Eugene Lee of SocialText #smo09 London

Social Media and Social Software Inside Eugene Lee CEO Socialtext @eugenelee SOMESSO London ‘09

Social Media is Great but… “ How can we collaborate with our customers when we can’t collaborate with ourselves?” - CEO, Marketing Agency http://www.flickr.com/photos/beigephotos/3144752365/

Social Software Value Matrix Create new interactions Improve existing interactions Within a single silo Across multiple silos With customers and partners Business Innovation Organizational Transformation Business Model Transformation Operational Improvement Communications Improvement Partnership Improvement Operations Organization Strategy

Social Software Platform Socialtext Dashboard Manage attention with personalized widget-based dashboards Socialtext Workspace Flexible collaboration with wiki workspaces and weblogs Socialtext People Discover connections with social networking for your people Socialtext Signals Simple sharing with social messaging for your people Web-Oriented Architecture Integrated User Experience Socialtext Desktop

From Friending to Insight The Depth of True Enterprise Social Software Who is working on what? Who worked on this before? Who should I be working with? Insight Who knows where something is? What are you working on? What have you learned? Who can help me? Context, Relevance, Updates Who knows what? Who works with whom? Who knows who knows what? Implicit Social Networking Who are you? Who do you know? Explicit Social Networking

External Use Cases http://www.flickr.com/photos/mdu2boy/437632262/

Talk/Tell http://www.flickr.com/photos/sundazed/2721894796/

Amplify http://www.flickr.com/photos/markusschoepke/245292284/

Listen http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/His_Master%27s_Voice.jpg/250px-His_Master%27s_Voice.jpg

Monitor http://www.flickr.com/photos/soldiersmediacenter/488224475/

Ask http://www.flickr.com/photos/kiranj_29/62734113/

Answer http://www.flickr.com/photos/vitorcastillo/2994723741/

Answer

Feedback http://www.flickr.com/photos/visualpanic/2695165112/

Converse http://www.flickr.com/photos/eye2eye/50892860/

Internal Use Cases ttp://www.flickr.com/photos/jbalazs/724615669/

Status Updates http://www.flickr.com/photos/60588258@N00/3226699355/

Ask http://www.flickr.com/photos/orsorama/138560428/

Discover

In Between External and Internal http://www.flickr.com/photos/superciliousness/40279240/

Monitor

React http://www.flickr.com/photos/rickydiver/184712100/

Discuss http://www.flickr.com/photos/ghindo/1739299123/

Coordinate http://www.flickr.com/photos/chewonki_mcs/3111341032/

Integration beyond Microblogging http://www.flickr.com/photos/elsie/1419238432/

Collaboration http://www.flickr.com/photos/islandfreedom/2728679996/

Knowledge http://www.flickr.com/photos/ginnerobot/2549674296/

Co-Creation

Intranet 2.0

Enterprise Considerations http://www.flickr.com/photos/zenobia_joy/3326569273/

Security http://www.flickr.com/photos/zebble/6080622/

Privacy http://www.flickr.com/photos/pong/2404940312/

Integration http://www.flickr.com/photos/elsie/8229790/

Benefits? http://www.flickr.com/photos/tracy_olson/61056391/

Breaking Down Silos http://www.flickr.com/photos/zoomzoom/304135268/

“ Watercooler ROI”

Finding Stuff Faster http://www.flickr.com/photos/supermoving/358114681/

Faster Cycle Times http://www.flickr.com/photos/neeta_lind/2216085742/

Better Decisions Better Faster Transmit faster Coordinate better Choose decisions better Amplify weak signals http://www.flickr.com/photos/seatbelt67/502255276/

A transparent world Photo Credit: http://www.flickr.com/photos/e3000/1561440998/

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Eugene Lee of SocialText #smo09 London

by Arjen Strijker on May 20, 2009

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Eugene Lee of SocialText #smo09 London — Presentation Transcript