Social Media asmass communication... 3
  4. 4. … to Social Software asmass of communicators 4
  5. 5. Social Media Social Software Social Media
  6. 6. Share your Information http://flickr.com/photos/14165582@N05/2517127993/
  7. 7. Knowledge about Processes 719 March 2009
  8. 8. Connect with PeopleTalk to Friendsbe Social
  9. 9. Uncover an Expert Picture © Anne Bermüller / PIXELIO
  10. 10. Listen to your Peers
  11. 11. IBM todays Available to more than 420000 of us Social Software Over 632519 user Profiles; 1382675 uniquemore than 6 Mio searches per week Bookmarks 268231 Activities, more than More than 4 Mio Instant Messages per 3.5 Mio entries and 82000 day visitors* 25555 Blogs are used by 90821 online Communities with 99000 visitors* more than 257000 visitors* 61321 Wikis with 94000 visitors* per month 299000 visitors* share 613807 Files * visitors for March 2012
  12. 12. IBMer beyond the Firewall 80,000+© 2011 IBM Corporation
  13. 13. Demo 13© 2010 IBM Corporation
  14. 14. Our Lesson Learned 5 Rules for a successfulSocial Software Adaption1. Users must TRUST the solution to INVEST in using it2. Understand initial USE CASES and explain WHY users should use it3. Provide LEADERSHIP through HIGH PROFILE users4. Recruit a CHAMPIONS Community and ENABLE & SUPPORT them5. Analyse, survey, assess, review - and TAKE ACTION
  15. 15. What is “Social Software” success? It’s not measured as 100% participationMajor contributors account for about15-20% of the total workforce* * On average…your company may vary To be considered a Success, you just need to get these people to be more productive … and to get everyone else to use what they are sharing
  16. 16. Top 7 Reasons why Social Projects Fail"...over 70% of IT-dominated social media initiatives will fail, while only 50% of business-ledinitiatives will fail." - Gartner Reveals Five Social Software Predictions for 2010 and Beyond, http://www.gartner.com/it/page.jsp?id=1293114 1. No clarity about what business problem it is trying to solve – So why should anyone invest time in it? 2. Everyone in the pilot works in the same location/same team – So they already have well defined networks & communication channels 3. Not enough employees included in pilot – So it cant be just the way users work but requires users to do everything twice to collaborate with everyone 4. No clear commitment to turn the pilot into production if successful – So users will not invest time in generating content there 5. Difficult to access the tools, with no user training or support forums – So users stick with doing things the easy (and safe) way 6. No integration into users existing workspace/applications (e.g. SSO) – So it is seen as hard to use or taking too much time - and users dont bother 7. No clear success criteria – So how can it succeed?
  17. 17. Helpful LinksBest Practices: HSBC, 6 Tips to introduce social software http://www.itbusiness.ca/it/client/en/home/News.asp?id=51727Video: CEMEX Case → Introduced IBM Connections http://www.youtube.com/watch?v=SoutqHkbP9sWhite Paper: Measuring the value of social software ftp://ftp.software.ibm.com/software/lotus/lotusweb/services/ibm_wp_measuring-social-software_june2010.pdfWhite Paper: The compelling returns from IBM Connections in support of social business http://www-01.ibm.com/software/lotus/products/connections/library.htmlBest Practices: IBM Collaboration Assessment Tool http://www-01.ibm.com/software/lotus/collaboration/assessment/IBM Redbook: Take Your Business Relationships to the Next Level http://www.redbooks.ibm.com/abstracts/redp4746.html?OpenCoffee Break: Short Tube videos about social business with Sandy Carter, IBM VP, Social Business and Evangelism http://www.youtube.com/watch?v=EneTBPnwtKI&NR=1White Paper: Becoming a Social Business: The IBM Story https://www-304.ibm.com/dogear/click?link=2dd232f6-06f5-47dd-98e6-de1cd5d904acIBM Redpaper: IBMs Technololgy Adoption Program (TAP) http://www.redbooks.ibm.com/abstracts/redp4374.htmlWeb Article: IBMs social computing guidelines http://www.ibm.com/blogs/zz/en/guidelines.htmlYouTube Series: The man who should have used Lotus Connections http://www.youtube.com/watch?v=Kw2j0YOqKoo&feature=related
  18. 18. Tony Wehrstein IBM Switzerland Ltd.Certified IT Specialist Vulkanstrasse 106 P.O. BoxIBM Software Group CH-8010 Zürich Mobile +41 79 342 1856 tweh@ch.ibm.com

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