Speaker 4 Jon Mell

  • 579 views
Uploaded on

How to get started: …

How to get started:
implementing social media in
your organisation

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
579
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008
  • 2.
    • Are you sure you want to talk to me about social software?
    • Travel ban
    • Procurement pressure
    • IT budget freeze
  • 3. Social networking - nothing to do with IT!
  • 4.  
  • 5.
    • A social company is an agile company
    • Ideas flow throughout an organisation
    • Senior management see what works and what doesn’t quickly
    • Succeed quickly or fail fast
  • 6. Safe document management option
  • 7. Risky wiki option
  • 8. Want to see something scary?
  • 9. What problem are you trying to solve?
  • 10. Is it a team problem or a community?
  • 11.  
  • 12.  
  • 13. Which links are the most valuable?
  • 14. This is the Sharepoint problem Well integrated with Office tools Extensible through web services Good for basic DMS and portals Terrible social tools Poor user experience low-level of user adaptability
  • 15. Building a better personal radar
    • A new relationship with informationMore peripheral, contextual flowsLess dependency on e-mailBetter findability, not storage
  • 16. Integrate with what users already know
  • 17. Know where you’re going... Email Social software
  • 18. ...and how you’re going to get there Email Social software Tags Wikis Feeds
  • 19. Succeed quickly...
  • 20. ...or fail fast
  • 21. Failure is OK with this
  • 22. Not with this
  • 23. R O i
  • 24. Traditional ROI is about process
  • 25. Social software is about exceptions
  • 26.  
  • 27. Ask for forgiveness...
  • 28. ...not permission
  • 29. Is the ROI needed to convince...?
  • 30. ...or to approve?
  • 31. No business case will sell social software to a firm that doesn’t already value collaboration in its culture. Larry Hawes http://lehawes.wordpress.com/2008/10/20/culture-trumps-roi/
  • 32. Chris Rasmussen of US National Geospatial Intelligence Agency.
  • 33. IBM saves $4.2m / year with tagging Distraction costs $840 / month / knowledge worker RMC Vanguard saves 30-45 mins per employee per day Socialtext sees 30% reduction in time on email IBM saves $16.5m / year with Instant Messaging http://jonmell.co.uk/category/roi
  • 34. Some tips for running pilot social media projects
    • Start small and work with just a few groups
    • Focus on groups who are enthusiastic and committed
    • Identify the group's business objectives at the outset
    • Review with the group how they currently try and meet those objectives and what software they use to do so
    • Select software to meet business needs, not the other way round
    • Don’t compromise ease of use - the key to a successful system
  • 35. How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008
  • 36. Contact details: [email_address] http://www.headsh ift.com http://jonmell.c o.uk http://www.twitter. com/jonmell