Marilyn Pratt of SAP #smo09 London

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15:00: Leading stakeholder communities. Long-time community expert and content strategist Marilyn Pratt discusses how communities are created to bring key stakeholders to the conversation. Her presentation will cover approaches to the moderator role and how enabling questions can help the conversation be more successful. By Marilyn Pratt (SAP)

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  • Marilyn Pratt of SAP #smo09 London

    1. 1. Leading Stakeholder Communities Marilyn Pratt SAP Community Evangelist
    2. 2. What is a Community Evangelist? The Rantings of an American Evangelist in London - Eric Ploen on Flickr http://www.flickr.com/photos/eaploen/158806079/
    3. 3. What is a Community Evangelist? The Rantings of an American Evangelist in London - Eric Ploen on Flickr http://www.flickr.com/photos/eaploen/158806079/
    4. 4. Jane Jacobs – Community Advocate <ul><li>Jane Jacobs (1916-2006) an urbanist and activist whose writings championed a fresh, community-based approach to city building </li></ul>Photo credit: Maggie Steber, Planning Magazine , September 1986.
    5. 5. Jane Jacobs vs Robert Moses
    6. 6. Jane Jacobs vs Robert Moses
    7. 7. Jane Jacobs - Death and Life of Great American cities <ul><li>Bottom Up Community Planning </li></ul><ul><li>Empowering Local Citizens –Social Capital </li></ul><ul><li>Participatory planning </li></ul><ul><ul><ul><li>Noisy, combative, iterative and reliant on community involvement </li></ul></ul></ul><ul><li>Competitive elements in an Ecosystem doth a healthy Ecosystem make </li></ul>
    8. 8. Walking Conversation <ul><li>You’ve Got to Get Out and Walk </li></ul><ul><li>Listen to the locals </li></ul><ul><ul><li>Ask them for their shortcuts </li></ul></ul><ul><ul><li>What are some important meeting spaces in your neighbourhood? </li></ul></ul><ul><ul><li>Where do you feel most comfortable? </li></ul></ul><ul><ul><li>Is there an important question or issue that people should talk about? </li></ul></ul>
    9. 9. The Healthy Community – 3D’s <ul><li>Diversity </li></ul><ul><li>Density </li></ul><ul><li>Dynamism </li></ul>
    10. 10. Diversity in SAP Community Network <ul><li>In >200 countries and territories worldwide (led by: U.S., Germany, India, Japan, UK, China…) </li></ul>
    11. 11. Diversity in SAP Community Network <ul><li>Geeks and Suits </li></ul>
    12. 12. Dynamism in SAP Community Network <ul><li>Coffee Corner </li></ul>
    13. 13. A Place to Rant
    14. 14. ESME Project <ul><li>“ The Web 2.0 application has been adapted for day-to-day use in an enterprise environment. It serves to identify company employees with particular knowledge or expertise, and networks these experts together so that they can exchange information” </li></ul>Dick Hirsch, Siemens, SAP Mentor Process Improvement Community - BPX
    15. 16. Density in SAP Community Network <ul><li>Over 1.6 Million Participants </li></ul><ul><li>4157 Moderated Bloggers </li></ul><ul><li>751 Expert Bloggers </li></ul><ul><li>130 Blog Moderators </li></ul><ul><li>> 120,000 members have contributed their knowledge/ experience </li></ul><ul><ul><li>>80,000 last year </li></ul></ul><ul><ul><li>>7,000 highly active (>250 points) </li></ul></ul><ul><li>Wiki spaces grew to ~100 within 18 months </li></ul>
    16. 17. Density in SAP Community Network <ul><li>5,500 posts per day in discussion forums </li></ul><ul><ul><li>250 major topic categories </li></ul></ul><ul><ul><li>Over 1 million discussion threads </li></ul></ul><ul><ul><li>Over 5 million posts </li></ul></ul><ul><ul><li>~17 minutes until first answer / reply, on average </li></ul></ul><ul><ul><li>Typically four answers to each question, on average </li></ul></ul><ul><ul><li>84% of all discussion threads are closed as complete </li></ul></ul>
    17. 18. Jane Jacobs - Death and Life of Great American cities <ul><li>Engaged amateurism </li></ul><ul><ul><li>“ Expert” communities can be communities of local expert questioners asking “good questions” </li></ul></ul><ul><ul><li>The more superfluous the evangelist becomes to the conversation the more successful and healthy the community </li></ul></ul>
    18. 19. Engaged Amateurism in Solving a Community Mystery
    19. 20. London Cholera Epidemic 1854 <ul><li>&quot;The most terrible outbreak of cholera which ever occurred in this kingdom, is probably that which took place in Broad Street, Golden Square, and the adjoining streets, a few weeks ago.&quot; </li></ul><ul><ul><ul><li>- John Snow, September 1854 </li></ul></ul></ul>
    20. 21. Stephen Berlin Johnson – Ghost Map <ul><li>Amateurism </li></ul><ul><li>Cross-Disciplinary Thinking </li></ul><ul><li>Local Knowledge </li></ul><ul><li>Solutions came from many sources </li></ul><ul><li>Henry Whitehead local Soho minister was incredibly connected and helped scientist John Snow crack the case </li></ul><ul><li>1866 – listen to reason, listen to the locals = result large scale metropolitan living sustainably </li></ul>
    21. 22. Start a Community Garden <ul><li>Support a sustainable, walkable community (helicoper visits and unsightly billboards do not sustainability make </li></ul><ul><li>Organize a neighbourhood “clean-up” </li></ul><ul><li>Participate in activities that build relationships between people in the community </li></ul>
    22. 23. Leading Stakeholder Communities Marilyn Pratt SAP Community Advocate Supporting Local Neighbourhoods

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