Speaker 4 Jon Mell

Uploaded on

How to get started: …

How to get started:
implementing social media in
your organisation

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008
  • 2.
    • Are you sure you want to talk to me about social software?
    • Travel ban
    • Procurement pressure
    • IT budget freeze
  • 3. Social networking - nothing to do with IT!
  • 4.  
  • 5.
    • A social company is an agile company
    • Ideas flow throughout an organisation
    • Senior management see what works and what doesn’t quickly
    • Succeed quickly or fail fast
  • 6. Safe document management option
  • 7. Risky wiki option
  • 8. Want to see something scary?
  • 9. What problem are you trying to solve?
  • 10. Is it a team problem or a community?
  • 11.  
  • 12.  
  • 13. Which links are the most valuable?
  • 14. This is the Sharepoint problem Well integrated with Office tools Extensible through web services Good for basic DMS and portals Terrible social tools Poor user experience low-level of user adaptability
  • 15. Building a better personal radar
    • A new relationship with informationMore peripheral, contextual flowsLess dependency on e-mailBetter findability, not storage
  • 16. Integrate with what users already know
  • 17. Know where you’re going... Email Social software
  • 18. ...and how you’re going to get there Email Social software Tags Wikis Feeds
  • 19. Succeed quickly...
  • 20. ...or fail fast
  • 21. Failure is OK with this
  • 22. Not with this
  • 23. R O i
  • 24. Traditional ROI is about process
  • 25. Social software is about exceptions
  • 26.  
  • 27. Ask for forgiveness...
  • 28. ...not permission
  • 29. Is the ROI needed to convince...?
  • 30. ...or to approve?
  • 31. No business case will sell social software to a firm that doesn’t already value collaboration in its culture. Larry Hawes http://lehawes.wordpress.com/2008/10/20/culture-trumps-roi/
  • 32. Chris Rasmussen of US National Geospatial Intelligence Agency.
  • 33. IBM saves $4.2m / year with tagging Distraction costs $840 / month / knowledge worker RMC Vanguard saves 30-45 mins per employee per day Socialtext sees 30% reduction in time on email IBM saves $16.5m / year with Instant Messaging http://jonmell.co.uk/category/roi
  • 34. Some tips for running pilot social media projects
    • Start small and work with just a few groups
    • Focus on groups who are enthusiastic and committed
    • Identify the group's business objectives at the outset
    • Review with the group how they currently try and meet those objectives and what software they use to do so
    • Select software to meet business needs, not the other way round
    • Don’t compromise ease of use - the key to a successful system
  • 35. How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008
  • 36. Contact details: [email_address] http://www.headsh ift.com http://jonmell.c o.uk http://www.twitter. com/jonmell