Keynote 2 Julie Meyer

Value Creation through Social Media for Companies
From the Digital Island to Entrepreneur Country
Presented by Julie Meyer
Somesso – Zurich 2008
31 October 2008

What I’m going to cover today…
The Corporate Environment in 2008
A Cambrian Explosion
The Consumerisation of Technology
Top of Mind for the CEO in 2008
The New Music Industry in Robust Health
The Role of the Entrepreneur
Don’t Play Small

The Corporate Environment in 2008
Unstructured Data which needs to be accessed and searched
Federated
Collaboration across different work locations vital
Collective intelligence is
the best defence against Black Swans and
a good predictor of Tipping Points
Mass Entrepreneurship or Individual Capitalism is the big trend for the 21 st Century
Everyone is building their own P&L and Brand
In order to succeed, one needs to be open to negative PR [the mirror held up to oneself] – as you can’t control brand image – you can only create superior feedback loops
Asymmetrical strategies have power
Technology
Virtual is Real
Clouds on the Horizon

“ A quiet revolution is underway, led by the world’s most rapidly developing economies – with the least to spend and the most to gain” – Jonathan Schwartz
By 2012, 90% of the world’s companies will be using open source software - Gartner
Barriers to global trade have never been lower, nor has communication ever been simpler, driving political reform, cultural transparency, social progress and a tidal wave of wealth creation – all driven by the internet but actually more than that – driven by an endorsement of technology freedom.
Free is not proprietary, embraces collaboration, openness and standards – without royalties or risk or patent litigation
MySQL, Ubuntu, Open Office
OpenOffice.org is a free office software suite used by approximately 100 m users across the world with concentrations in the developing world

Connectivity Drives Simpler, Safer, Smarter
When virtualizing applications to be used by people who care nothing about computers or technology, the key thing we want to virtualize or hide from the user is complexity.

A Cambrian Explosion?
Cambrian Explosion - the period over 500 million years ago when the rate of evolution accelerated by an order of magnitude, giving rise to both more complex animals and a far greater diversity of organisms.
Partly due to the cell being perfected and standardized, so evolution could focus its energies in using these essentially commoditized cells in far more complex and diverse ways.
Digital components following the path of cells in biology
The IT industry spent a considerable fraction of its energies developing the basic components.
Now that they are essentially standardized, commoditized and good enough for most purposes, we see both the emergence of massively scalable systems—i.e., cloud data centers—as well as a huge increase in the number and diversity of IT-based devices connected to the cloud.
These include mobile phones, sensors, cars, consumer electronics, medical equipment, as well as classic personal computers.

Continuing Web Evolution
Early Web
Access and Find
Web 2.0
Share and Collaborate
Visual Immersive Web
Experience, Participate and Co-Create

The Rise of the Consumer
½ Trillion Annual Web Searches
2 Billion Videos Viewed Every Day
1 Billion Consumer Email Boxes
1 Billion IM Users
100’s of Millions using Social Networking Sites Daily
100,000 Blogs Created Daily

What we learned from Skype The Consumerisation of Technology
That the Consumer World would heavily influence a fully connected business world
That new products and services would be adopted by individuals who would bring them into the enterprise changing the adoption process of new technologies
That success had nothing to do with P2P VOIP but “free calls on the web”
That marketing trumps technology again and again

Top of Mind for the CEO in 2008
The Network Orientation to Business
Two Way Dialogue with your customer
Marketing Becomes Analytical
Collective Intelligence
Customer Service is a Right
Affinity Groups Moving Online
Communications should be easy
Voice-powered applications are defining the ultimate in user interface

Business is Network-Oriented More than just the Social Networking Fad
In this Web 2.0 Phase, the winners are those firms who can align the economics of the ecosystem in which they operate for all the players in the ecosystem
Monitise – Mobile Banking
IndependentIP – Content Asset Management
Lickerish – Celebrity Photography
So the opportunities might be to Disrupt the established order of the Industry or to Enable it
Software Industry changing
Supply Chains become Supply Networks
Many to Many Connections in an industry are enabled

