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Enabling a Globally Engaged Organization with Social Media Deborah Hudson Global Head of Internal Communications Zurich Financial Services
Zurich’s model of the employee engagement journey
Leading during an ongoing crisis ,[object Object],[object Object],[object Object],DJIA 30   FTSE 100   Zurich
Leadership is driving engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Face to face …  plus ,[object Object],[object Object],[object Object],New/social media –  YouTube  posting – immediacy, authenticity – think, feel, do CEO Blog “… a new less formal way of communicating, but unusual times demand unusual actions, and if today's market environment isn't unusual than I'm not sure what is.”
Face to face …  plus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The C.E.O. Now Appearing on YouTube May 10, 2009 Enhance Your Brand with Video June 9, 2009 Media recognition
Measuring success in an interim phase… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Deborah Hudson - Social Media in the finance sector today

  • 1. Enabling a Globally Engaged Organization with Social Media Deborah Hudson Global Head of Internal Communications Zurich Financial Services
  • 2. Zurich’s model of the employee engagement journey
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