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Christophe Langlois - Banking
 

Christophe Langlois - Banking

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Empowering bank service representatives with better tools for client facing initiatives and CRM ...

Empowering bank service representatives with better tools for client facing initiatives and CRM
Christophe Langlois - Founder, Visible-Banking

More: http://somesso.com/blog/2009/10/christophe-lanlois-video-teaser/

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  • Hi Christophe,

    I really like your work. Interesting statistics about the Banking Industry on social media in the presentation and in your blog.

    Arnould
    www.finroad.com
    The Financial Markets Network
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  • Hi Chrisotphe,

    great to find your slides here. Great Presentation. Thanks a lot. My blogpost about Somesso 2009 is now online. www.finance20.de
    Hope to see you soon
    Boris
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    Christophe Langlois - Banking Christophe Langlois - Banking Presentation Transcript

    •  
    • Visible-Banking.com/finovate
    • Visible Banking: 100% Social Media Visible-Banking.com (since February 2007) Visible Banking Page (since August 2008) @Visible_Banking (since February 2009) Stats (October 09) -> 1k rss readers -> 75+ video interviews -> 30+ events Stats (October 09) -> 360+ fans -> 30+ videos -> 80+ posted items Stats (October 09) -> 1345+ followers -> 1250+ updates -> 19+ listed Mission: help financial institutions across the world better UNDERSTAND and LEVERAGE social media, successfully engage with people, and build trusted relationships.
    • Visible-Banking.com: Exclusive Content http://Visible-Banking.com Interviews Directory Social Media Watch
    • Links on BIT.LY/BanksMustUseTwitter
    • Social Media: Key Concerns & Mistakes Ownership Risk / L&C Budget / ROI Not for US Tone of Voice Budget Allocation Value & Reward Just Another Channel Concerns Mistakes
    • Still Doubting the Power of Social Media? 2 months 4,000+ members 3 weeks 420,000 views
    • A Phased Approach to Social Media Intranet 2.0 Online Banking B-to-B projects B-to-C projects Risk Complexity IMPROVE MEASURE ENGAGE PARTICIPATE LISTEN LEARN OPEN Open Restricted Restricted
    • Social Media? People First!
      • Internally
        • subject matter experts, social media champions, senior management, employees, community managers
      • Externally
        • contributors, detractors, advocates, clients, prospects, industry experts, prominent bloggers
      Employees = Rockstars
    • The Key to Success: Reward Your Users Successful Social Media Initiatives, Buzz & WOM Active Communities Fun / Experience Visibility Exclusive Content Contest / Prizes
    • Social Media – VB Recommendations
      • LEARN About Social Media & Finance
      • Start LISTENing NOW!
      • Increase your Official Presence
      • Be different: People 1 st , Tone, Content
      • Make it EASY & REWARD your “Members”
      • Cross-Market your Social Media Initiatives
      • Spend Wisely, Don’t reinvent the wheel!
      • Identify Right Success Criteria
    • Wells Fargo 2.0: Create Emotions
    • Advanta: Ambassador for the SME Sector
    • Severus CU’s ‘Young & Free in Alberta’ Organize a Competition to Find your Community Manager
    • TWITTER
    • Twitter in Numbers $3 million for Dell $1 billion valuation 20-25 million users 2009 18-49 years old
    • Misconceptions: Customer Service on Twitter
      • Just a Stunt
      • Lack of Consistent Customer Experience
      • Not Secure
      • UGC vs L&C
      • Not Scalable
      • Too Resource Demanding
      • Secure Web-Chat
    • Twitter is Versatile
      • What for?
        • Reputation Management & Real-Time Market Intelligence
        • Customer Service
        • Event Management
        • Amplify & Measure Buzz for your Social Media Initiatives
        • Sales & Promotion
      • Advice
        • Follow the Thought Leaders & your Influencers
        • Personalize your Official Page(s)
        • Post between 5-10 Updates per working day
    • Twitter Watch: 710 Accounts, 38 Countries Source: Visible Banking Twitter Watch (September 09) http://Visible-Banking.com/VBTW Top Countries Types of FIs September Activity Daily Growth since Creation (AVG)
    • FIs & Customer Service on Twitter
    • Start Now... Leverage Later
    • Follow Tweeple to DM Them & Listen
    • SM 2 : Smart Marketing & Social Media
    • Deal w/ Hacking & Don’t Be The Spammer! Hacking Spamming
    • @Ask_WellsFargo - Best Practice
    • @Ubank - Customer & Employee Advocacy Wow, our first recruit via Twitter! @UBank would like to welcome @robertsheridan to the team. Thanks for joining us Robert! 3:14 AM Mar 20th from web The thoughts of every UBank team member are with those impacted by the Victorian Bushfires2:57 PM Feb 8th from web Reward http://bit.ly/UBank
    • Twitter & ROI – Success Story 1
    • Twitter & ROI – Success Story 2
    • Twitter & ROI – Success Story 3
    • Innovation: Banking on Twitter
    • Twitter is (not only) for Celebs
    • Thanks for Listening – Contact Us
      • I
      • Christophe Langlois
        • Cell: 0044 (0)7736 446 357
        • Email: [email_address]
        • Linkedin: http://linkedin.com/in/christophelanglois
        • Visible Banking: http://bit.ly/VBSpeaking
      IMPROVE MEASURE ENGAGE PARTICIPATE LISTEN LEARN Subscribe Become a FAN Follow us
    •