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Revenue 2.0
 

Revenue 2.0

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A brief overview of the Revenue 2.0 summit, which began to point toward business model idea for news organizations. A project of the Society for News Design.

A brief overview of the Revenue 2.0 summit, which began to point toward business model idea for news organizations. A project of the Society for News Design.

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    Revenue 2.0 Revenue 2.0 Presentation Transcript

    • Revenue 2.0 An effort to point toward solutions MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2009—2020 MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2009—2020 Eight drivers of change MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2009—2020 Eight drivers of change 1. Digital growth accelerates with a permanent increase in: MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2009—2020 Eight drivers of change 1. Digital growth accelerates with a permanent increase in: Fragmentation • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2009—2020 Eight drivers of change 1. Digital growth accelerates with a permanent increase in: Fragmentation • • Choice MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2009—2020 Eight drivers of change 1. Digital growth accelerates with a permanent increase in: Fragmentation • • Choice • Competition MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2. Most media are portfolios MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2. Most media are portfolios • Traditional MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2. Most media are portfolios • Traditional • Separate MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2. Most media are portfolios • Traditional • Separate • Converged MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2. Most media are portfolios • Traditional • Separate • Converged 3. Must find + develop valued, differentiated content that engages the audience MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2. Most media are portfolios • Traditional • Separate • Converged 3. Must find + develop valued, differentiated content that engages the audience Story forms are important as never before • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2. Most media are portfolios • Traditional • Separate • Converged 3. Must find + develop valued, differentiated content that engages the audience Story forms are important as never before • 4. Context matters MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 2. Most media are portfolios • Traditional • Separate • Converged 3. Must find + develop valued, differentiated content that engages the audience Story forms are important as never before • 4. Context matters Provide content when, where and how the audience wants it • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 5. In this digital world, audience understanding must move to a new level MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 5. In this digital world, audience understanding must move to a new level - Old metrics don’t cut it MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 5. In this digital world, audience understanding must move to a new level - Old metrics don’t cut it 6. Audience experiences count as much as content MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 5. In this digital world, audience understanding must move to a new level - Old metrics don’t cut it 6. Audience experiences count as much as content People’s experiences that inhibit or engage them • with the content matter as much as content itself MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 5. In this digital world, audience understanding must move to a new level - Old metrics don’t cut it 6. Audience experiences count as much as content People’s experiences that inhibit or engage them • with the content matter as much as content itself 7. Technology shapes everything and must be understood MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 5. In this digital world, audience understanding must move to a new level - Old metrics don’t cut it 6. Audience experiences count as much as content People’s experiences that inhibit or engage them • with the content matter as much as content itself 7. Technology shapes everything and must be understood There are enormous new audiences because of it • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • 8. Sustainable economic viability is essential MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • That whole revenue problem What can we do to help? MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • revenuetwopointzero.com MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • Better aggregators • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • Better aggregators • One: Many • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • Better aggregators • One: Many • Many: Many • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • Better aggregators • One: Many • Many: Many • Data mining • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • Better aggregators • One: Many • Many: Many • Data mining • – Twitter, Facebook, LinkedIn, My Space, YouTube MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • Better aggregators • One: Many • Many: Many • Data mining • – Twitter, Facebook, LinkedIn, My Space, YouTube – EveryBlock.com MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • Better aggregators • One: Many • Many: Many • Data mining • – Twitter, Facebook, LinkedIn, My Space, YouTube – EveryBlock.com • Wikis MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • Better