What Facebook, Twitter and Netflix Didn't Tell You

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There are major forces changing the way the world works, and APIs are helping you leverage the benefits provided by the cloud and mobile/devices. Some of the biggest online brands are producing billions of dollars through the use of APIs, but there's more to the story.

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What Facebook, Twitter and Netflix Didn't Tell You

  1. 1. What Facebook, Twitter and Netflix Didn’t Tell You 04-12-2013 Copyright © 2001-2012 SOA Software, Inc. All Rights Reserved. All content subject to confidentiality agreement between SOA Software and Customer. www.soa.com
  2. 2. Understanding or not understanding “I read 'War and Peace' from Tolstoï. It involves Russia.” - Woody Allen “I understood 'API Management'. It involves Facebook, Netflix and Twitter.” - CAO (Chief API Officer) www.soa.com
  3. 3. What drives companies for a change? Two significant forces are changing the face of business, business partnerships and consumer contact: Too slow to survive? { re:invent } your Business with APIs www.soa.com
  4. 4. The road to a successful API strategy API www.soa.com
  5. 5. The road to a successful API strategy Learnings: 1. Several entry points / different strategies: PRAGMATIC vs STRATEGIC 2. API Strategy as a PROJECT by itself www.soa.com
  6. 6. Copying or not copying Game: What is common to those actors… They all need an API Platform www.soa.com
  7. 7. An API Platform to rule them all • Central API Portal to on-board Dev-Clients-Partners Analytics • Measure the impact of your programs Developer Engagement • Build your developer and partner ecosystem • API Gateway to easily integrate with your IT Gateway Services Service Integration • Secure and protect your systems • Simplify and speed up development www.soa.com
  8. 8. API Portal for Dev/Clients/Partners • Exposed APIs Packaged as Products – Different packages for different business needs – Manage Visibility and Accessibility • Quota Management – Protect APIs against abuse – Manage and plan capacity – Apportion capacity appropriately • Workflows to on-board Partner/Consumer – Define and invite Partners through the portal – Keep partners private, or allow them to collaborate www.soa.com
  9. 9. API Gateway Digital FabLab: the easiest way to an API Factory Mediation Scripting Mobile App Experience Micro-Orchestration Security Versioning www.soa.com
  10. 10. Thanks… If I had asked people what they wanted, they would have said faster horses Henry Ford Be prepared for innovation: { re:invent } your Business with APIs Olivier Laplace, Technical Director France, SOA Software olivier.laplace@soa.com www.soa.com www.soa.com

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