Frans van der Reep of Inholland University #smo09 London
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16:15: The ‘tribalization’ of business. A chance to take a step back and look at the day’s presentations and discussions in the context of the wider evolution of business practices. By Frans van ...

16:15: The ‘tribalization’ of business. A chance to take a step back and look at the day’s presentations and discussions in the context of the wider evolution of business practices. By Frans van der Reep (InHolland University)

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Frans van der Reep of Inholland University #smo09 London Presentation Transcript

  • 1. CSN From Lean & Mean to Lean & Meaningful Frans van der Reep London, May 15th 2009 Somesso www.inholland.nl/digitalworld.nl www.nextpractice-institute.com
  • 2. What happens in Western Society? Push oriented Pull oriented TOPDOWN ICT PLANNING MARKETING TOPDOWN POLITICS LINUX / WIKI /CSN PROTOTYPING SALES COURTS OF JUSTICE NEWSPAPER © F. van der Reep EUROPEAN RULING PRIVATE INITIATIVES REFERENDUM INNOVATION PLANNING
  • 3. What happens in the business arena? Push oriented Pull oriented Focus on continuity Rule based behaviour Focus on flexibility Principle based behaviour © F. van der Reep Big companies Small companies
  • 4. © F. van der Reep Trends: CSN creates the personal age
    • Back to the Middle Ages and tribes?
    • Inside is outside
    • If you’re not seen, you’re off
    • From rule based tot principle based decisionmaking
    • The game is about flexibility, not continuity
    • The web turns everyone into an entrepreneur:
    “ virtual fosters physical”
  • 5. The Transition: Quotes @somesso
    • 20th Century
    • Top down marketing
    • Plans & Strategy
    • Mainframes
    • Structure:
      • Cooperation is calculation
    • Silos
    • Mass
    • Compliance
    • Ego: I‘m special
    • 21st Century
    • Unmarketing,Webfullness
    • SHIP IT & ACT
    • Perpetual Beta
    • Back to Human
      • Cooperation is personal decision
    • Presencing
    • Personalised
    • Diversity
    • Togetherness: I‘m not special
    © F. van der Reep
  • 6. OUTSOURCING CORE EXCELLENCE BPM OPERATIONAL EXCELLENCE Who’s my PAL COMMUNICATIONAL EXCELLENCE MANAGEMENT & CONTROL CONTROL EXCELLENCE © F. van der Reep simple complex dynamic environment static environment Recognise and accept diversity& subcultures
  • 7. Core, Control and Operational Excellence are for sale. Copy and past processes, activities  and assets. Therefore no space lasting differentiation.   Communicational excellence isn’t. If your company has it, you are 2-5 years ahead of your competitors.  Building communicational excellence is a long-term “cultural” process.  Therefore very hard to copy and  a lot of space for differentiation. CSN is an investment in communicational excellence Just to think about
  • 8. © F. van der Reep simple complex CAMOUFLAGE Accept multiple viewpoints Stand up
  • 9. Place: Maintainer, focus on what is known Space: Entrepreneur, focus on what is not known visible certain static invisible uncertain dynamic Right Practice Control Hold grip Best Practice Enlarge quantity Shared Practice Outsourcing Delegate Next Practice Enhance Relationships Trust “ Space” and “Place ”
  • 10. Place: Non-assertive” Space: “ assertive” “ closed” “ open” Right Practice Control Hold grip Best Practice Enlarge quantity Shared Practice Outsourcing Delegate Next Practice Enhance Relationships Trust Personality mapping
  • 11. © F. van der Reep Invitation
    • from Survival of the fittest
    • to
    • Survival of the most cooperative
    • Develop the talent to spot talent
    • Regard your colleagues as entrepreneurs
    • Find your PAL: trust crowd sourcing and corporate social networking
    • Connect the various matching principles in the company
    • Connect and cooperate are key
    The difference between just working together driven from parallel self-interest and real cooperation is 30% cost The difference between just working together driven from parallel self-interest and real cooperation is 30% cost
  • 12. Topperformers ar not competitive Just to think about What drives you?
  • 13. Back to the The Human Age. So……
    • Accept multiple view points
    • Be teacher as well as student
    • Avoid tunnelvision. Dialogue prevents misjudgments
    • Always thank your friends
    • Implement and use social media: ‘big companies’ should feel as ‘small companies’, especially for the customer.
    • Principle based management. Human centered ICT
    © F. van der Reep The difference between just working together driven from parallel self-interest and real cooperation is 30% cost Get ready to get real
  • 14. Be transparant, consequent and clear in your intentions © F. van der Reep Cooperation is a personal decision