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Speaker 4  Jon Mell
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Speaker 4 Jon Mell



How to get started:

How to get started:
implementing social media in
your organisation



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Speaker 4  Jon Mell Speaker 4 Jon Mell Presentation Transcript

  • How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008
    • Are you sure you want to talk to me about social software?
    • Travel ban
    • Procurement pressure
    • IT budget freeze
  • Social networking - nothing to do with IT! View slide
  •   View slide
    • A social company is an agile company
    • Ideas flow throughout an organisation
    • Senior management see what works and what doesn’t quickly
    • Succeed quickly or fail fast
  • Safe document management option
  • Risky wiki option
  • Want to see something scary?
  • What problem are you trying to solve?
  • Is it a team problem or a community?
  • Which links are the most valuable?
  • This is the Sharepoint problem Well integrated with Office tools Extensible through web services Good for basic DMS and portals Terrible social tools Poor user experience low-level of user adaptability
  • Building a better personal radar
    • A new relationship with informationMore peripheral, contextual flowsLess dependency on e-mailBetter findability, not storage
  • Integrate with what users already know
  • Know where you’re going... Email Social software
  • ...and how you’re going to get there Email Social software Tags Wikis Feeds
  • Succeed quickly...
  • ...or fail fast
  • Failure is OK with this
  • Not with this
  • R O i
  • Traditional ROI is about process
  • Social software is about exceptions
  • Ask for forgiveness...
  • ...not permission
  • Is the ROI needed to convince...?
  • ...or to approve?
  • No business case will sell social software to a firm that doesn’t already value collaboration in its culture. Larry Hawes http://lehawes.wordpress.com/2008/10/20/culture-trumps-roi/
  • Chris Rasmussen of US National Geospatial Intelligence Agency.
  • IBM saves $4.2m / year with tagging Distraction costs $840 / month / knowledge worker RMC Vanguard saves 30-45 mins per employee per day Socialtext sees 30% reduction in time on email IBM saves $16.5m / year with Instant Messaging http://jonmell.co.uk/category/roi
  • Some tips for running pilot social media projects
    • Start small and work with just a few groups
    • Focus on groups who are enthusiastic and committed
    • Identify the group's business objectives at the outset
    • Review with the group how they currently try and meet those objectives and what software they use to do so
    • Select software to meet business needs, not the other way round
    • Don’t compromise ease of use - the key to a successful system
  • How to get started: implementing social media in your organisation Jon Mell, Headshift, October 2008
  • Contact details: [email_address] http://www.headsh ift.com http://jonmell.c o.uk http://www.twitter. com/jonmell