Monitise Plc Interconnect Mobile Banking
Monitise (MONI) provides a mass market mobile banking and payment service built on the trusted ATM switch infrastructure.
Creates a seamless link between mobile handsets and customer bank accounts and uses banking-grade 2 factor authentication (2FA) technology, protecting against fraud.
The service is delivered via a partnership with the major financial Institutions, mobile operators and payment services belonging to its ecosystem.
Monitise milestones include:
2003 Vocalink JV – 37% UK banking market,
2007 US Metavante JV – access to 8,600 financial services,
Visa Europe Partnerships – access to 348m cards in Europe,
MoniTrust – platform for near field communication, payment and ticketing,
MoniHome – international remittances,
circa 150,000 users in UK,
MoniGive – money transfer to user's own favourite charity.

Independent IP A Linked-In Application for Music
The next generation in digital music distribution technology
Software platform, FUGA™, is the solution for the creation, management and delivery of digital media catalogues
Collaborative environment where contracts and licensing terms can be negotiated
Digital content owners can manage the entire supply chain and never lose control over digital assets
Ideal for large and small content owners and labels to manage everything from promotion, to networking, to finances and sales tracking
FUGA connects and empowers the music industry, creating a network of trade partners via a secure B2B platform

Lickerish “Celebrity image archive syndication”
A high quality image and video agency that syndicates images for some of the world’s best photographers as well as publishing companies.
By leveraging burgeoning web and mobile technologies, Lickerish is able to change the way content is created and distributed, putting the talent and photographers back in control.
Exclusive content is increasingly more difficult and costly to procure, driving the adoption of syndicated services such as Lickerish.
Talent and photographers are already flocking to this model as for the first time, it gives them control and a profit incentive from the joint venture on the content creation.
Lickerish finances their photo shoots and gives the photographer and talent a percentage of sales. Lickerish obtains the licensing rights and provides the talent management with the control over image selection.
Lickerish is already operational in the UK and USA and has achieved over $1m in revenues in 2007.

Connectivity Drives Simpler, Safer, Smarter
When virtualizing applications to be used by people who care nothing about computers or technology, the key thing we want to virtualize or hide from the user is complexity.

Corebridge “Integrated communications”
Corebridge is an enterprise software publisher that develops and commercialises integrated communications applications that sit in between enterprise communication infrastructure and business applications - to improve business productivity, customer satisfaction, and reduce communications costs.
Corebridge’s offering links together various forms of communication (e.g. fixed line / mobile telephony, email and instant messaging), with line-of-business applications (e.g. order management systems, ERP, and Customer Relationship Management systems), and presents information from each in a single consolidated view - delivering true convergence between voice and data.
Clients: Jardine One Hong Kong, GroupAMA insurance UK, Bank of America, DHL, Kawasaki, Hankook, Quicksilver, Alcatel, ecouriers, Hartmann, Gaz Naturel, Credit Lyonaisse Bank of Asia, Royal Canin, Manignet etc.

TenUK Customer Service is a Right
Comprehensive concierge and lifestyle management company
Offers a wide variety of services to busy people and white label solutions for corporate clients
Lifestyle entertainment services
Lifestyle services abroad
Lifestyle services in the home
Green services
Public sector services
Effectively created the lifestyle management market and is acknowledged as the market leader
Highly trained intelligent personnel back by award-winning technology
Over 100 000 registered users
Named 'Service Business of the Year' at 2008 Fast Growth Awards
#46 in Real Business Hot 100 List 2008

