Social Media Primer Part 1 - from the SMinOrgs S.M.A.R.T. Blog

Social Media Primer Part 1: What is this Fire of Which You Speak? Social Media in Organizations (SMinOrgs) S.M.A.R.T.* Blog *Social Media And Related Technologies Click here to read the full blog entry that corresponds with this SlideShare version

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Conceptual Hierarchy Web 2.0 Social Networking Social Media Digital Social Media

Social Media Defined
Social media are designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques
Supports the human need for social interaction, to transform broadcast media monologues (one to many) into social media dialogues (many to many)
Promotes the democratization of knowledge and information, transforming people from content consumers into content producers
Also known as
User-generated content (UGC)
Consumer-generated media (CGM)
Adapted from Wikipedia

Social Media through the Ages Cave Paintings Hieroglyphics Smoke Signals Messengers Ham Radio CB Radio Think of social media as “new” tools for doing “old” things All images from Wikipedia

Web 2.0 Defined
Web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration
A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
Examples of Web 2.0 sites include
Web-based communities
Social networking sites
Video sharing sites
Wikis
Blogs
Mashups
Folksonomies

From Web 1.0 to Web 2.0 Information only One-way communication Content created by site owner 1.0 Ability to conduct transactions Two-way communication Content still created by site owner (no longer true for most retail sites) 1.5 Transactions with site owner Two-way communication Content co-created by owner and users based on owner’s terms 1.75 Site owner is basically a host Multi-directional communication Content created by users on their own terms 2.0

Social Networking Defined
A social network is a social structure made of individuals (or organizations) that are connected by one or more specific types of interdependency, such as friendship, kinship, or relationships of beliefs, knowledge or prestige
Operate on many levels, from families up to the level of nations
Play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals
A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. The main types of social networking services are those that contain
Category divisions (such as former school-year or classmates)
Means to connect with friends (usually with self-description pages)
A recommendation system linked to trust

If You’ve Ever __, You’re a Social Media User! Icons courtesy of Had an email account Joined a listserv Sent/received a web page link Read/provided feedback on a good/service Sent/received instant messages Chatted online Received or sent a text message

OMG, Social Media is SO Last Century! Classmates.com launches 1992 1993 1994 1995 First web search engine First SMS text message sent Match.com launches First blog? First graphics-based web browser Craigslist launches First video webcast The first wiki First library of digital images First image posted to the web eBay opens for business First consumer-priced digital camera

Next Primer Parts
Part 1a: What is Your SMQ (Social Media Quotient)? (discusses the “fast and fun” SMQ (Social Media Quotient) quiz I created in the fall of 2009)
Full blog post
SlideShare version
Part 2: The Juggernaut is Bigger than You Think! (discusses some of the intra-organizational applications of social media)
Full blog post
SlideShare version
Click here or on the icon below to go to the blog to see all entries

Next Primer Parts
Part 3: Reality Check – Four Mental Shifts Organizational Leaders Need to Make (discusses the mental shifts necessary to accept digital era realities and move forward with social media)
Full blog post
SlideShare version
Part 4: Ante Up – Organizational Factors Relevant to Joining the Social Media Game (discusses organizational/workforce characteristics to consider in deciding whether and how to move forward with social media initiatives)
Full blog post
SlideShare version

Next Primer Parts
Part 5: You Can’t Outsource Leadership (discusses how leaders can prepare themselves to provide social media leadership in their organizations, not just in the short term, but over the long haul)
Full blog post
SlideShare version
Primer Part 6: Human Capital Management Challenges ... Leave No (Rosetta) Stone Unturned (discusses specific human capital management challenges organizations will have to address as social media technologies become more fully integrated into operations)
Full blog post
SlideShare version

Coming Soon to SlideShare …
11 Lessons about Digital Communities from Rome – A Photo Essay (using Rome as a metaphor for virtual communities, provides insights into the factors that should be considered when building, maintaining, and participating in digital communities)
Full blog post
The Early Bird May Get the Worm, but the Brave Bird Gets ... the Fries?!?! (discusses the importance of taking calculated risks to achieve goals, and the costs associated with risk aversion)
Full blog post

For Further Information and/or Help Courtney Shelton Hunt Principal, Renaissance Strategic Solutions Founder, Social Media in Organizations (SMinOrgs) Community 312.225.3365 (O) 312.752.7418 (M) [email_address] [email_address]

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Social Media Primer Part 1 - from the SMinOrgs S.M.A.R.T. Blog

by Social Media in Organizations on May 03, 2010

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Social Media Primer Part 1 - from the SMinOrgs S.M.A.R.T. Blog — Presentation Transcript