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For a public company, an Investor Relations Website is more than just a regulatory requirement, it's a communications platform. Investor Relations Officers should view the IR Website as an opportunity to connect with investors and analysts in a medium that offers technological and functional advantages that cannot be matched by paper filings, 24 hours a day, 7 days a week.
Companies can utilize their IR Websites to differentiate themselves and provide a more comprehensive sense of their strategy and results by including content that speaks more directly to their business and their industry. It's also an opportunity for companies to outline their own unique approach within the industry that makes their value proposition compelling to an investor, and to provide the financial data alongside that message to back it up. This whitepaper provides some examples of sector-specific data that can add great value to company IR Web sites in different industries.