How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008

Are you sure you want to talk to me about social software? Travel ban Procurement pressure IT budget freeze

Are you sure you want to talk to me about social software?

Travel ban

Procurement pressure

IT budget freeze

Social networking - nothing to do with IT!

A social company is an agile company Ideas flow throughout an organisation Senior management see what works and what doesn’t quickly Succeed quickly or fail fast

A social company is an agile company

Ideas flow throughout an organisation

Senior management see what works and what doesn’t quickly

Succeed quickly or fail fast

Safe document management option

Risky wiki option

Want to see something scary?

What problem are you trying to solve?

Is it a team problem or a community?

Which links are the most valuable?

This is the Sharepoint problem Well integrated with Office tools Extensible through web services Good for basic DMS and portals Terrible social tools Poor user experience low-level of user adaptability

Building a better personal radar A new relationship with informationMore peripheral, contextual flowsLess dependency on e-mailBetter findability, not storage

A new relationship with informationMore peripheral, contextual flowsLess dependency on e-mailBetter findability, not storage

Integrate with what users already know

Know where you’re going... Email Social software

...and how you’re going to get there Email Social software Tags Wikis Feeds

Succeed quickly...

...or fail fast

Failure is OK with this

Not with this

R O i

Traditional ROI is about process

Social software is about exceptions

Ask for forgiveness...

...not permission

Is the ROI needed to convince...?

...or to approve?

No business case will sell social software to a firm that doesn’t already value collaboration in its culture. Larry Hawes http://lehawes.wordpress.com/2008/10/20/culture-trumps-roi/

Chris Rasmussen of US National Geospatial Intelligence Agency.

IBM saves $4.2m / year with tagging Distraction costs $840 / month / knowledge worker RMC Vanguard saves 30-45 mins per employee per day Socialtext sees 30% reduction in time on email IBM saves $16.5m / year with Instant Messaging http://jonmell.co.uk/category/roi

Some tips for running pilot social media projects Start small and work with just a few groups Focus on groups who are enthusiastic and committed Identify the group's business objectives at the outset Review with the group how they currently try and meet those objectives and what software they use to do so Select software to meet business needs, not the other way round Don’t compromise ease of use - the key to a successful system

Start small and work with just a few groups

Focus on groups who are enthusiastic and committed

Identify the group's business objectives at the outset

Review with the group how they currently try and meet those objectives and what software they use to do so

Select software to meet business needs, not the other way round

Don’t compromise ease of use - the key to a successful system

How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008

Contact details: [email_address] http://www.headsh ift.com http://jonmell.c o.uk http://www.twitter. com/jonmell