Eugene Lee of SocialText #smo09 London
Upcoming SlideShare
Loading in...5
×
 

Eugene Lee of SocialText #smo09 London

on

  • 1,600 views

10:55: Internal comms: Improving relations and efficiency. SocialText CEO Eugene Lee examines the importance of social media and enterprise 2.0 software with regards to internal communication and ...

10:55: Internal comms: Improving relations and efficiency. SocialText CEO Eugene Lee examines the importance of social media and enterprise 2.0 software with regards to internal communication and improving relationships with employees along with general efficiency. By Eugene Lee (SocialText)

Statistics

Views

Total Views
1,600
Views on SlideShare
1,591
Embed Views
9

Actions

Likes
2
Downloads
16
Comments
0

4 Embeds 9

http://somesso.com 4
http://www.somesso.com 3
http://www.slideshare.net 1
http://old.somesso.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Eugene Lee of SocialText #smo09 London Eugene Lee of SocialText #smo09 London Presentation Transcript

  • Social Media and Social Software Inside Eugene Lee CEO Socialtext @eugenelee SOMESSO London ‘09
  • Social Media is Great but… “ How can we collaborate with our customers when we can’t collaborate with ourselves?” - CEO, Marketing Agency http://www.flickr.com/photos/beigephotos/3144752365/
  • Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Organization Strategy
  • Social Software Platform Socialtext Dashboard Manage attention with personalized widget-based dashboards Socialtext Workspace Flexible collaboration with wiki workspaces and weblogs Socialtext People Discover connections with social networking for your people Socialtext Signals Simple sharing with social messaging for your people Web-Oriented Architecture Integrated User Experience Socialtext Desktop
  • From Friending to Insight The Depth of True Enterprise Social Software Who is working on what? Who worked on this before? Who should I be working with? Insight Who knows where something is? What are you working on? What have you learned? Who can help me? Context, Relevance, Updates Who knows what? Who works with whom? Who knows who knows what? Implicit Social Networking Who are you? Who do you know? Explicit Social Networking
  • External Use Cases http://www.flickr.com/photos/mdu2boy/437632262/
  • Talk/Tell http://www.flickr.com/photos/sundazed/2721894796/
  • Amplify http://www.flickr.com/photos/markusschoepke/245292284/
  • Listen http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/His_Master%27s_Voice.jpg/250px-His_Master%27s_Voice.jpg
  • Monitor http://www.flickr.com/photos/soldiersmediacenter/488224475/
  • Ask http://www.flickr.com/photos/kiranj_29/62734113/
  • Answer http://www.flickr.com/photos/vitorcastillo/2994723741/
  • Answer
  • Feedback http://www.flickr.com/photos/visualpanic/2695165112/
  • Converse http://www.flickr.com/photos/eye2eye/50892860/
  • Internal Use Cases ttp://www.flickr.com/photos/jbalazs/724615669/
  • Status Updates http://www.flickr.com/photos/60588258@N00/3226699355/
  • Ask http://www.flickr.com/photos/orsorama/138560428/
  • Share
  • Discover
  • In Between External and Internal http://www.flickr.com/photos/superciliousness/40279240/
  • Monitor
  • React http://www.flickr.com/photos/rickydiver/184712100/
  • Discuss http://www.flickr.com/photos/ghindo/1739299123/
  • Coordinate http://www.flickr.com/photos/chewonki_mcs/3111341032/
  • Integration beyond Microblogging http://www.flickr.com/photos/elsie/1419238432/
  • Collaboration http://www.flickr.com/photos/islandfreedom/2728679996/
  • Knowledge http://www.flickr.com/photos/ginnerobot/2549674296/
  • Co-Creation
  • Intranet 2.0
  • Enterprise Considerations http://www.flickr.com/photos/zenobia_joy/3326569273/
  • Security http://www.flickr.com/photos/zebble/6080622/
  • Privacy http://www.flickr.com/photos/pong/2404940312/
  • Integration http://www.flickr.com/photos/elsie/8229790/
  • Benefits? http://www.flickr.com/photos/tracy_olson/61056391/
  • Breaking Down Silos http://www.flickr.com/photos/zoomzoom/304135268/
  • “ Watercooler ROI”
  • Finding Stuff Faster http://www.flickr.com/photos/supermoving/358114681/
  • Faster Cycle Times http://www.flickr.com/photos/neeta_lind/2216085742/
  • Better Decisions Better Faster Transmit faster Coordinate better Choose decisions better Amplify weak signals http://www.flickr.com/photos/seatbelt67/502255276/
  • A transparent world Photo Credit: http://www.flickr.com/photos/e3000/1561440998/
  • Recommended Reading
  • Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Culture Strategy
  • Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners
    • Discovery
    • Expertise Location
    • Decision making
    • Transparency
    • Co-Creation with Customers and Partners
    • Knowledge Mgt
    • Collaboration
    • Customer Communities
    • Collaboration with customers and partners
    Operations Organization Strategy
    • Org Learning
    • Best practice sharing
    • People- and process-based collab
  • Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Culture Strategy Large Tech Co Egon Zehnder Internat’l mktg Large UK Law Firm Acumen Fund Emergent Solutions NetSuite Sick Kids Hospital
  • Case Example: Acumen Fund Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Intranet 2.0 Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Grantees Network Project Team Spaces
  • Case Example: Large Tech Company Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Support Team Knowledge- base Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Customer- facing Knowledge- base Dialogue with Engineering
  • Case Example: Large UK Law Firm Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Client Service Team Spaces Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Client collaboration Firm-wide Know-How repo
  • Case Example: mktg Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Firm-internal Micro- blogging Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Client collaboration FAN Social networking
  • Focus On People
  • Thank You