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Adonis Durado: Good Vs. Great
Adonis Durado: Good Vs. Great
Adonis Durado: Good Vs. Great
Adonis Durado: Good Vs. Great
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Adonis Durado: Good Vs. Great

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A good page is respectable; a great page memorable. A good page reaffirms reader's expectation; a great page churns out surprises. A good page is achieved by mixing the right ingredients; a great page …

A good page is respectable; a great page memorable. A good page reaffirms reader's expectation; a great page churns out surprises. A good page is achieved by mixing the right ingredients; a great page by reinventing the formula. Yes, good is not bad, but it's not as good as great. A good page is the marriage of content and form. So does a great page. But how do you tell one from the other?

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  • Transcript

    • 1. GOOD VS. GREAT speaker: adonis durado @adonisduradosnd foundation syracuse student symposium3 february 2012 / S.I. Newhouse School of Public Communications New York, USA
    • 2. GOODIS NOTGREAT.
    • 3. In a professional environment,it is expected that designers produce at least good, decent pages.
    • 4. A good page is a marriage ofcontent and form.
    • 5. The formula of a good page is:
    • 6. The formula of a good page is: GOOD GOODCONTENT + DESIGN
    • 7. GOODDESIGN
    • 8. GOODHEADLINE GOOD DESIGN
    • 9. GOODHEADLINE GOOD + DESIGN
    • 10. GOODHEADLINE GOOD + DESIGN GOOD ART
    • 11. GOODHEADLINE GOOD + = DESIGN GOOD ART
    • 12. GOOD PAGES...
    • 13. GOOD PAGES... but are these GREAT?
    • 14. Does this pageinstantly grabyour attention?
    • 15. Does this pageinstantly grabyour attention?Does this pageexcite you?
    • 16. Does this pageinstantly grabyour attention?Does this pageexcite you?Does this engageyou to read on?
    • 17. Does this pageinstantly grabyour attention?
    • 18. Does this pageinstantly grabyour attention?Does this pageexcite you?
    • 19. Does this pageinstantly grabyour attention?Does this pageexcite you?Does this engageyou to read on?
    • 20. I used to think that there is a thin line dividinga good page and a great page.
    • 21. But compelling evidenceshows that there is more to it than meets the eye.
    • 22. A GREAT PAGEIS A WOW PAGE.
    • 23. Design is visual manipulation. And a great designer is a great manipulator.
    • 24. HOW TO SPOTA SPINNINGBLACK HOLE?
    • 25. Great design is not boring.A great designer embraces eclectic visual treatment.
    • 26. There are many ways to skin a cat.
    • 27. And a great designer knowswhen to exercise restraint.
    • 28. A GREAT PAGEIS FULL OF CONCEIT.
    • 29. In literature, conceit is defined as an extended metaphor with a complex logic that governs a poetic passage or entire poem,by juxtaposing, usurping, manipulating images and ideas in surprising ways.
    • 30. Visual conceit is a method ofdressing up, enriching, adding layers or dimension to a story.
    • 31. TYPES OF CONCEIT
    • 32. TYPES OF CONCEITConceptual conceit
    • 33. TYPES OF CONCEITConceptual conceit Stylistic conceit
    • 34. Conceptual conceit
    • 35. Conceptual conceitConcept as controlling metaphor
    • 36. America isentangled bydebt crisis
    • 37. America is CONCEIT:entangled by Using the threaddebt crisis in the illustration
    • 38. When financialadviser becomesineffective
    • 39. Getting richby legal means
    • 40. Stylistic conceit
    • 41. Stylistic conceitVisual style as the dominant force
    • 42. Retro-lookingpage design
    • 43. An illustrationthat imitatesa graphic
    • 44. Headlineas illustration
    • 45. To design with conceit givesadded value to its textual form.
    • 46. It gives context and allows easy associationto better understand the story.
    • 47. A GREAT PAGE EMBODIES ORGANICAND ARCHITECTONIC QUALITIES.
    • 48. Design is not just a vessel or container. It is the physical shape of the story.
    • 49. STUTTERINGIS IN THE GENES,NOT HEAD
    • 50. HOW SECRECYUNDERMINESCREDIT REFORM
    • 51. Designing is storytelling.
    • 52. Nothing should be therethat does not contribute to the page.
    • 53. THE ENDOF DVD ERA
    • 54. SAY IT IN YOURLANGUAGE!
    • 55. CRAFTSMANSHIP Execution is critical.Concept alone is not enough. Style alone is not enough.
    • 56. RESOURCES coverjunkie.com behance.net visualize.us dailypoetics.com booooooom.comillustrationmundo.com illustrophile.com designobserver.com
    • 57. RESOURCES THE FIVE OBSTRUCTIONS (2003) Director: Lars Von Trier and Jorgen Leth
    • 58. THANK YOU! adonisdurado@gmail.com behance.net/adonisduradolinkedin.com/in/adonisdurado facebook.com/adurado @adonisdurado

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