Speaker 4 Jon Mell


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How to get started:
implementing social media in
your organisation

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  • Speaker 4 Jon Mell

    1. 1. How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008
    2. 2. <ul><li>Are you sure you want to talk to me about social software? </li></ul><ul><li>Travel ban </li></ul><ul><li>Procurement pressure </li></ul><ul><li>IT budget freeze </li></ul>
    3. 3. Social networking - nothing to do with IT!
    4. 5. <ul><li>A social company is an agile company </li></ul><ul><li>Ideas flow throughout an organisation </li></ul><ul><li>Senior management see what works and what doesn’t quickly </li></ul><ul><li>Succeed quickly or fail fast </li></ul>
    5. 6. Safe document management option
    6. 7. Risky wiki option
    7. 8. Want to see something scary?
    8. 9. What problem are you trying to solve?
    9. 10. Is it a team problem or a community?
    10. 13. Which links are the most valuable?
    11. 14. This is the Sharepoint problem Well integrated with Office tools Extensible through web services Good for basic DMS and portals Terrible social tools Poor user experience low-level of user adaptability
    12. 15. Building a better personal radar <ul><li>A new relationship with informationMore peripheral, contextual flowsLess dependency on e-mailBetter findability, not storage </li></ul>
    13. 16. Integrate with what users already know
    14. 17. Know where you’re going... Email Social software
    15. 18. ...and how you’re going to get there Email Social software Tags Wikis Feeds
    16. 19. Succeed quickly...
    17. 20. ...or fail fast
    18. 21. Failure is OK with this
    19. 22. Not with this
    20. 23. R O i
    21. 24. Traditional ROI is about process
    22. 25. Social software is about exceptions
    23. 27. Ask for forgiveness...
    24. 28. ...not permission
    25. 29. Is the ROI needed to convince...?
    26. 30. ...or to approve?
    27. 31. No business case will sell social software to a firm that doesn’t already value collaboration in its culture. Larry Hawes http://lehawes.wordpress.com/2008/10/20/culture-trumps-roi/
    28. 32. Chris Rasmussen of US National Geospatial Intelligence Agency.
    29. 33. IBM saves $4.2m / year with tagging Distraction costs $840 / month / knowledge worker RMC Vanguard saves 30-45 mins per employee per day Socialtext sees 30% reduction in time on email IBM saves $16.5m / year with Instant Messaging http://jonmell.co.uk/category/roi
    30. 34. Some tips for running pilot social media projects <ul><li>Start small and work with just a few groups </li></ul><ul><li>Focus on groups who are enthusiastic and committed </li></ul><ul><li>Identify the group's business objectives at the outset </li></ul><ul><li>Review with the group how they currently try and meet those objectives and what software they use to do so </li></ul><ul><li>Select software to meet business needs, not the other way round </li></ul><ul><li>Don’t compromise ease of use - the key to a successful system </li></ul>
    31. 35. How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008
    32. 36. Contact details: [email_address] http://www.headsh ift.com http://jonmell.c o.uk http://www.twitter. com/jonmell