Nokia Giesswein I-Know09


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Change is part of the DNA of Nokia. Founded in 19th century Nokia was a player in various industries. From paper mill to rubber boots to mobile phones. Now is the era, where consumers are demanding tight integration between their Internet world and their mobility. Nokia is answering this demand with OVI, an Internet service and solution offering. The slide-set below was put together for 2009 I-KNOW, a Knowledge Management and Web 2.0 conference in Graz, Austria. It describes the connection between internal and external measures to change Nokia from a manufacturer of mobile devices to an integrated solution company.

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  • No. 1 cell-phone company in the world with 39% market share 1.1 billion users Today, Nokia is making 13 phones every second. So you can think about how many we are making during this conference." more than 1million / day
  • We introduced our brand promise “Connecting People” in 1992 and it still remains very powerful. With Ovi we will continue to deliver upon this promise and connect people in new and better ways. And context becomes the key differentiator of Ovi. Next, let’s have a look at the different parts of Ovi.
  • is the place were you can discover Ovi, register and access all Ovi Services. Through you can also download the latest applications for the different services directly to your device. ---------- URL: URL: ---------- MORE INFORMATION & SUPPORT MATERIAL Demo Cookbook can be downloaded from:$file/
  • With Nokia Maps you have access to maps for more than 200 countries with millions of points of interest. Drive and Walk navigation allows you to find your way with turn-by-turn visual and voice guidance. Ovi Maps takes the Nokia Maps experience to the web and allows you to pre-plan your routes and points of interests online and take it with you on your device. You can also save your favorites and share them with friends. URL: ---------- MORE INFORMATION & SUPPORT MATERIAL Maps 3.0 overview presentation (external) can be downloaded from$file/Maps_3_0_publicfinal.ppt Nokia Maps 2.0 (current commercial version) video tutorials can be found from: These tutorials have been approved for external usage Video tutorials for Nokia Maps 3.0 will become available in the timeframe when then the software reaches a commercial stage Nokia Maps 3.0 and Ovi Maps Demo Cookbooks can be downloaded from:$file/Maps+3.0+Demo+guide_draft_01.ppt
  • Through Ovi you will get a free personal email address for your Nokia (device) and web. The service offers 1GB of storage with spam and virus protection. Best of all Ovi Mail doesn’t require a download. It works out of the box for a wide range of Nokia devices. ---------- MORE INFORMATION: Mail on Ovi is an easy-to-use email address designed for access from your Nokia device and can also be accessed from compatible desktop browsers. Your Ovi identity is your passport to using Email and other fun Ovi Services. * With Mail on Ovi you get: Your personal email address * Easy mobile email access while on-the-move * Intuitive web based interface when using a computer * Lots of storage (1GB) * Full featured spam and virus protection * Mail on Ovi is free* (* wireless data plan from wireless carrier is required for mobile use.) Ovi Mail doesn’t require a download. It works out of the box for a wide range of Nokia devices (see Compatibility). Simply go to your Messaging folder and sign-up for a new email address. URL: ---------- EVEN MORE INFORMATION & SUPPORT MATERIAL Ovi Mail overview presentation (external) can be downloaded from$file/EXT_Ovi_Mail_Beta_Twenty_20.ppt Ovi Mail video tutorials can be found from: These tutorials have been approved for external usage Ovi Mail Demo Cookbooks can be downloaded from:$file/OviMail_demo_cookbook.ppt
  • Ovi Store is the place where you can get applications, games, videos and more to your Nokia Series 40 or S60 device. It will make it easy to find relevant, targeted content based on your social connections and your physical location. Customers can choose between credit card and operator billing* For developers, the Ovi Store is a true global distribution channel to make their content available for millions of Nokia users. *depends on the operator ---------- Press Release: ---------- MORE INFORMATION & SUPPORT MATERIAL Ovi Store overview presentation (external) can be downloaded from$file/
  • On Ovi you can share and organize all your personal media. Here you have unlimited storage for all of your media for free. (The only limitation is 100MB per file.) Sharing is made easy and can be done privately or publicly through your Nokia, PC or directly from your web browser. ---------- URL: ---------- MORE INFORMATION & SUPPORT MATERIAL Ovi Share overview presentation (external) can be downloaded from$file/Ovi+Share+Twenty20+020309-V3.ppt Nokia Share Cookbooks can be downloaded from: S60:$file/Ovi+Share+S60+Client+Demo+Guide+230209.ppt S40:$file/Ovi+Share+150+Midlet+Demo+Guide+230209.ppt
  • As part of our music offering we have launched a revolutionary way for people to discover and enjoy music: “Comes With Music”. This service, which went live in 2008 (first in the UK, Singapore just announced), is basically a simple “all you can eat” music proposition: 1. You buy a Nokia Comes with Music device 2. For one year you can download an unlimited amount of tracks from the Nokia Music store for your mobile device and PC 3. When the year is over you can keep all you downloaded Comes With Music is removing the barriers to exploring new music; people can try new music ‘risk free’, as they have unlimited access to the music catalog. Comes With Music is available across a range of Nokia devices. For example in Singapore, we will make CWM available on the Nokia 5800 XpressMusic, Nokia N96, Nokia N85, Nokia N79, Nokia 5320 XpressMusic and Nokia 5220 XpressMusic devices, as we announced last week. <next slide>
  • Nokia Giesswein I-Know09

    1. 1. NOKIA From Rubber boots to Internet Services Martin-Hannes Giesswein
    2. 2. Nokia <ul><li>from 1865 </li></ul><ul><ul><li>paper mill </li></ul></ul><ul><ul><li>rubber boots </li></ul></ul><ul><ul><li>cables </li></ul></ul><ul><ul><li>tires </li></ul></ul><ul><ul><li>TV sets </li></ul></ul><ul><li>1987 </li></ul><ul><ul><li>Nokia introduced one of the world's first handheld phones, the Mobira Cityman </li></ul></ul><ul><ul><li>800g, 4500EUR </li></ul></ul>
    3. 3. Telecoms
    4. 6. Ovi by Nokia © 2008 Nokia © 200 8 Nokia
    5. 7. & © 2008 Nokia
    6. 8. Ovi Maps © 2008 Nokia
    7. 9. Ovi Mail [email_address] © 2008 Nokia
    8. 10. Ovi Store © 2008 Nokia
    9. 11. © 2008 Nokia Ovi Share Share Online Nokia Ovi Suite Share on Ovi
    10. 12. 6mio tracks 1 year unlimited download All the downloads to keep Music
    11. 13. Magazine Connect June 09
    12. 14.
    13. 15. Internal Internet Competence Dept2 Dept1 Dept3 ALL <ul><li>Monthly Ovi training for all staff </li></ul><ul><li>Increasing „use what you sell“ </li></ul><ul><li>Becoming an integrated company </li></ul>
    14. 16. Nokia internal content sharing
    15. 18. <ul><li>All employees have mobile email </li></ul><ul><ul><li>business </li></ul></ul><ul><ul><li>private </li></ul></ul><ul><li>Mobile Chat </li></ul><ul><li>Live meetings </li></ul><ul><li>VoIP </li></ul><ul><li>Ovi Files </li></ul>
    16. 19. Learnings Tag Cloud
    17. 20. Thank you! Q&A slides on mhg@ ovi .com twitter .com/MHGiesswein facebook .com/giesswein xing .com/profile/MartinHannes_Giesswein www. linkedin .com/in/giesswein