SMinOrgs Social Media Primer (Part 7): The SAPLING Approach to Leveraging Social Media

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The SAPLING Approach provides a general guide for individuals, groups, and organizations to establish and manage a strong digital presence. SAPLING is an imperfect acronym, but a useful mnemonic for …

The SAPLING Approach provides a general guide for individuals, groups, and organizations to establish and manage a strong digital presence. SAPLING is an imperfect acronym, but a useful mnemonic for remembering the necessary steps to developing and executing a social media strategy.

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  • UPDATE: Book Coming Soon... Rather than continuing to develop the Primer in parts, I’ve decided to concentrate my efforts on creating a book. In addition to writing new material, I plan to consolidate and edit the existing Primer parts, as well as other related posts (e.g., the Twitter “worst practices” post and the Social Screening white paper). To stay current about the book’s development and release later this year, please join SMinOrgs on one of its platforms (see links in the left column of the website), subscribe to the blog, and/or add your name to the mailing list (see links in the right column of the website).
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  • 1. Thanks for checking out this report. It has been moved to our new SlideShare channel. Here’s a link: http://www.slideshare.net/Denovati/the-sapling-approach-to-leveragingsocial-media You can also access the accompanying blog post here: http://denovati.com/2014/01/sapling-approach-to-leveraging-social-media