aggregators • One: Many • Many: Many • Data mining • – Twitter, Facebook, LinkedIn, My Space, YouTube – EveryBlock.com • Wikis • Feedback MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • Better aggregators • One: Many • Many: Many • Data mining • – Twitter, Facebook, LinkedIn, My Space, YouTube – EveryBlock.com • Wikis • Feedback – Cross-navigate MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • Better aggregators • One: Many • Many: Many • Data mining • – Twitter, Facebook, LinkedIn, My Space, YouTube – EveryBlock.com • Wikis • Feedback – Cross-navigate • Experiences MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • News models Intelligent search • Better aggregators • One: Many • Many: Many • Data mining • – Twitter, Facebook, LinkedIn, My Space, YouTube – EveryBlock.com Wikis • Feedback • – Cross-navigate Experiences • Co-operatives, even among competitors • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Homepage solutions MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Homepage solutions Classified solutions MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Homepage solutions Classified solutions Small business solutions MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Homepage solutions Classified solutions Small business solutions Mobile solutions MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Mobile (iPhone) solutions MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Elastic mobile apps Graceful degradation + enhancement based on free vs. paid Enable “info-snacking” Build apps with a half-life MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Enable impulse buys MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Think like a user Mobile users may not be willing to pay for content But they are buying apps that customize content Can we enhance the experience of content consumption? MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Off-line reading Download content that’s normally online-only for use when you don’t have access to Web service Allows you to take content on a plane or subway MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Geo-tagging What’s near me now and how to connect Linked with news + advertisers as you move through the world Weather, traffic, events + hyperlocal sales or discounts MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Archive|Export Save + share data or permalinks Link mobile + other screen experiences Easily share files + data with friends (social aspect) MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Customization Organize the news the way you want to read it Eliminate any part of the information experience Emphasize only what’s important to you (curate quickly) MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Text-to-speech Create an immediate audio experience Enable location-based journalism or on-the-go information Fills the busy life need by transforming text (no sight line) MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Small biz (beyond the click) solutions MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • The deal What’s the special offer, incentive, promotion or value proposition that brings customers in the door this day, this week, this month? MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • The deal Should be the next thing beyond the click A way to aggregate, browse, search + promote the best deals from the businesses in a newspaper.com’s community MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Reputation management Evolving services for small/medium businesses to include reputation management – showing business owners wha people say about them all over the Web, whether they have a site of their own or not MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • High-level sitemap 03.21.08 | Revenue 2.0 Business user End user Publisher user Home Dashboard Dashboard Search Category results Add/edit Add/edit Add/edit Add/edit deal biz info deal biz info Deal Filter sort page Add/edit business Business page Contact: Mary Specht | mspecht@gannett.con MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Selling the how How this works underneath banner ad servers, targeting techniques, even ad networks — because the focus is on services for small businesses beyond the introductory message couched in a banner MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Classified (taking on CraigsList) solutions MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Make it easy to use CraigsList is free, but that’s not it’s only advantage It’s pretty darn simple to use (despite a clunky interface) Design a simpler execution based on needs MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Make money MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Sell context-sensitive, behaviorally targeted display ads adjacent to free listings MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Sell ads on to the category-specific search pages, to get the attention of buyers even before they begin to search MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Provide “premium” listings above the free listings in search results, as Google does now MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Serve up links to “premium” listings at the bottom of any page that provides the details of a free listing MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Rethinking the homepage MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • More traffic than any other single page on a news site MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Depending on SEO, 15 to 35 percent of users enter here, then exit MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | MEDILL | FACULTY COLLOQUIUM | APRIL 8, 2009
