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Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
Christophe Langlois - Banking
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Christophe Langlois - Banking

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Empowering bank service representatives with better tools for client facing initiatives and CRM …

Empowering bank service representatives with better tools for client facing initiatives and CRM
Christophe Langlois - Founder, Visible-Banking

More: http://somesso.com/blog/2009/10/christophe-lanlois-video-teaser/

Published in: Economy & Finance, Technology
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  • 1.  
  • 2. Visible-Banking.com/finovate
  • 3. Visible Banking: 100% Social Media Visible-Banking.com (since February 2007) Visible Banking Page (since August 2008) @Visible_Banking (since February 2009) Stats (October 09) -> 1k rss readers -> 75+ video interviews -> 30+ events Stats (October 09) -> 360+ fans -> 30+ videos -> 80+ posted items Stats (October 09) -> 1345+ followers -> 1250+ updates -> 19+ listed Mission: help financial institutions across the world better UNDERSTAND and LEVERAGE social media, successfully engage with people, and build trusted relationships.
  • 4. Visible-Banking.com: Exclusive Content http://Visible-Banking.com Interviews Directory Social Media Watch
  • 5. Links on BIT.LY/BanksMustUseTwitter
  • 6. Social Media: Key Concerns & Mistakes Ownership Risk / L&C Budget / ROI Not for US Tone of Voice Budget Allocation Value & Reward Just Another Channel Concerns Mistakes
  • 7. Still Doubting the Power of Social Media? 2 months 4,000+ members 3 weeks 420,000 views
  • 8. A Phased Approach to Social Media Intranet 2.0 Online Banking B-to-B projects B-to-C projects Risk Complexity IMPROVE MEASURE ENGAGE PARTICIPATE LISTEN LEARN OPEN Open Restricted Restricted
  • 9. Social Media? People First!
    • Internally
      • subject matter experts, social media champions, senior management, employees, community managers
    • Externally
      • contributors, detractors, advocates, clients, prospects, industry experts, prominent bloggers
    Employees = Rockstars
  • 10. The Key to Success: Reward Your Users Successful Social Media Initiatives, Buzz & WOM Active Communities Fun / Experience Visibility Exclusive Content Contest / Prizes
  • 11. Social Media – VB Recommendations
    • LEARN About Social Media & Finance
    • Start LISTENing NOW!
    • Increase your Official Presence
    • Be different: People 1 st , Tone, Content
    • Make it EASY & REWARD your “Members”
    • Cross-Market your Social Media Initiatives
    • Spend Wisely, Don’t reinvent the wheel!
    • Identify Right Success Criteria
  • 12. Wells Fargo 2.0: Create Emotions
  • 13. Advanta: Ambassador for the SME Sector
  • 14. Severus CU’s ‘Young & Free in Alberta’ Organize a Competition to Find your Community Manager
  • 15. TWITTER
  • 16. Twitter in Numbers $3 million for Dell $1 billion valuation 20-25 million users 2009 18-49 years old
  • 17. Misconceptions: Customer Service on Twitter
    • Just a Stunt
    • Lack of Consistent Customer Experience
    • Not Secure
    • UGC vs L&C
    • Not Scalable
    • Too Resource Demanding
    • Secure Web-Chat
  • 18. Twitter is Versatile
    • What for?
      • Reputation Management & Real-Time Market Intelligence
      • Customer Service
      • Event Management
      • Amplify & Measure Buzz for your Social Media Initiatives
      • Sales & Promotion
    • Advice
      • Follow the Thought Leaders & your Influencers
      • Personalize your Official Page(s)
      • Post between 5-10 Updates per working day
  • 19. Twitter Watch: 710 Accounts, 38 Countries Source: Visible Banking Twitter Watch (September 09) http://Visible-Banking.com/VBTW Top Countries Types of FIs September Activity Daily Growth since Creation (AVG)
  • 20. FIs & Customer Service on Twitter
  • 21. Start Now... Leverage Later
  • 22. Follow Tweeple to DM Them & Listen
  • 23. SM 2 : Smart Marketing & Social Media
  • 24. Deal w/ Hacking & Don’t Be The Spammer! Hacking Spamming
  • 25. @Ask_WellsFargo - Best Practice
  • 26. @Ubank - Customer & Employee Advocacy Wow, our first recruit via Twitter! @UBank would like to welcome @robertsheridan to the team. Thanks for joining us Robert! 3:14 AM Mar 20th from web The thoughts of every UBank team member are with those impacted by the Victorian Bushfires2:57 PM Feb 8th from web Reward http://bit.ly/UBank
  • 27. Twitter & ROI – Success Story 1
  • 28. Twitter & ROI – Success Story 2
  • 29. Twitter & ROI – Success Story 3
  • 30. Innovation: Banking on Twitter
  • 31. Twitter is (not only) for Celebs
  • 32. Thanks for Listening – Contact Us
    • I
    • Christophe Langlois
      • Cell: 0044 (0)7736 446 357
      • Email: [email_address]
      • Linkedin: http://linkedin.com/in/christophelanglois
      • Visible Banking: http://bit.ly/VBSpeaking
    IMPROVE MEASURE ENGAGE PARTICIPATE LISTEN LEARN Subscribe Become a FAN Follow us
  • 33.  

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