Zopa Customer Service is a Right
Social lending marketplace
Sidesteps banks by connecting lenders and borrowers
More efficient than traditional lending so better rates for both parties
More transparent – borrowers can see where their money is going and lenders where their money has come from
Managed process mitigates risk for lenders
24/7 – no waiting for the bank to open
Zopa won 'Most Threatening Non-bank Competitor' at the Retail Banker International Global Awards
Concept and model has been emulated by Prosper (US), Smava (Germany) and Boober (the Netherlands)

10Duke Affinity Groups Moving Online
White label social network solution which specialises in building vertical social networks for existing offline communities
Can create fully operational online social networks in a matter of weeks
Full spectrum of functionality offered as suite of 'widgetised' components - can use individually or in any combination
Technological advantage is in seamless integration of components when deployed together
Arsenal Football Club is due to launch using 10Duke technology
Maserati, Ben & Jerry's and Unpluggit have used pieces of 10Duke's technology

Voice-powered applications are defining the ultimate in user interface
SpinVox does one thing very well, convert Voice to Content.
The world’s largest private speech technology company
SpinVox captures spoken messages, converts them into text and delivers them to SMS text or email; blogs; social media walls and spaces or unified communications environments.
Live Learning Phenomenon
Scale
In the first half of 2008, record volumes were achieved; 6 million people now use SpinVox in their daily messaging.
Go to Market is Everything
12 Carrier deployments in the last year have proven that SpinVox has the Carrier-grade scalability to deliver the real-time, accurate voice to text conversion on any device, anywhere and at anytime. In fact, SpinVox is the fastest growing network service feature in years.
`You were busy... so I spoke you a text instead’ to `I’m busy, but there’s always time to speak you a text message` and `I really want to share this moment with my social network.`"

The Record Industry has treated the Customer with contempt
Old Record Industry dying
New Music Industry in Rude Health
Different Entities taking different parts of the Record Industry

Digital Value Chain Technology Platform / Tools User Experience Great Idea Syndication Commercialise Data / Community Ads Sales Marketing / Branding Content Business Development Business Affairs Investment User Experience A&R Marketing Content Clearance Syndication

SliceThePie Financing Engine for the Music Industry
SliceThePie have harnessed the wisdom of the crowd to expose talent.
SlieThePie enables users to:
Discover music
Invest in music and artists
Profit from the success of new and established artists
On SliceThePie:
Artists can raise money directly from their fans to professionally record albums
Fans can become emotionally and financially involved at all levels of the music industry - scouting, breaking, investing in and influencing real artists
Investors can gamble on, trade in and profit from the success of these artists
Artists who secure finance pay SliceThePie a small royalty on album sales but keep all their copyright and publishing rights.

Crowd-Sourcing – securing feedback and ideas from the people who know the products best: the customers
Oxfam asks its members to come up with a new slogan
Google is sending GPS units to India and recruiting a small army of volunteers to chart the country’s roads for its maps
Dell Hell becomes transformed
Starbucks – mystarbucksidea.force.com
P&G – 50% of its new products from the outside
Amazon – Mechanical Turk – mturk.com

He/she has the market insight
He/she is the value creator
He/she is the hero
Follow the Entrepreneur

What Entrepreneurs Do Inside Companies - They get out and create a market storm
Entrepreneurs, if they're good, have the best insight into how particular markets are developing. They are in the "eye of the storm," dealing every day with how markets are dynamically evolving.
Entrepreneurs also think differently. They see things that others don't. They feel compelled to make stuff happen, often simply because they see something that doesn't exist yet—and should.
Sometimes that blind faith leads to catastrophe, but more often, entrepreneurial insights eventually turn into step changes in how industries operate.

Don’t Play Small Be Fearless
“ Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? …. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. …. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
- Marianne Williamson

“ We have the power within to build the world anew” – - Thomas Paine

Only connect! That was the whole of her sermon. Only connect the prose and the passion,
and both will be exalted, …. Live in fragments no longer. Only connect...
--E.M. Forster, Howards End
THANK YOU – Julie@ariadnecapital.com

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Keynote 2 Julie Meyer

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