    • MATT MANSFIELD | MEDILL | FACULTY COLLOQUIUM | APRIL 8, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Print design is about control Web design is about behavior MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Could homepage design ideas offer help? Can we help the industry find new best practices? MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • TEMP: 37, some rain. Today’s high 38, low 30 LocalJournal com THE ONLINE HOME OF THE LOCAL JOURNAL TODAY’S PAPER | SUBSCRIBE | WEATHER JUST IN SPORTS LOCAL Head here jldjljdjd Head here jldjljdjd Cavs clinch playoff home court with 91-87 over Blazers Navigation hdkhkhdhkd hdkhkhdhkd Head here jldjljdjd HOME Lorem ipsum dolor sit Head here jldjljdjd hdkhkhdhkd amet, consectetuer LOCAL hdkhkhdhkd NATION Head here jldjljdjd Head here jldjljdjd ARTS WORLD hdkhkhdhkd Head here jldjljdjd hdkhkhdhkd BUSINESS hdkhkhdhkd COMMENTARY SPORTS Head here jldjljdjd Head here jldjljdjd Lorem ipsum dolor sit ARTS hdkhkhdhkd hdkhkhdhkd amet, consectetuer STUFF TO DO MORE SPORTS CLASSIFIED ADVERTISER INDEX BUSINESS Here jldjljdjd Search for any Head here jldjljdjd hdkhkhdhkd LocalJournal.com hdkhkhdhkd advertiser Lorem ipsum dolor sit Head here jldjljdjd amet, consectetuer hdkhkhdhkd ❍ BY BUSINESS NAME ● BY PRODUCT NATION LOCAL VIDEO LOCAL ❍ BY SERVICE Head here jldjljdjd Head here jldjljdjd Head here jdljljldj ljdl jld hdkhkhdhkd hdkhkhdhkd ❍ BY ZIP CODE djljljdljljldjljldjlkjd Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetuer shoes amet, consectetuer amet, consectetuer TODAY’S DEAL OF THE DAY YESTERDAY’S DEAL FRIDAY’S DEAL THURSDAY’S DEAL WEDNESDAY’S DEAL H-Jack’s Plumbing Denny’s Regal Cinemas Dillards Footlocker 20% off any $3 tickets for any 30% off clearance Buy 2 pairs of $20 off any service call breakfast show before 6 p.m. mens suits shoes, get one free LIKE THIS DEAL? LIKE THIS DEAL? LIKE THIS DEAL? LIKE THIS DEAL? LIKE THIS DEAL? MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • LocalJournal.com Today’s paper | Subscribe | Weather | Search Cavs clinch playoff home court HOME with 91-87 over Blazers LOCAL NATION Published in: Sports, Cavs, Playoffs, LebronJames Discuss 18 comments WORLD BUSINESS POSTED: 08:02 p.m. EDT, Mar 21, 2009 SPORTS By Jane Writer | Local Journal sports writer ARTS STUFF TO DO Usually the role of the players on the bench is to offer encouragement, especially at the start of timeouts as their teammates come off the ADVERTISER floor. SEARCH By business In the midst of a strong first-quarter rally By product Saturday, though, it was Cavaliers coach Mike Brown who was first off the bench to meet his By service team and extend his hand. By zip code What got Brown all the way out to midcourt shoes was another dose of solid defense from his team, and that directly kept the Cavs on their hot streak. The team finished off a 4-0 homestand at The Q with an impressive victory over the Atlanta Hawks, 102-96. It ended the Hawks’ seven-game win streak and ran the run for the Cavs (56-13) to eight consecutive victories. Ignore the final spread somewhat. The Hawks (41-29) shaved 10 points off the lead in the garbage time. It was the strongest all-around effort the Cavs have given in sev- eral weeks. No doubt it was highlighted by the defense, which continued its positive momentum that started on the homestand. After holding the Hawks to 43 percent shooting -- Atlanta managed just 33 percetand 35 points in the first half -- the Cavs have held their past four opponents to 93.5 points and 42 percent shooting. It was exactly the kind of answer Brown was looking for after his team returned from the West Coast leaking oil at the defensive end. It became the cornerstone of three quality victories over the Magic, Trail Blazers and now the Hawks, who may be the Cavs’ playoff opponent. “Some of the technical stuff, it was very pretty, and that was fun to watch,” Brown said. “Some of the things they did out there, the effort, communicating with one another and following our principles to a ‘T,’ for me I can take a lot of stuff in” CONTINUE MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Why homepages? Need to know if an online-only model can support journalism, especially the kind we all want to see into the future of news MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Why homepages? No one has really developed best practices for what works Despite EyeTrack studies, we don’t yet understand behaviors What creates an immersive experience? A need to take this to best practice customization MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Remember customization Organize the news the way you want to read it Eliminate any part of the information experience Emphasize only what’s important to you (curate quickly) MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • What’s next? Identify news organizations that will let us test Find at least three different kinds of media experiences Serve up current + prototype versions (A/B experiences) MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • What next? Track + measure usage, attentiveness + clicks through Engage the audience in the co-creation of the homepage Deliver metrics for advertising community MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Possible testing The Beachwood Reporter The Washington Post (sub-site)? Gannett/Tribune/Hearst player to be named? MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Questions? MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009
    • Now it’s your turn MATT MANSFIELD | SND ORLANDO | INVENT THE FUTURE SUMMIT | APRIL 17, 2009