Shedding light on social networking for your business Thomas Power Founder Ecademy London Social Networking Conference 2008

From today … Deeper understanding of Social Networks Understand 3 secret ingredients Know how to … … build belonging … build member value … build revenue … succeed London Social Networking Conference 2008

Deeper understanding of Social Networks

Understand 3 secret ingredients

Know how to …

… build belonging

… build member value

… build revenue

… succeed

The world has changed London Social Networking Conference 2008

The world has changed London Social Networking Conference 2008

The world has changed 475M people online daily London Social Networking Conference 2008

475M people online daily

The world has changed London Social Networking Conference 2008 Source: Universal McCann Wave.3 – March 2008 - 17,000 daily users/29 countries

Children are changing our world London Social Networking Conference 2008

DNA of business social networks Community + Tools + Intention London Social Networking Conference 2008

Community + Tools + Intention

London Social Networking Conference 2008 Jan 2004 Sep 2008

Community: to leverage people – building deep networks London Social Networking Conference 2008

Tools: to create a wide community.. Blogging Marketplace Status Your personal network Auto responses Clubs – your own Micro Social network London Social Networking Conference 2008

Blogging

Marketplace

Status

Your personal network

Auto responses

Clubs – your own Micro Social network

Intention: breed success – why are they on/in your network? London Social Networking Conference 2008

21 st century business London Social Networking Conference 2008

From today … Deeper understanding of Social Networks Understand 3 secret ingredients Know how to … … build belonging … build member value … build revenue … succeed London Social Networking Conference 2008

Deeper understanding of Social Networks

Understand 3 secret ingredients

Know how to …

… build belonging

… build member value

… build revenue

… succeed

Links to further resources: tinyurl.com/6ywvwa London Social Networking Conference 2008 Social media shows on yBC: tinyurl.com/5mvk97

Links to further resources: tinyurl.com/6ywvwa