Social Media for Micro Enterprise


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This is a talk on the potential of Social Media for small businesses and solo entrepreneurs that I delivered at the September meeting of the small business networking and support group SOHO Solo West Cork

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Social Media for Micro Enterprise

  1. 1. Harnessing the power of Social Media to help your small business <ul><ul><li>An open discussion facilitated by </li></ul></ul><ul><ul><li>Calvin Jones </li></ul></ul><ul><ul><li>SOHO Solo West Cork member </li></ul></ul><ul><ul><li>& Co-author of “Understanding Digital Marketing </li></ul></ul>
  2. 2. ...and it's time to engage! There's a conversation going on...
  3. 3. A bit about me.... <ul><li>Freelance writer </li></ul><ul><li>SOHO Solo member since early 2004 </li></ul><ul><li>Co-Author of “Understanding Digital Marketing” </li></ul><ul><li>Blogger </li></ul><ul><li>Social Media Advocate </li></ul>
  4. 4. <ul><ul><li>'Why does listening to your customers sound like a web 2.0 idea? It should be a business 1.0 necessity.' - Jeff Jarvis </li></ul></ul><ul><ul><li>'We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.' - Pierre Omidyar, founder of EBay </li></ul></ul>
  5. 5. Some of the things we'll talk about (but not necessarily, and perhaps not in this order ...because this is a conversation, not a lecture)‏ <ul><li>What is Social Media and why should I care? </li></ul><ul><li>How is social media changing the business landscape? </li></ul><ul><li>Is social media really useful for smaller businesses? </li></ul><ul><li>How do I get started? </li></ul><ul><li>What are the Social Media rules of engagement? </li></ul>
  6. 6. What “ is” Social Media Let's look to a social media site to give us a short explanation of “ social media in plain English” (*crossing fingers that the Hotel WiFi works*)‏ You'll find more great “In Plain English” stuff from CommonCraft on YouTube or at
  7. 7. <ul><ul><li>? </li></ul></ul>What is Social Media Web 2.0 Reviews & Ratings Social Networks Social Bookmarking Groups Social Submission Blogs Podcasts Wikis
  8. 8. <ul><ul><li>? </li></ul></ul>Why should you get involved? Learn Influence Engage Collaborate Reputation Authority Trust Exposure
  9. 9. Where to begin... <ul><li>Start small... baby steps are OK as long as you're moving in the right direction. </li></ul><ul><li>Use what you already know </li></ul><ul><li>Pick the social media platforms most relevant to your business </li></ul><ul><li>Listen first... only fools rush in! </li></ul><ul><li>Be constructive; add value to the conversation. </li></ul><ul><li>Know the rules and abide by them. </li></ul><ul><li>Don't try and do everything at once! </li></ul>
  10. 10. Easing into things.... <ul><li>Sign up as a SOHO Solo Member </li></ul><ul><li>Create an account on the SOHO Solo West Cork Blog </li></ul><ul><li>Post a few comments to get yourself into the swing of things </li></ul><ul><li>Start contributing your own posts to the blog </li></ul><ul><li>Set up a Twitter account and follow @SOHOSolo </li></ul><ul><li>Join LinkedIn and become a member of the SOHO Solo group </li></ul>
  11. 11. ...ENGAGE! You'll find me on... My blog: Twitter: LinkedIn: Skype YahooIM AIM: calvin141170 ...among other places online and of course on
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