A New Breed of Technical Leaders: The 101 to Defining Your API Business Strategy 

1,268 views
1,161 views

Published on

Learn how to develop and execute a business strategy based on your API and digital assets.

Published in: Software, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,268
On SlideShare
0
From Embeds
0
Number of Embeds
380
Actions
Shares
0
Downloads
57
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Hello everyone thank you for joining the call today. I am laura heritage. I am a principal solution architect for Enterprise API Platforms. I have been working with companies all over the world for the past 10 years establishing AP and SOA strategies. Today I am going to share my experiences on API Management Adoption Patterns.

    You can follow me on twitter @heritagelaura
  • This is a dramatization of a typical scenario happening at large enterprises when it comes to APIs.

  • The Enterprise Architects gets some nice presentation explain what APIs are to the business but they still shake their heads. Executives are still scratching their head as they think, well we already have a mobile app? We do really need to be in a refrigerator as I can’t really see the demand in that.
  • For the Enterprise Architect, the writing is on the wall. They understand the technical business benefits. Starting with the for adoptions patterns. The EAs see the most benefit from Internal use to stream line and improve efficiency. They understand the architecture benefits in Mobile, they understand and want to make partner on boarding easier for themselves and they are intrigued by the notion of external innovation but don’t feel they are mature enough yet in most cases.
  • https://www.flickr.com/photos/purpleslog/2870445252/in/photostream/
    https://creativecommons.org/licenses/by/2.0/
  • A New Breed of Technical Leaders: The 101 to Defining Your API Business Strategy 

    1. 1. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. A New Breed of Technical Leaders: The 101 to Defining Your API Business Strategy Laura Heritage @heritagelaura
    2. 2. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Dramatization of a Typical Scenario Some C Level Mr. Enterprise Architect I just talked to X Analyst. We need APIs. APIs are our #1 priority Enterprise / API Architect We’ve been doing APIs for Years with SOA. We just need to revamp the SOAP to REST. Executive Business Sponsor Mr. Enterprise Architect, what on earth is that going to do for my business? Woo Hoo! I finally get the gov. platform I’ve needed to manages our internal services!!! Hmmm? We need an API Platform to help us do that revamp and an API Platform provides easier consumption, security, monetization etc. , . Mr. Business Sponsor can I have the $ for the platform?
    3. 3. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. APIs – Extend the Reach of your Business Enterprise / API Architect Executive Business Sponsor APIs Extend the reach of your business…… That is IT mumbo jumbo. What does that mean?
    4. 4. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. STOP The SHOW!!!!
    5. 5. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. To an Architect the Benefits are Obvious, Typically Seen in 4 Adoption Patterns Accelerate Drive Monetize Analyze APIs • 4 External Innovation • 3 Partner • 2 Mobile • 1 Internal
    6. 6. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Your Business Executives Will Not Find it Obvious. Show them the MONEY!
    7. 7. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. For Example Take a Banking Scenario Executive Business Sponsor I want to streamline the way we reach and sell/upsell to small to medium business to grow revenue. Enterprise / API Architect We have core business function that would help SMB run their businesses easier. We could expose these as APIs/services and either sell them or give them away to SMBs as a mechanism to get more business from the SMB market. Tell me more
    8. 8. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Do Your Research, Build a Straw Man Business Case • Show what your competitors are doing • Show a business case with projection of revenue impact • Show them a pilot execution plan
    9. 9. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Success but Now What? Enterprise / API Architect Yes! Success I get my management platform! Executive Business Sponsor Sounds good. What do we need to do?.
    10. 10. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Must Treat Your API As a Product API The Product MARKET ANALYSIS BUSINESS CASE ESTABLISH TEAM COMMUNICATION PLAN BUSINESS MODEL LEGAL MARKETING SALES ENABLEMENT SUPPORT SALES EXECUTION TECHNICAL PLATFORM COMPETITIVE ANALYSIS
    11. 11. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Digital Stakeholders In the Enterprise Executive Business Sponsor API Product Manager Chief Digital Officer API Developer Developer Advocate Digital Marketing Digital Sales Enterprise / API Architect Chief information Security Officer Operations Lead Executive Sponsors Go To Market API Team
    12. 12. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Understand the Value Chain Of the API App Developer / Partner End User AP I AP P API Product Manager API Product Manager must understand not only how a Developer or Partner would use the API, but also why an End User would use the Developer/Partners APP
    13. 13. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Where Do You Source The API From? Business Process SOA Services Databases Cloud Services Mainframe Applications BI Systems
    14. 14. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. API Business Models - Basic Courtesy of John Musser API Product Manager Executive Business Sponsor
    15. 15. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. API Business Models – A closer look Courtesy of John Musser
    16. 16. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Communication Plans Are Important For example: What should happen when a partner/developer reports a problem? App Developer / Partner I found a Problem API Product Manager Developer Advocate 1. Opens a ticket 2. Notified received ticket 3. Notified of problem 3. Is Notified if Major Problem 5. It is Fixed App Developer / Partner Community 4. Informed of Issue API Developer 5. Informed of Fix Chief information Security Officer 3. Is Notified if Security Related
    17. 17. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. How Does the Partner Submit an Problem? API Developer
    18. 18. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. API Legal Aspects Need Your Attention API Product Manager
    19. 19. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Information Security, Need I Say More? Chief information Security Officer PCI Data Security Photo by Purpleslog on flickr
    20. 20. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. API Marketing Plan Digital Marketing Executive • What type of developer/partners are you targeting? • Does the API/Service you are delivering meet their needs? • What types of message resonate? • What types of campaigns will you need? • Can you reach your targets through trade shows? • Will a hackathon increase adoption or provide benefit? • Do you have to hire an outside marketing team to help reach your target?
    21. 21. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Developer and Partner Outreach App Developer / Partner Developer Advocate How are you going to reach them? How are you going to communicate with them?
    22. 22. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Establish an API Sales Plan If You are Monetizing Digital Sales Executive It is not a “build it they will come” Without a proper sales plan you will FAIL
    23. 23. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Each Stakeholder will Need Tools to Be Successful • Measure the impact of your programsAnalytics • Build your developer and partner ecosystemDeveloper Engagement • Secure and protect your systemsGateway Services • Simplify and speed up developmentService Integration • Build the right services & APIs the right wayLifecycle Management
    24. 24. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. API Platforms Address the Needs of Multiple Stakeholders Platform Licensing Quota Mgmt. Partner Mgmt. PCI Compliance Provisioning Policy Mgmt. Monitoring OAuth Federation Analytics Lifecycle API/Services Application User Compliance Integrations Gateway Security Authentication Protection IAM Integration Encryption Mediation Quality of Service Paging/Caching Orchestration Scripting API Portal Search Documentation Groups Social
    25. 25. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. The Unified SOA & API Platform Analytics Developer Engagement Gateway Services Service Integration Lifecycle Management
    26. 26. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Unified Platform that Supports Each Stakeholder
    27. 27. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Flexible Deployment Model
    28. 28. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. API and SOA Resources • SOA Software – http://soa.com • Resource Center – http://resource.soa.com/ • Webinar Recording – http://resource.soa.com/resource/webinars • Follow us on: www.facebook.com/soasoftware www.linkedin.com/company/soasoftware @soasoftwareinc

    ×